Widgetized Section

Go to Admin » Appearance » Widgets » and move Gabfire Widget: Social into that MastheadOverlay zone

Home » Archives by category » Broadcast » Advertising

GroupM downgrades UK ad growth forecast

UK advertising is set to see an eighth successive year of growth, and the nation will remain one of the fastest-growing media markets in 2017 with a 4.1 per cent…

EBU calls for measurement privacy safeguards

As the European Parliament examines the future ePrivacy Regulation, the EBU has expressed its concern at draft provisions that would hamper European media organisations’ capacity to innovate and improve their…

Report: UK media and entertainment sector remains robust

Report: UK media and entertainment sector remains robust

The combined revenues of the 100 largest media and entertainment companies in the UK increased to a new record of £96.3 billion (€109bn) in the last financial year, according to…

“Ad-leakage” from TV to digital continues

The TV-based advertising bucket is leaking revenue to online and digital activity, and the trend shows no signs of slowing down, says a report from analysts at Deutsche Bank. The…

Global adspend to grow 4.2% in 2017

Global adspend will grow 4.2 per cent to $559 billion (€499.7bn) in 2017, according to Zenith’s new Advertising Expenditure Forecasts. That’s down from 4.8 per cent growth in 2016. However,…

Adobe unveils personalised advertising solution

According to digital experience specialist Adobe, we have entered an unprecedented era of television, with more available on more devices than ever before. Traditional TV, over-the-top (OTT), video on demand…

Viacom forms Advanced Advertising group

Viacom has announced the formation of an Advanced Advertising group. Bryson Gordon, who will lead the group as EVP of Advanced Advertising, will report to Sean Moran, Head of Marketing…

Sky, Virgin Media targeted TV ad partnership

UK pay-TV platforms Sky and Virgin Media have formed a strategic partnership that they say will enable businesses both big and small to benefit further from advanced TV advertising across…

Long-form video most popular regardless of screen size

Ooyala has released its Q1 2017 Global Video Index, revealing, for the first time, long-form content represents the majority of time spent watching video on every screen. This quarter’s report…

Wochit: Publishers optimistic about social video monetisation

Seventy-five per cent of social video publishers are optimistic about the revenue-generating potential of their assets, according to a survey conducted by Wochit. Based on responses from representatives of publishers,…

Page 1 of 153123Next ›Last »