Advanced Television

Targetted

Report: US social video attracts younger demo

Digital video measurement standards proponent the Global Video Measurement Alliance has issued a special report, Discovering Audiences On Social Video: How brands can leverage new reach in the changing media landscape, on the challenges facing media owners and advertisers during the 2021 upfronts season. The report showcases how social video in the US attracts younger […]

June 4, 2021

HBO Max ad-supported tier now available

HBO Max, the US streaming service, has launched its new advertising-supported subscription tier. HBO Max now provides consumers the option to choose between the existing ad-free subscription option at $14.99 (€12.27) per month, or one with ads for $9.99 per month. HBO Max is also offering new and returning subscribers the option to pre-pay and […]

June 3, 2021

Rakuten Advertising, Magnite ad inventory deal

Independent omnichannel sell-side advertising platform Magnite has confirmed that advertising technology and consumer insights specialist Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVoD service. Magnite’s CTV platform further expands Rakuten Advertising’s access to technology built properly to handle the nuances of […]

June 3, 2021

Vevo’s Afro Pulse to support Black music

Music video network Vevo has launched Afro Pulse, a premium advertising opportunity of specially-curated music videos by Black artists from all genres and career stages. While advertisers can buy this specific content set in time for this Black Music Month, Afro Pulse is an ever-green product for Vevo, now added to its regular sales suite, […]

June 2, 2021

Sky Media support scheme for UK small businesses

Sky Media, the advertising sales arm of Sky, has announced the return of SME100, a £2 million support scheme for small businesses, giving them free access to the power of TV advertising through AdSmart as they recover from the pandemic. Through the scheme, 100 small businesses will receive £20,000 of TV advertising across Sky Media’s […]

May 26, 2021

HBO Max confirms $9.99 AVoD

HBO Max announced at the 2021 WarnerMedia Upfront that it will debut its ad-supported subscription tier the first week of June, providing consumers choice between the existing ad-free version of HBO Max at $14.99 (€12.30) per month, or an ad-supported experience for $9.99 per month. HBO Max previewed new ad experiences coming to the platform […]

May 20, 2021

Report: TV landscape moving towards digital ads

Last year, the media industry was strongly hit by the economic crisis following the outbreak of the pandemic. Revenues from TV advertising in Europe, which were already reaching a stagnation point in most advanced markets, decreased significantly due to advertisers retracting their campaigns and to reluctance in investing in marketing during lockdown measures and following […]

May 19, 2021

Vevo launches Vevo Rewind

Vevo, the music video network, has launched a new contextual ad targeting product, called Vevo Rewind. Through Vevo’s data-backed content recommendations, Vevo Rewind allows brands to place their campaign alongside the top Vevo music videos of a particular decade, from the 1970s through the 2010s, in addition to targeting a specific genre or country. Vevo […]

May 19, 2021

TVSquared integrates location data

TVSquared, a global player in cross-platform TV ad measurement, continues to expand the breadth of its data coverage with the integration of Foursquare’s location data within its ADvantage platform. TVSquared users can now connect linear and OTT/CTV ads directly to physical outcomes, including store visits and foot traffic, to get a same-day view into how […]

May 19, 2021

Research: Brits streaming 2 working days a week

Almost one in five (19 per cent) Brits now spend over 16 hours – or the equivalent of two working days – watching streaming services every week, yet a quarter (25 per cent) aren’t prepared to pay for the privilege, according to findings from digital advertising technology company The Trade Desk’s latest report, The Future […]

May 12, 2021