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Sky invests in ad analytics firm DataXu

Sky has invested $10 million (€9.25m) in DataXu, a provider of programmatic marketing analytics, data management and media activation software. According to Sky, the investment is the latest example of…

Imagine, Hewlett Packard strengthen collaboration

Expanding a relationship made public in April 2015, media and entertainment industry technology solutions provider Imagine Communications is working with Hewlett Packard Enterprise (HPE) to enable communications service providers (CSPs)…

OTT is necessary, can it also be profitable?

OTT provision is now part of the mainstream – but is also still evolving rapidly. All TV providers, pay and FTA, now feel obliged to supply catch up and back…

SpotX: Broadcasters yet to realise true value of ad placement

Modern broadcasters already distribute video content via as many as 30 delivery points, but most have yet to realise the true value of ad placements within many of these opportunities,…

Viacom, TiVo partner for targeted ads

TiVo Research and Analytics and Viacom have formed a new strategic alliance focused on advancing Viacom’s proprietary data and advertising solutions. Viacom’s data and ad products have led the industry…

Programmatic monetisation of Connected TV

Connected TV, a source of streaming video that the industry has been slow to monetise via advertising, is moving into the programmatic realm as barriers to integration dissolve. The amount…

DISH sells TV spots on automated ‘impression market’

DISH Media Sales – the unit that provides advertising sales for pay-TV provider DISH Network – has turned on the pay-TV industry’s first impression-by-impression programmatic marketplace for linear television. DISH…

TiVo to make TV ratings data free for all

TiVo Research, a subsidiary of TiVo, in a spread in advertising trade publication Ad Age Magazine, has congratulated Rentrak and comScore on their new merger, wishing the new company ‘lots…

Bloomberg unveils ad tech tools

Bloomberg Media has announced a range of ad tech tools, designed to provide commercial partners in EMEA with a best-in-class technology suite to reach a high-value audience with the right…

Sky AdVance to deliver connected ad campaign

Sky Media, the advertising sales division of Sky, has launched Sky AdVance, designed to allow advertisers to connect journeys across screens so that audiences see the right ad, at the…

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