Category archives for: Targetted

Report: Premium Video more Programmatic

According to the more than 350 media and marketing professionals surveyed for Adap.tv’s 2014 US Video State of Industry report, programmatic video advertising is maturing beyond its real-time bidding roots. More than half of publishers surveyed said

ITV unveils new online advertising format

ITV Commercial announced the launch of its new advertising format, Ad Show, aimed at supporting new-to-TV brands, regional advertisers and small and medium-sized businesses. The format offers brands the chance to create cost effective interactive VOD adverts. ITV offers three templates to best suit the advertiser’s content including hotspot, thumbnail and carousel. Advertisers can use existing print and radio assets […]

Sky updates Sky AdSmart

Sky has announced two major new enhancements to its tailored advertising service Sky AdSmart which it says will give advertisers even more control over their TV campaigns. From November, advertisers using Sky AdSmart will be able to deliver TV ads to Sky homes by area postcodes. The ability to focus advertising using the first two letters of a postcode builds […]

BlackArrow expands into Europe

BlackArrow, a provider of TV advertising and data solutions, has confirmed that the company has expanded into Europe to accelerate its international growth opportunities. With its newly opened London office, carrier grade European data centre and planned local support offices, BlackArrow will now be able to offer dedicated resources and solutions for the evolving European television and advertising markets. Looking […]

Second screens increase appetite for targetted ads

Second screening is changing the way we engage with – and respond to – advertising, according to data from GfK’s Connected Consumer research. Almost two thirds (64 per cent) of people have used a second device when watching TV. Of these second screeners,

Advertisers: Technology drives TV convergence

Videology, the video advertising platform, has published the findings of an independent, commissioned study conducted by Forrester Consulting entitled, “Cross-Platform Video Advertising Accelerates”. The survey results show

Krux integrates Digital Element geolocation

Digital Element, aprovider of IP geolocation technology, has announced that Krux, a cross-screen data management solutions provider, has deployed its NetAcuity Edge hyperlocal IP Intelligence technology to improve geographic targeting capability for its global client base. Krux provides a cross-screen Data Management Platform that captures data from any device – smartphones, tablets, desktops, laptops and connected TVs – and makes […]

Dual screen works for advertisers, says Viggle

Viggle, the entertainment marketing and rewards platform, has released findings from its Brand Effect Study showing that exposure to TV advertisements seen on both television and the Viggle app resulted in higher brand recall. The study concluded that Brand and Message Recall, Likeability, and Purchase Intent were higher for a campaign that took place in May, as a result of […]

Yahoo strengthens mobile with Flurry deal

yahoo

Yahoo is to acquire mobile analytics and advertising specialist Flurry in a reported $300 million deal it says reinforces its commitment to building and supporting useful, inspiring and beautiful mobile applications and monetisation solutions. Yahoo says it is on a mission to re-imagine users’ daily habits, and mobile is at the centre of everything it does. “By joining Yahoo, Flurry […]

Facebook buys LiveRail

Facebook is to acquire LiveRail, an advertising technology company that helps companies such as Major League Baseball (MLB.com), ABC, A&E Networks, Gannett, and Dailymotion serve better ads in the videos that appear on their websites and apps. LiveRail is the world’s largest programmatic platform for video publishers, with 170 employees across four offices, hundreds of active customers and over seven […]

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