Following the news that Facebook will launch video ads into people’s news feeds in July, visual classification company WeSEE conducted a poll to see what users thought of these plans. Findings include: – 68 per cent of people say that receiving irrelevant video ads on Facebook would make them inclined to use Facebook less. – 30 per cent of consumers [...]
Recognising that historically, media companies have needed to juggle separate back-end systems for managing live online events and the rest of their premium video assets, white-label video publishing company thePlatform has introduced a single Web-based console to schedule and manage live signal acquisition and encoding, handle dynamic advertising insertion and metadata creation, and automatically archive live video broadcasts to create [...]
Multi-screen video and brand advertising platform smartclip and Samsung Electronics have agreed a global advertising partnership for Samsung Smart TVs and Blu-ray players through Samsung’s digital advertising platform, Samsung AdHub. Samsung AdHub has been supporting advertising on smart devices including smart phones, tablets and Smart TV devices, and smartclip will be a key partner to expand the sales coverage of [...]
Shazam the media engagement company, has hired Daniel Danker as Chief Product Officer. In this newly created position, Danker will be responsible for leading the product expansion of the Shazam service which is used by more than 300 million people globally. Danker is General Manager of Programmes and On Demand at the BBC and has been responsible for strategy and [...]
As revealed February 11 by advanced-television.com, UK supermarket retailer Tesco has confirmed the launch of Clubcard TV to its 16 million Clubcard loyalty card customers. Hundreds of movies and TV shows are available to watch for free online, with content specifically tailored to family and kids. Michael Comish, CEO of Tesco Digital Entertainment, said: “Clubcard TV offers a whole world [...]
According to digital measurement and analytics specialist comScore, the coming year will present marketers with a range of opportunities to connect and engage with consumers. The findings are contained in the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the [...]
Feb 15 2013 | Posted in
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BSkyB used its results to confirm the launch of targeted advertising to its customer base this summer. Its Cisco Videoscape (formerly NDS) AdSmart technology stores the ads on the set-top box and then delivers different ads to those watching the same live programme using criteria selected by the advertiser. “A high street bank could show an ISA commercial to high [...]
Gracenote is teaming with INVIDI, a specialist in advanced television advertising solutions, to develop an addressable advertising system that can identify what TV programmes and commercials viewers are watching in real time and determine which commercials should play next. Typically TV viewers experience the same commercials regardless of their household needs, income or unique profile. Gracenote will shift this paradigm [...]
Research from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence suggests that 63 per cent of digital video screening on mobile phones does not happen on-the-go, but rather at home. Over a third (36 per cent) of these home-based digital video activities happen in a room where a second screen – a TV, desktop computer or [...]
Sky followed up Virgin’s new commitment to targeted advertising with its own promising AdSmart from next summer. Sky AdSmart will launch in seven million homes on Sky’s wholly owned channels, and will offer advertisers up to 90 different attributes including age, region, financial outlook and affluence. Jamie West, director of AdSmart and commercial development, told the Future Advertising event that [...]
