Advanced Television

Targetted

C4 launches real-time ad bidding on All 4

Channel 4 has confirmed the launch of All 4 Private Marketplace, a new advertising initiative that enables brands to buy digital advertising space around All 4’s 14,500 hours of content via private programmatic auction. Channel 4 says it is the first UK broadcaster to make its inventory available through automated real-time bidding – a method […]

August 23, 2021

Extreme Reach, BrightLine, personalised ad partnership

Suggesting the deal simplifies the activation of CTV/OTT plans within omni-channel campaigns by eliminating widespread pain points of sourcing and preparing creative, advertising, analytics and rights management platform Extreme Reach (ER) has formed a partnership with data-driven CTV ad experiences specialist BrightLine to create frictionless workflows as brands race to leverage the new personalised, interactive […]

August 18, 2021

Report: CTV impressions remain consistent in Q2

Advertising, analytics and rights management platform Extreme Reach (ER) has revealed findings from its Video Benchmarks Report with data from Q2 2021. The report includes ad performance data for impressions served from its AdBridge platform to CTV, desktop, and mobile devices. Key findings include:  Connected TV, at 35 per cent of the impressions mix in […]

August 12, 2021

DoubleVerify neutralises ‘SmokeScreen’

Digital media measurement, data and analytics platform DoubleVerify (DV) has identified a new Connected TV (CTV) advertising fraud scheme, dubbed ‘SmokeScreen’, which caused screensavers to hijack CTV devices to generate impressions — even when the screen is off. DV’s Fraud Lab, consisting of a dedicated team of data scientists, mathematicians and researchers focused on protecting […]

August 12, 2021

Samba TV launches SambaID

Suggesting the development creates an opportunity to optimise ad campaigns for efficiency, effectiveness, and yield while bridging datasets to create new forms of currency, omniscreen advertising and analytics specialist Samba TV has launched Samba TV’s proprietary identifier, SambaID, as part of its Samba TV Identity solution, giving marketers, publishers and platforms the ability to transact […]

August 11, 2021

Integral Ad Science acquires Publica

In a move that accelerates the next evolution of its publisher business and plans to build a global addressable CTV ad platform, digital media quality specialist Integral Ad Science has acquired connected TV advertising platform , in a cash and stock transaction valued at $220 million (€188m). With this acquisition, Integral Ad Science (IAS) is […]

August 10, 2021

Comscore connected TV measurement boost

In a deal that enables advertisers to measure fully their video investments across all screens, now including YouTube and YouTube TV, for an accurate view of true incremental reach and frequency, cross-platform media planning, transacting, and evaluation specialist Comscore will be incorporating YouTube and YouTube TV measurement into its signature cross-platform service, Comscore Campaign Ratings. […]

August 10, 2021

Forecast: Programmatic adspend to increase

The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in real time is set to increase dramatically over the next three years, according to research from AI enterprise SaaS advertising platform Alfi. Findings reveal that

July 27, 2021

Xandr H1 growth accelerates

Xandr, AT&T’s data-enabled technology platform, has revealed its Q2 2021 earnings showing accelerated growth in the first half of 2021 with video spend doubling year-over-year and CTV growth exceeding 200 per cent in H1. In the busy quarter, Xandr debuted first-of-its-kind technology, forged strategic alliances to streamline audience-based advertising across premium digital and TV, and […]

July 23, 2021

STB targeted ad solution from HbbTV

The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has published the second phase of its solution for Targeted Advertising (TA). This enables substitution of broadcast adverts with targeted adverts in situations where the broadcast TV […]

July 20, 2021