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DVB plans Targeted Advertising spec

Digital television standards body DVB is working on a specification to enable broadcasters to offer Targeted Advertising, with a view to having it operational in 2020. Speaking at the Future…

Innovid survey: Video marketing expectations for 2018

Innovid, the video marketing platform, has released a report, Where are Brand Marketers Taking Their Video Strategy in 2018?, which presents the results of a survey completed by 140 marketing decision-makers…

Sling TV, SpotX enable holiday shopper targeting

Sling TV, SpotX enable holiday shopper targeting

As the Christmas season gets underway, Sling TV and video ad serving platform SpotX have opened two new addressable consumer segments focused on holiday shopping demand, named “Holiday Shoppers” and…

Sky Media hits 10,000 targeted-ad campaigns

Sky Media has successfully broadcast the 10,000th ad campaign using its TV offering, Sky AdSmart, which launched in 2014 and gives advertisers the ability to target TV ad campaigns to…

Gracenote data to boost Nielsen DMP

Information, data, and measurement company Nielsen is to leverage Gracenote’s Real-Time Smart TV Data to enhance the audience targeting, consumer analytics and measurement capabilities of Nielsen Marketing Cloud’s Data Management…

TiVo, Discovery sign product agreement

Entertainment technology and audience insights specialist TiVo and Discovery Communications have entered into a multi-year product agreement. Discovery Communications selected TiVo’s Audience Works for Marketing, an end-to-end inventory management and…

SelectTV targets addressable advertising

Data analytics and behavioural science specialist Cambridge Analytica’s brand-focused division, CA Commercial, has launched a new TV targeting product, SelecTV, at Advertising Week in New York. According to Cambridge Analytica…

Intertrust, Bitmovin secure media player partnership

Computing products and services specialist Intertrust Technologies Corporation and video infrastructure provider Bitmovin have agreed a strategic partnership centred around Intertrust’s ExpressPlay media monetisation and content protection platforms. Together, Intertrust’s…

GroupM launches Finecast addressable ad unit

GroupM, the media investment arm of multinational advertising and public relations company WPP, has launched Finecast, a company aiming to deliver digital-like precision and accountability to advertising on television. With TV…

Australia: Connected TV 35% of broadcaster online video

IAB Australia’s Video Council – the trade association for online advertising in Australia – has released the country’s first white paper on Connected TV (CTV) which reveals that CTV now…

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