Category archives for: Targetted

Homebase agrees insight deal with Sky IQ

Home enhancement retailer Homebase has agreed a three year partnership with customer intelligence specialist Sky IQ, to help the retailer improve its TV advertising and drive sales by gaining a better understanding of the purchasing and TV viewing behaviours of its customers. The deal is part of a wider strategic effort by the retailer to optimise its TV advertising campaigns [...]

thePlatform partners with Adobe

White-label video publishing company thePlatform has announced at NAB a new strategic relationship with Adobe to serve broadcasters, programmers, pay-TV operators, and other major media companies. Specifically, the two companies have integrated Adobe Primetime and thePlatform’s mpx video management system as part of an end-to-end IP-video solution that the companies will sell jointly to customers. Adobe and thePlatform have a [...]

Microsoft cross-screen ads for UK

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Microsoft is launching its Video Network in the UK, which will allow advertisers to buy pre-roll video ads programmatically across its MSN content portal, along with 350 publishers that are part of the network. Rival Google owns YouTube while AOL boasts web advertising platform Adap.tv, which this week launched a programmatic network. Microsoft is aiming for Microsoft Video Network, which [...]

Facebook data by 4C aids media buyers

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A research company working with Facebook is releasing a study showing how data from the social networking site can be used to better target and buy television commercials. The analysis of public Facebook data by 4C, which has been applying computations science to big data for 20 years, found connections between the brands people interact with and the shows they [...]

Disney’s Sweeney: TV going through creative transformation

Anne Sweeney, President of Disney-ABC Television Group and Co-Chair, Disney Media Networks, has said that rather than going through a period of creative disruption, the TV industry is going through creative transformation. Delivering a Keynote Address at the FT Digital Media Conference in London, Sweeney, who is to step down from her role in January 2015, noted that early TV [...]

Cox Media addressable TV ad trial

Cox Media, the advertising division of Cox Communications – the third-largest US cable TV company – has announced the commencement of new addressable advertising trials as part of an ongoing strategy to develop advanced advertising products and new programmatic sales capabilities. Cox Media and INVIDI Technologies Corporation are engaged in an exploratory agreement to measure the effectiveness of addressable advertising [...]

Premium video ads on Facebook

Social network giant Facebook has announced that video adverts will soon start appearing on its users’ News Feeds, following months of testing. In a blog post, Facebook product marketing manager Susan Buckner wrote: “In December, we started testing Premium Video Ads as a way for advertisers to drive branding objectives on Facebook. Starting today, we’re introducing these ads on Facebook [...]

Atlas partners with Innovid for advanced video advertising

Immersive advertising specialist Innovid has been selected by ad server and measurement platform Atlas Solutions as the technology platform to deliver advanced video advertising anywhere. Through the partnership, Atlas and Innovid will align systems to provide Atlas’ current and future worldwide advertising agency clients with direct access to deliver addressable and interactive video ads while gathering meaningful engagement metrics across [...]

comScore, Google audience metric for brands

Digital measurement and analytics specialist comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform. “We’re deeply committed to creating metrics that

NBCU targeted ads for Comcast

NBCUniversal and Comcast have formed a partnership to launch ‘NBCU+ Powered by Comcast – a suite of advertising products designed to increase the effectiveness of media buys through consumer segmentation, advanced analytics and targeting. The products offer advertisers a two-part advantage, the company said. First, the ability of advertiser to match their own consumer data — and third-party consumer data [...]

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