AMC Networks is offering addressable ad slots in every hour of its original programming on AMC and WE tv in 2022 throughout the US. Amazon is the first client to leverage this capability, with a year-long relationship across multiple shows. Offered in partnership with Canoe Ventures, the spots will run on Comcast, Charter and Cox […]
Pan-European broadcaster RTL Group is to combine its fully-owned businesses RTL AdConnect, G+J iMS and the media division of Smartclip to create what it says will be an ‘international advertising sales champion’. The new unit will provide international advertisers simplified access to a portfolio of media brands across TV, digital video, radio/audio, online, mobile and […]
In a drive to increase attention and effectiveness of video ads, independent omnichannel ad exchange Sharethrough is introducing CTV Dynamic QR Codes to allow marketers automatically to unlock added value from their Connected TV campaigns through improved attention and measurement capabilities. Holding viewers’ attention has traditionally been a hurdle when it comes to CTV ad […]
Suggesting the move provides more efficiency for brands and agencies to create and manage video advertising across all media types, with a visible audit trail, video advertising workflow and delivery specialist Peach has confirmed a platform integration with digital TV ad technology provider Innovid. Through a new API integration by Peach using Innovid Creative Bridge, […]
Connected TV advertising delivery and measurement platform Innovid and converged TV measurement and attribution platform TVSquared have entered into a definitive agreement in which Innovid will acquire TVSquared in a cash and stock transaction valued at approximately $160 million (€140m). With the industry calling for a more transparent and accountable TV ecosystem, the companies said […]
Bouygues Telecom, Realytics, a specialist in convergence between TV and digital, and Smart, a platform for optimising connected-TV and video marketing spend, announces the launch of TVMOTIK. This alliance, with its ‘unique full-stack solution’, will support TV channels in activating and marketing targeted advertising offers via Bouygues Telecom’s home gateways. TVMOTIK complies with AF2M/SNPTV standards […]
Streaming platform and device specialist Roku has launched Nielsen’s Digital Ad Ratings (DAR) audience guarantees on its OneView ad buying platform, making it the first such platform to enable Nielsen guarantees across TV streaming. OneView users can now choose a specific age and gender demographic, such as adults ages 18 to 49, and pay only […]
Hub Entertainment Research has released the second wave of its research study, TV Advertising: Fact vs. Fiction, which explores TV consumers’ use of ad-supported and ad-free services and the factors that drive their decisions to use each. The research suggests that TV viewers are not fans of heavy ad loads during shows, but also demonstrates […]
Aiming to provide a scalable managed service for global media companies that leverages capabilities developed and deployed by leading media and technology companies, media and entertainment technology specialist Comcast Technology Solutions, has launched a new service, Video Artificial Intelligence (VideoAI), for customers across the globe. VideoAI is a software-as-a-service (SaaS) that can help companies understand […]
Streaming services specialist Cinedigm has reached an agreement to acquire Digital Media Rights (DMR), a streaming, advertising, and content distribution company. Founded more than a decade ago by media industry veterans Michael Hong and David Chu, DMR focuses on four key streaming businesses. First, the company is a leading global distributor of feature films and […]