The Q2 2022 wave of Hub Entertainment Research’s TV Advertising: Fact vs. Fiction study reveals strong satisfaction with ad-supported streaming TV platforms. Key findings from this year’s study: 1) The number of consumers using an ad-free streaming platform has increased impressively over the past several years. In Q2 2022, 55 per cent of consumers say […]
Innovid, the advertising platform for delivery, personalisation and measurement of converged TV across linear, Connected TV (CTV) and digital, has revealed that the company set a new record in the second quarter as CTV accounted for half of the volume of all video impressions served through its platform. In fact, CTV impression volume grew by […]
Media inflation is driving up the cost of advertising across channels, with TV most affected, according to an analysis by WARC Media. The latest Global Ad Trends report finds that, globally, TV CPMs (cost per thousand) have increased 31.2 per cent since 2019 – the steepest incline in more than two decades – and are […]
Cloud-based personalised content discovery, viewer insight, and targeted advertising solution provider ThinkAnalytics has confirmed that Greg Riker has joined as Chief Revenue Officer. Riker will lead US business development, sales, and customer success teams for the Think360 viewer engagement platform and ThinkAdvertising for hyper-targeted advertising. Based in the US, he will report to ThinkAnalytics Chairman, […]
Findings from a study by digital media measurement, data and analytics software platform DoubleVerify (DV), examining how Connected TV (CTV) ad campaign performance improves when advertisers can solve for viewability challenges, suggest that viewability – a measure of whether an ad had the chance to be seen by a user – is an important performance […]
GroupM’s addressable TV business, Finecast has partnered with technology platforms and broadcasters aiming to make connected TV advertising better, and help advertisers reach bigger audiences through BVoD campaigns. Header Bidding technology enables advertisers to access more BVoD inventory and invest bigger budgets in CTV campaigns to reach bigger audiences. First launched in Australia and Thailand, […]
Cross-channel TV advertising specialist Simulmedia has renewed its partnership with entertainment technologist TiVo which will help ensure that Simulmedia’s TV+ platform continues to provide marketers with best-in-class audience planning, targeting and activation capabilities across ad-supported channels on both linear and connected TV in the US. Viewership data is more important than ever as advertisers across […]
Data reveals that 75 per cent of US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics. The survey, conducted by The Harris Poll on behalf of Permutive and consisting of over 3,000 US and UK based adults, shows consumers are concerned about their data privacy, being tracked online, […]
Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organisations, has announced that Ryff, a market-leading technology company specialising in dynamic digital product placement, will utilise Whip Media’s real-time consumer insights and engagement data to develop targeted product placement opportunities for its brand partners. Using CVM Insights, Whip Media’s […]
Ad-supported streaming technologist and service provider Future Today has confirmed that its Channel-as-a-Service (CaaS) solution is now available to major brands – retail, CPG, travel, insurance, auto, QSR, and beyond – to help them take advantage of the connected TV (CTV) boom. According to Future Today, as CTV viewership reaches new heights, brands have an […]