Category archives for: Targetted

Targetting improves ad viewability

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Videology, the video advertising technology platform, has released research findings on viewable video impressions that illustrate the complexities still surrounding viewability, and issued caution in using viewability ratings as the primary gauge of campaign performance.  The findings also suggest that technology can help advertisers improve the percentage of ads viewed by consumers through proper targeting and improved ad relevancy. According […]

Virgin, BlackArrow tailored ad solutions

UK quad-play operator Virgin Media has partnered with TV advertising and data solutions specialist BlackArrow to introduce advanced digital capabilities that support the advertising needs of brands and broadcasters. BlackArrow provides a host of multi-screen and cross-platform advertising solutions which will enhance Virgin Media’s on demand TV platform and Virgin TV Anywhere, the operator’s TV on the go service. The […]

Yahoo buys BrightRoll for $640m

Yahoo is to acquire BrightRoll, a leading programmatic video advertising platform in a $640 million deal. The transaction will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships to bring substantial value to advertisers on both platforms. BrightRoll is a large, growing and profitable business with net revenues expected to exceed $100 […]

TV advertising still king in CEEMEA

Research from Discovery Networks and the Future Foundation has revealed the power and resilience of television advertising with audiences in Central Eastern Europe, Middle East and Africa (CEEMEA), in a period which has seen a surge in ownership of connected devices, a rapid increase in time spent online and a trend towards multi-screen viewing across the region. In this context, […]

Sky Italia moves targeted advertising to Turn

Sky Italia has selected Turn as its data management platform (DMP) to deliver more personalised advertising experiences to customers and meet a range of digital marketing needs including real-time bidding. The partnership with Turn is part of a wider move towards programmatic advertising for Sky; 70 per cent of the company’s brand advertising now runs programmatically through the Turn platform. […]

Channel 4 claims mobile interactive video ad first

Channel 4 Sales has launched a selection of its interactive video ad formats (iVOD) on iOS mobiles and tablets, suggesting it is the first UK broadcaster to offer mobile supported interactive video ads for video on-demand (VOD) to the market. Agencies and advertisers who choose Ad Link, Ad Extend, Ad Bloom and Ad Shop will see their digital TV campaigns […]

Online TV viewers prefer dynamic advertising

Recent research suggests that a limited number of targeted ads are the most effective way to reach online viewers. All else being equal, more consumers would prefer to use a free-ad supported platform than pay for TV content, either through a subscription or by buying individual shows or episodes. According to Hub Entertainment Research, as

MCN, AOL to pilot programmatic private marketplace

AOL Platforms, a division of AOL, and Multi Channel Network (MCN), Australia’s most progressive media advertising company, are teaming up to pilot what they say is the media industry’s first integrated programmatic private marketplace for television. The offering enables advertisers and agencies to perform targeted, data-driven, audience buying, and deliver real consumer led analytics and insights for dynamic campaign optimization […]

Youku Tudou, Alibaba marketing collaboration

Youku Tudou, China’s leading Internet television company, and e-commerce specialist Alibaba Group are to work together to drive the adoption of big data in marketing in China. Alibaba Group’s online marketing technology platform, Alimama, will use its data and technology to support innovative online video marketing techniques, i.e. View and Buy developed by Youku, and Merchants’ Video Channel developed by […]

Ooyala acquires Videoplaza

Establishing a presence in the fast-growing video advertising market, Ooyala, a Telstra subsidiary and video streaming, personalisation and analytics specialist is to acquire Videoplaza, a specilaist in video advertising technology and monetisation. Videoplaza operates one of the world’s largest video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices. It is used by broadcasters and […]

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