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Nielsen, AT&T STB viewing data deal

Global performance management company Nielsen has agreed a multi-year deal with multiplay telco AT&T to include anonymised set-top box data from connected homes subscribed to AT&T’s DirecTV and U-Verse services…

UKTV and C4 extend sales partnership

UKTV and Channel 4 have extended their agreement for 4 Sales to remain the exclusive advertising representative for the UKTV portfolio. 4 Sales will continue to act as the sales…

Deloitte: Advertising underpins UK economy

ISBA, The Voice of British Advertisers, welcomes the findings of the new Deloitte Report, The economic contribution of advertising in Europe. This study, for the World Federation of Advertisers (WFA),…

C4 to air live surgery ad

In a broadcasting first, Cancer Research UK and Channel 4 will air a live colonoscopy during an ad break on January 18th. The 90 second advert, titled ‘Live from the…

Operation Creative tackles digital piracy

January 11th saw officers from the City of London Police’s Intellectual Property Crime Unit (PIPCU) visit organisations found to be advertising on websites involved in digital piracy. Officers from the…

Altice: Live viewing steady; time-shifted, DVR rise

From a nail-biter World Series matchup and breathtaking Summer Olympics Games to some of the highest-rated political debates in history, 2016 provided no shortage of must-watch television. To provide insights…

Discovery Italia sees 14% growth in ad revenue

Discovery Italia sees 14% growth in ad revenue

Italy’s third largest broadcaster Discovery Italia closed 2016 with advertising sales of €200 million, up 14 per cent over the previous year. There were good news on the audience rating…

Facebook testing ‘mid-roll’ ads

Facebook is preparing to test mid-roll video advertising – in which ads are played midway through a video that a user is watching. The ads would likely first appear in…

VideoAmp, Immersv VR cross-screen ad campaigns

VideoAmp, the Total Video platform for the TV and Video ecosystem, and Immersv, a virtual reality (VR) discovery and advertising platform, has announced an agreement to connect Immersv’s VR/360 advertising…

UKTV predicts record audiences

UKTV predicts record audiences

Multichannel broadcaster UKTV is predicting it will register record-breaking growth in share of commercial impacts (SOCI) across the last 12 months. UKTV is projecting 7.7 per cent growth of its…

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