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92% say online video ads need improvement

92 per cent of European consumers agree that changes need to be made to current online video advertising in order to improve the viewer experience, according to a survey of…

Sam Wilson joins SpotX for OTT monetisation

SpotX, the video inventory platform for publishers, is continuing to grow its operations in the UK and Southern Europe with the appointment of Sam Wilson as Director, Business Development. Joining…

Enhanced capabilities drive TV advertising efficiency

According to the Q2 2016 US Video At-A-Glance report from Videology, a software provider for converged TV and video advertising, the growth in programmatic TV capabilities is driving more marketers…

Verizon buys Yahoo for $4.8bn

Following weekend speculation that a deal was imminent, Verizon Communications and Yahoo have confirmed they have entered into a definitive agreement under which Verizon will acquire Yahoo’s operating business for…

Anypoint Media partners with SpotX

Anypoint Media and SpotX have formed a partnership in Asia to bring true addressable programmatic TV to the region. The companies have partnered to enable advertisers to buy ad space…

Amazon tests personalised video ads

Amazon has revealed it is experimenting with personalised video adverts. The clips feature images and text about products the online retailer has detected its users has shown interest in. Amazon…

TiVo, Cadent boost for targeted ads

TiVo Research, the cross-media research, measurement and analytics company and Cadent, a provider of media, advertising technology and data solutions for the pay-TV industry, have created an enhanced TV targeting…

Neustar addressable TV ad targeting for DISH

Neustar, a neutral provider of real-time information services, has announced its expansion into addressable TV ad targeting and measurement through a partnership with DISH Media Sales, a specialist in addressable…

FOX launches live primetime streaming in beta

FOX has become first US broadcast network to live-stream primetime programming to all 210 television markets nationwide, reaching more than 98 per cent of pay-TV subscribers, representing 96 million homes.…

Viacom, AmEx targeted ad partnership

Viacom and American Express have formed an exclusive targeted television advertising partnership that will combine American Express’  data capabilities with Viacom Vantage, the predictive and targeting engine. The new product,…

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