Advanced Television

Targetted

Report: The optimal TV/streaming ad balance

The Comcast Advertising Report 2022: Actionable Insights for the Modern TV Advertiser, recommends that advertisers allocate 20 per cent to 30 per cent of their premium video budget towards streaming, and the rest to traditional TV. “The TV advertising landscape is incredibly complex now, and there are more players in the space than ever,” said […]

June 10, 2022

Comscore expands CTV measurement in Europe

Cross-platform media evaluation specialist Comscore is adding connected TV (CTV) measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK. The report will also be included in June for Italy, and for France and Germany in July 2022. As a result, Comscore says it is the first international […]

June 7, 2022

GroupM launches Finecast in Spain

GroupM, WPP’s media investment group has announced the launch of Finecast at its headquarters in La Matriz, Spain. Finecast is an addressable TV company which enables advertisers to personalise ads across on-demand, linear and live streaming TV environments. The new technologies and possibilities for advertising in the TV environment (advertising across Linear, Connected TV, HbbTV […]

May 31, 2022

Twitter fined $150m for selling data

Twitter has been hit with $150m (£139.9m) fine in the US after law enforcement officials accused the accused social media platform of illegally using users’ data to help sell targeted ads. Court documents revealed that The Federal Trade Commission (FTC) and the Department of Justice said Twitter violated an agreement it had with regulators; Twitter […]

May 30, 2022

Data: CTV impressions rise 23% in Q1

The world of digital video advertising is evolving at a rapid pace, and the latest findings from in creative logistics specialist Extreme Reach (ER) show a distinct shift in how advertisers reached consumers during the first quarter of 2022, portending a potential year of transition across the market and return to pre-pandemic levels across the […]

May 26, 2022

CTV-focused attribution solution from TVDataNow

Connected TV (CTV) and OTT advertising measurement platform TVDataNow has unveiled a CTV-focused attribution solution which it says provides the most comprehensive attribution for marketers, publishers, and adtech companies looking to leverage the CTV channel. The company says that with the solution, data-driven marketers will now be able to use complete performance insights for CTV […]

May 26, 2022

Research: Platform choice impacts ad attention

Research into the role of attention across TV advertising from addressable TV provider Finecast shows that the platform on which an ad is served directly impacts the active attention viewers commit to it. The findings also show that: Attention paid to an ad on TV is more active and consistent across its duration than on […]

May 19, 2022

Study: CTV leads for Europe’s ad attention

Eighty per cent of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, according to the findings of study from advertiser and publisher video solutions provider ShowHeroes Group. The research used state-of-the-art Tobii eye-tracking glasses, along with eSense electrodermal response sensors, to […]

May 13, 2022

TikTok Pulse unveiled

To help brands be on the pulse of entertainment and culture on TikTok, the video sharing app is introducing TikTok Pulse, a new contextual advertising solution that lets advertisers place their brand next to the top content in the ‘For You’ Feed. TikTok Pulse is designed to give brands the tools and controls to be […]

May 5, 2022By Colin Mann

CIMM, egta audience measurement knowledge exchange

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation in media measurement, metrics and data, and egta, the global trade body for TV and radio sales houses, have launched a new International Knowledge Exchange event for their members. The Exchange, starting as a twice-yearly event, will create opportunities […]

May 5, 2022