Category archives for: Targetted

Dual screen works for advertisers, says Viggle

Viggle, the entertainment marketing and rewards platform, has released findings from its Brand Effect Study showing that exposure to TV advertisements seen on both television and the Viggle app resulted in higher brand recall. The study concluded that Brand and Message Recall, Likeability, and Purchase Intent were higher for a campaign that took place in May, as a result of […]

Yahoo strengthens mobile with Flurry deal

yahoo

Yahoo is to acquire mobile analytics and advertising specialist Flurry in a reported $300 million deal it says reinforces its commitment to building and supporting useful, inspiring and beautiful mobile applications and monetisation solutions. Yahoo says it is on a mission to re-imagine users’ daily habits, and mobile is at the centre of everything it does. “By joining Yahoo, Flurry […]

Facebook buys LiveRail

Facebook is to acquire LiveRail, an advertising technology company that helps companies such as Major League Baseball (MLB.com), ABC, A&E Networks, Gannett, and Dailymotion serve better ads in the videos that appear on their websites and apps. LiveRail is the world’s largest programmatic platform for video publishers, with 170 employees across four offices, hundreds of active customers and over seven […]

Targeting and collateral damage

blinkx, the ad targeting company, took a real pasting when it recently issued a profit warning. It said it was partly down to the damaging blog from a Harvard academic that cast doubt on the veracity of the company’s audience traffic data. It also said it was down to “industry-wide issues of efficiency and effectiveness”, whatever that means. blinkx claimed […]

Twitter acquires TapCommerce

Twitter has made another acquisition in pursuit of its vision of making advertising across the mobile ecosystem can work better for marketers, app developers, and, it says, most importantly, users, having agreed to acquire TapCommerce, a specialist in mobile retargeting and re-engagement advertising. Writing in the Twitter Advertising Blog, Richard Alfonsi, VP, Global Online Sales, notes that consumers are starting […]

Men more likely cord-cutters

cord-cutting-cable

To gain insight into how consumers view online video content and advertising versus broadcast television, market analysis firm Adroit Digital conducted a study to ask viewers how they approach video consumption and their thoughts on video advertising. The insights gained

Google acquires mDialog

Google is to acquire mDialog, a specialist in stream management and dynamic ad insertion on Internet-connected devices in a move designed to bolster its online video ad offerings. A notice on the mDialog website says the operation is joining the DoubleClick team at Google. “We will continue to offer our services, just as we always have, to programmers and distributors […]

IHS, Zentrick Partner for interactive video market research

With 81 per cent of brands already integrating online video production into their marketing strategies and video budgets expected to increase in the next year, interactive video specialist Zentrick has partnered with IHS, the global source of information and insight, to create the first ever global research into the evolution of this growing sector; interactive video. Pairing Zentrick’s usage data

Twitter + TV essential for reaching influencers and followers

Twitter and Starcom MediaVest Group (SMG) have revealed the first consolidated results coming from the pair’s Social TV Lab. The Lab was a main component of the multi-year, first-of-its-kind partnership that SMG and Twitter announced in 2013. The lab was established to deepen awareness of new second screen behaviours

Rightster launches Engage for targeted ads

Rightster, a global video distribution and monetisation company, has announced the launch of Engage. The new service provides rights owners and brands with the ability to leverage premium digital video content to target audiences online at a scale that had traditionally only been associated with television, enabling Rightster to meet clients’ ultimate goal of guaranteed views and optimal RoI. Unlike […]

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