Category archives for: Targetted

Youku Tudou, Alibaba marketing collaboration

Youku Tudou, China’s leading Internet television company, and e-commerce specialist Alibaba Group are to work together to drive the adoption of big data in marketing in China. Alibaba Group’s online marketing technology platform, Alimama, will use its data and technology to support innovative online video marketing techniques, i.e. View and Buy developed by Youku, and Merchants’ Video Channel developed by […]

Ooyala acquires Videoplaza

Establishing a presence in the fast-growing video advertising market, Ooyala, a Telstra subsidiary and video streaming, personalisation and analytics specialist is to acquire Videoplaza, a specilaist in video advertising technology and monetisation. Videoplaza operates one of the world’s largest video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices. It is used by broadcasters and […]

Civolution category ad-targeting

Civolution, a provider of technology and solutions for identifying, managing and monetising content, has announced that its real-time TV-Synced Ads platform has been extended to offer category targeting across all top product categories, including automotive, pharmaceutical, entertainment, quick-service restaurant (QSR), fast-moving consumer goods (FMCG) and consumer packaged goods (CPG), and more. Civolution’s TV-Synced Ads platform identifies TV commercials in real […]

Facebook rolls out Atlas ad-tracking

Facebook launched its Atlas advertising service, enabling it to better track its 1.3 billion users’ web browsing activity. Facebook claims it has rebuilt Atlas from the ground up since it acquired the software from Microsoft earlier this year. A Facebook blog post reads: “Today, we are announcing the launch of Atlas. We’ve rebuilt Atlas from the ground up to tackle […]

Report: Premium Video more Programmatic

According to the more than 350 media and marketing professionals surveyed for Adap.tv’s 2014 US Video State of Industry report, programmatic video advertising is maturing beyond its real-time bidding roots. More than half of publishers surveyed said

ITV unveils new online advertising format

ITV Commercial announced the launch of its new advertising format, Ad Show, aimed at supporting new-to-TV brands, regional advertisers and small and medium-sized businesses. The format offers brands the chance to create cost effective interactive VOD adverts. ITV offers three templates to best suit the advertiser’s content including hotspot, thumbnail and carousel. Advertisers can use existing print and radio assets […]

Sky updates Sky AdSmart

Sky has announced two major new enhancements to its tailored advertising service Sky AdSmart which it says will give advertisers even more control over their TV campaigns. From November, advertisers using Sky AdSmart will be able to deliver TV ads to Sky homes by area postcodes. The ability to focus advertising using the first two letters of a postcode builds […]

BlackArrow expands into Europe

BlackArrow, a provider of TV advertising and data solutions, has confirmed that the company has expanded into Europe to accelerate its international growth opportunities. With its newly opened London office, carrier grade European data centre and planned local support offices, BlackArrow will now be able to offer dedicated resources and solutions for the evolving European television and advertising markets. Looking […]

Second screens increase appetite for targetted ads

Second screening is changing the way we engage with – and respond to – advertising, according to data from GfK’s Connected Consumer research. Almost two thirds (64 per cent) of people have used a second device when watching TV. Of these second screeners,

Advertisers: Technology drives TV convergence

Videology, the video advertising platform, has published the findings of an independent, commissioned study conducted by Forrester Consulting entitled, “Cross-Platform Video Advertising Accelerates”. The survey results show

Search Archive

Search by Date
Search by Category
Search by keyword
Copyright Advanced Television Ltd © 2001-2014