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AT&T, DISH and WPP to acquire INVIDI

AT&T, DISH Network and WPP have announced plans to acquire INVIDI Technologies, a specialist in providing addressable advertising platforms. INVIDI will continue operating independently under the three companies’ collective ownership,…

Adobe to acquire TubeMogul

Adobe is to acquire brand advertising software specialist TubeMogul for approximately $540 million (€495m) net of debt and cash. Under the terms of the agreement, Adobe will commence a cash…

Scandinavia: First addressable TV advertising

R-Kioski and Sanoma have launched HbbTV addressable TV campaigns with technology solutions from Digita and Icareus. Icareus provided its’ addressable TV HbbTV platform to introduce new and innovative TV advertising…

Roku, comScore partner for video ad measurement

Suggesting that their partnership offers improved cross-media comparability for TV and digital ad campaigns and enhanced monetisation opportunities, streaming platform specialist Roku and cross-platform measurement company comScore have confirmed that…

Spot X: the 360 degree unified ad server

Allen Klosowski, VP mobile & connected devices, tells us about SpotX’s all-round approach to providing content publishers with a clear, comprehensive and user-friendly route to monetization. Direct sale, programmatic and…

Linius: Internet targeting on the TV

CEO Chris Richardson tells us about the Linius solution, offered with partners Digisoft, that allows Internet style advertising targeting on TV. He says operators have the data available, what’s needed is…

Yospace enables dynamic ad insertion for BT Sport

BT Sport has deployed Yospace’s ad solution to monetise live channels across its online platforms. Launching ahead of the 2016 Premier League football season, the Yospace platform enables ad breaks…

92% say online video ads need improvement

92 per cent of European consumers agree that changes need to be made to current online video advertising in order to improve the viewer experience, according to a survey of…

Sam Wilson joins SpotX for OTT monetisation

SpotX, the video inventory platform for publishers, is continuing to grow its operations in the UK and Southern Europe with the appointment of Sam Wilson as Director, Business Development. Joining…

Enhanced capabilities drive TV advertising efficiency

According to the Q2 2016 US Video At-A-Glance report from Videology, a software provider for converged TV and video advertising, the growth in programmatic TV capabilities is driving more marketers…

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