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TV majors unite for video advertising voice

For the first time, an association will combine the biggest broadcast networks, cable networks, and distributors to advance the power of video advertising. The Video Advertising Bureau (VAB) will replace…

TVbeat, Infomir join forces

TVbeat, a TV analytics company, has formed a new partnership with Infomir, a company specialising in manufacturing devices for interactive television service providers. Infomir offers a comprehensive range of products…

The Big Data minefield

In the March-April issue of Euromedia (available first day of NAB, April 11), we examine Big Data and its role in making television better and, thereby, more profitable. What do…

CMO guide to Future TV

The CMO Club, ‘the world’s most engaged and inspired community of Senior Marketing Executives,’ announced the release of its newest solution guide, The CMO Solution Guide to the Future of…

A+E Networks selects Rovi Ad Optimizer

Rovi has announced that A+E Networks has selected Rovi Ad Optimizer to enable data-driven audience selling to help improve advertiser performance by more efficiently reaching their target audiences. Ad Optimizer…

UK marketers adopting cross-screen, targeted tactics

Videology, the advertising technology platforms, has found marketers in the UK marketers are increasingly embracing more sophisticated methods of targeting and execution. Examination of Videology’s platform in the fourth quarter…

Centriply to deliver targeted TV media solutions

Consumer targeting software specialist Cable Scope has launched a new company, Centriply, which aims to deliver targeted TV solutions for advertisers looking to maximise the value of their TV/video investments.…

Imagine acquires RGB Networks

In a move that boosts its end-to-end video distribution capability with Dynamic Ad Insertion, Just-in-Time Packaging and Cloud DVR Technology, advertising management and video infrastructure solutions specialist Imagine Communications has…

NBCU ‘Audience Targeting Platform’

NBCUniversal says it can use data to find commercials in its inventory that will target consumers with less waste and help clients achieve their marketing goals. It calls the capability…

Targetting improves ad viewability

Targetting improves ad viewability

Videology, the video advertising technology platform, has released research findings on viewable video impressions that illustrate the complexities still surrounding viewability, and issued caution in using viewability ratings as the…

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