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Cross MediaWorks acquires BlackArrow

US independent media services firm Cross MediaWorks, has acquired BlackArrow, a specialist in advertising and data solutions for the pay-TV industry. Reaching more than 40 million homes, BlackArrow provides software…

Comcast buys This Technology ad insertion

Following news earlier this week that it’s planning to launch a new online video platform, Comcast has purchased video delivery and ad tech specialist This Technology. In a statement on…

TV audience data informs online campaigns

Research carried out by converged TV and video advertising software provider Videology has found that advertisers are increasingly using TV audience data better to inform their digital video campaigns and…

Civolution sells Teletrax to focus on content protection

Civolution, the specialist provider of technology and solutions for identifying, managing and monetising content, has sold its TV Analytics and TV Synced Ads business Teletrax to data science company 4C,…

Kantar invests in BIScience

Kantar Media, a global provider of strategic advertising and marketing intelligence, is investing in BIScience, provider of AdClarity, a leading digital media intelligence platform which specialises in cross-channel and global…

AnyClip Media raises $21m

AnyClip Media raises $21m

In a move to strengthen its position in online video marketing and advertising content, marketing platform for distributing premium branded video AnyClip Media has confirmed the completion of raising $21…

TV majors unite for video advertising voice

For the first time, an association will combine the biggest broadcast networks, cable networks, and distributors to advance the power of video advertising. The Video Advertising Bureau (VAB) will replace…

TVbeat, Infomir join forces

TVbeat, a TV analytics company, has formed a new partnership with Infomir, a company specialising in manufacturing devices for interactive television service providers. Infomir offers a comprehensive range of products…

The Big Data minefield

In the March-April issue of Euromedia (available first day of NAB, April 11), we examine Big Data and its role in making television better and, thereby, more profitable. What do…

CMO guide to Future TV

The CMO Club, ‘the world’s most engaged and inspired community of Senior Marketing Executives,’ announced the release of its newest solution guide, The CMO Solution Guide to the Future of…

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