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SelectTV targets addressable advertising

Data analytics and behavioural science specialist Cambridge Analytica’s brand-focused division, CA Commercial, has launched a new TV targeting product, SelecTV, at Advertising Week in New York. According to Cambridge Analytica…

Intertrust, Bitmovin secure media player partnership

Computing products and services specialist Intertrust Technologies Corporation and video infrastructure provider Bitmovin have agreed a strategic partnership centred around Intertrust’s ExpressPlay media monetisation and content protection platforms. Together, Intertrust’s…

GroupM launches Finecast addressable ad unit

GroupM, the media investment arm of multinational advertising and public relations company WPP, has launched Finecast, a company aiming to deliver digital-like precision and accountability to advertising on television. With TV…

Australia: Connected TV 35% of broadcaster online video

IAB Australia’s Video Council – the trade association for online advertising in Australia – has released the country’s first white paper on Connected TV (CTV) which reveals that CTV now…

SpotX fully acquired by RTL Group

Video ad serving platform SpotX has confirmed that the RTL Group will acquire all remaining shares in the company, bringing its total ownership to 100 per cent. According to SpotX,…

Tru Optik and Neustar partner

Tru Optik, the OTT audience measurement and data management platform, has announced a partnership with Neustar , a neutral provider of real-time information services. Through this partnership, the Neustar AdAdvisor…

Tremor sells buyer platform to Taptica for $50m

In a move that sees it focus the business as pure-play sell side software platform, video monetisation software company Tremor Video has agreed to sell its buyer platform to Taptica…

TVPlayer selects SpotX ad platform

SpotX, the video ad serving platform, has been appointed as the ad serving infrastructure for TVPlayer across all its inventory, including connected TV, desktop and smartphones.  Advertisers and their agencies…

Sky Deutschland chooses Yospace for Sky Go

Sky Deutschland chooses Yospace for Sky Go

Sky Deutschland has chosen Yospace’s dynamic ad insertion platform to monetise live channels on its TV Everywhere service Sky Go. The system allows addressable advertising to be served across Sky…

eMarketer: “Addressable TV a seller’s market”

Targeted, or addressable, TV ad spending in the US is growing quickly, but will remain a small portion of total TV spend for the foreseeable future. According to eMarketer’s latest…

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