Infra.tv, a TV advertising technology company, has announced the rebranding of its subsidiary TheViewPoint as Upstream, marking a strategic shift from legacy SSP technology to innovative direct sales automation solutions for CTV publishers. Upstream joins its sister companies, Tatari and Vault, in the shared mission of modernizing infrastructure for TV Advertising. TheViewPoint was acquired by […]

Netflix has entered a new ad-funded era. Subscription fees still provide the bulk of its revenue with ad revenue accounting for just 3 per cent of its total full-year earnings, but the streaming platform’s ad tier has evolved from experimental offerings to a primary engine for platform growth. According to WARC forecasts, the company is […]

System1, the Creative Effectiveness Platform, has revealed the top-performing advertising campaigns from the 2026 Winter Olympics, with emotional storytelling, consistent brand execution and inspiring narratives of perseverance emerging as the strongest drivers of effectiveness. With more than 100,000 ads, System1’s Test Your Ad Competitive Edge platform is a large database of emotional response norms. Its Star Rating […]

StackAdapt, the AI advertising and orchestration platform, has announced a strategic partnership with data and technology company, Experian.  This partnership empowers UK marketers to maximise the value of their first-party data, leveraging Experian’s advanced ID Resolution and audiences, includin Mosaic segments, across StackAdapt. Through this collaboration, advertisers can unlock higher match rates into media channels […]

Data reveals that while in-game advertising during the Six Nations has delivered a considerable increase in online engagement for brands, the audience reaction hasn’t always been as positive. According to research from adtech firm Quantcast measuring engagement across the open internet, Samsung recorded a 13 per cent increase in engagement, while Virgin Atlantic saw an […]

Hasbro Entertainment, Hasbro’s content arm leveraging Hasbro’s brands and IP across film, television, animation and digital, and Animaj, a kids media company backed by strategic investor HarbourView Equity Partners, have announced the launch of LUMEE, a new venture that unites their digital advertising inventory and insights to power advertising sales and brand partnerships. LUMEE is […]

Hellmann’s Meal Diamond campaign has emerged as the most impactful Super Bowl LX ad online, according to data compiled by Quantcast. The adtech firm tracked engagement across the open internet, which includes news sites and blogs. and – from this – identified the top five performing Super Bowl ad campaigns. Hellmann’s ad, starring Andy Samberg […]

Research shows that while social media remained a core channel for advertisers in terms of ROI, investment declined as platform fragmentation, creative demands and regulatory uncertainty created real challenges for marketers.  The 2026 Marketing Investment Framework & Decision Guide from Keen Decision Systems, a next-generation marketing mix SaaS company, analysed data from over 400 brands and […]

Amazon Ads announced a new agentic AI tool, Creative Agent, that is says “empowers UK advertisers to easily create professional-quality ads for campaigns”.  Within Creative Studio, advertisers can now click ‘chat’ to access a conversational, AI-powered creative partner that conducts product and audience research, brainstorms ideas, develops creative concepts in storyboard format, and produces video […]

BBC Studios and Atmedia Group are entering into a new partnership, under which Atmedia will handle the advertising sales for BBC Earth in Hungary under agreement starting in April. BBC Earth presents stories from the natural world and scientific exploration in a local language version. BBC Earth seeks to inspire audiences by sharing the wonders […]