Advanced Television

Targetted

Report: Addressable TV a $56bn industry

A report on the addressable TV market from Ampere Analysis in partnership with GroupM Nexus’s addressable TV solution Finecast and Microsoft Advertising, finds that the global addressable TV sector is now a $56 billion (€51.3bn) industry. This is set to rise by over 50 per cent to $87 billion by 2027. The report, which was […]

June 26, 2023

RTL AdAlliance, The Trade Desk programmatic partnership

RTL AdAlliance, the international total media sales house of RTL, and global advertising technology leader The Trade Desk are joining forces to expand the programmatic buying infrastructure for linear TV advertising across Europe. In a first step towards integrated programmatic TV buying, the partners enable the programmatic buying of addressable TV spot replacements and in-programme […]

June 19, 2023

Nielsen introduces Media Data Room

Audience measurement, data and analytics specialist Nielsen is introducing Nielsen Media Data Room (MDR), a cloud-based platform designed to modernise the way the company distributes its wealth of audience data. As census first-party data from clients plays an increasing role in measurement, Nielsen says this will provide the industry with the necessary means to access […]

June 15, 2023

GroupM launches Total TV Measurement

Aiming to future proof measurement in the constantly evolving TV landscape, GroupM, WPP’s media investment group, has launched Total TV Measurement. Developed by Finecast, the addressable TV solution of GroupM Nexus, Total TV Measurement offers GroupM clients in the UK in-depth, data-driven measurement capabilities that are claimed to go one step further in leveraging the […]

June 15, 2023

Independent Streaming Alliance formed

Industry players from the ad-supported streaming television sector are to work together to help build a healthy ecosystem that values independent voices and programming, with the formation of the Independent Streaming Alliance (ISA). The ISA is a procompetitive independent industry forum to proactively engage and work collaboratively with consumers, platforms, regulators, and media. ISA founding […]

June 13, 2023

Industry majors develop TV ad tech standards

Industry consortium IAB Tech Lab has formed an Advanced TV Commit Group which will lead the development of technology frameworks, technical standards, and market strategy to make every TV environment addressable. The Group aims to drive interoperability and standardisation across the entire TV ecosystem. Inaugural members include: Extreme Reach Paramount EW Scripps NBCUniversal GroupM VAB […]

June 9, 2023

Report: Untapped LGBTQ+ opportunity for marketers

Nielsen has released The Push For Change: Examining LGBTQ+ Representation in Media and Advertising report, which highlights that gender diverse audiences are increasingly more welcoming to brand engagements that are targeted based on sexual orientation and/or gender identity. Yet, while these audiences are more receptive to targeted brand messaging, there is still a significant gap in […]

June 9, 2023

DISH Media brings linear TV to digital ad marketplace

Impression-based TV advertising specialist DISH Media has launched DISH Connected, a solution that allows DISH TV’s live linear inventory to be executed programmatically. This solution delivers real-time, targeted advertisements to Internet-connected DISH set-top boxes, providing advertisers access to DISH inventory in the same manner as a SLING TV campaign. “Marketing dollars continue to shift more […]

June 1, 2023

RTL AdAlliance boosts video targeting solutions

One-stop advertising specialist RTL AdAlliance’s newly-introduced smart TVT (smart TV Targeting) pillar, added to the smart Audiences product suite, is designed to enables advertiser to target audience segments based on detailed anonymised TV profile data, while the two other pillars are based on privacy-safe sociodemographic and contextual reference. smart TVT is initially available for international […]

June 1, 2023

ITV, Publicis Media addressable audience partnership

Publicis Media has partnered with ITV and InfoSum to launch a UK campaign using Epsilon’s Core ID solution, which will enable brands to better target their desired audience within ITVX. Leveraging Publicis Media’s PMX Lift, which launched in the UK in 2022, this new offering combines the scale of Publicis Media, with the data and […]

May 31, 2023