The E.W. Scripps Company and an expanded group from ViacomCBS have joined Project OAR, the consortium working to recommend open standard protocols for TV programmers and platforms to easily manage, sell and deliver more relevant advertising experiences within linear and on-demand formats on smart TVs. The two media network groups join the consortium on the […]
Analysts at research firm Ampere Analysis are publishing a regular podcast discussing the impact of the Coronavirus pandemic on the entertainment industry. Here is a top line summary of the most recent discussing what it means for the entertainment industry now, and for a post-lockdown future. Ups and downs for US operators in Q1: Daniel […]
Univision Communications, the Hispanic media company in the US, is joining Nielsen’s Addressable TV platform beta programme. Univision will leverage Nielsen’s solution to evaluate the performance of test addressable ad campaigns enabling the company to assess how the solution performs with current procedures and systems. This move is part of Univision’s overall strategy of bringing […]
The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released a snapshot of ad fraud in the United Kingdom, showing dramatically lower Invalid Traffic (IVT) rates in TAG Certified Channels in the UK when compared with UK industry averages. Conducted by The 614 […]
Consumer analytics company Viewers-Logic has released data revealing the extent of changing media consumption habits in the wake of the Coronavirus lockdown. Overall, the data shows that just before the lockdown, Britons were spending 45 per cent more time on mobile devices than watching TV, but that gap has now narrowed to only 28 per […]
TVSquared, a global player in TV attribution, has announced that its partnership with MediaMath has expanded to include Europe and Asia. Advertisers can leverage real-time analytics to measure and optimise the performance of programmatic video ads served via connected TV. “The opportunity for advertisers to reach consumers across ad-supported streaming content has never been greater […]
The majority of consumers would watch targeted adverts to be able to access video content for free, according to research from advertising technology and consumer insights provider Rakuten Advertising. The research, conducted among more than 4,500 adults in the UK, France, Germany, Italy, Spain and the Netherlands, showed that 38 per cent of UK consumers […]
Sky Media, the advertising sales arm of Sky, is launching its AdSmart SME support scheme, the SME100. The £1 million (€1.14m) fund will provide 100 businesses with TV advertising campaigns via AdSmart to support them during the difficult times. SME100 is open to SMEs that have been running for at least one year in the […]
Roku has unveiled its OneView Ad Platform, a single platform leveraging TV identity data from the leading TV streaming platform in the US to manage advertising — across OTT, desktop and mobile campaigns — that reaches an estimated four in five homes in the US. Rokus say in a press release that “OneView Ad Platform […]
People-based advertising technology company Viant is partnering with WideOrbit, a media platform connecting ads and audiences everywhere, allowing Viant customers to advance linear TV ad buying and delivery of ads in a true omnichannel approach. With Viant’s addition of WideOrbit’s Programmatic Marketplace TV advertising solution, marketers can now efficiently buy live TV inventory and track […]