Widgetized Section

Go to Admin » Appearance » Widgets » and move Gabfire Widget: Social into that MastheadOverlay zone

Home » Archives by category » Broadcast » Advertising

Millennials want improved mobile streaming experience

CSG Systems International, a specialist in launching and monetising digital services, has announced results of its market survey, The Future of the Digital Experience: Mobile Edition. This survey evaluated the…

UK ad spend £5.27bn

TV ad revenue in the UK totalled £5.27 billion (€6.21bn) in 2016, up 0.2 per cent on 2015, according to full year revenue figures provided to Thinkbox – the marketing…

Spain’s TV duopoly remains strong

Spain’s TV duopoly remains strong

The FTA TV duopoly of Mediaset and Atresmedia remains strong in Spain, with the groups controlling a combined 85.4 per cent of the TV ad share. The latest figures from…

Hundreds of Indian TV channels breach ad-rules

India’s Telecom Regulatory Authority (TRAI) has reported that hundreds of channels are transmitting advertising breaks that exceed TRAI’s rules. TRAI has various limits in place for ad-breaks and found that…

Oscars second only to Super Bowl for ad revenue

Oscars second only to Super Bowl for ad revenue

As ABC and marketers prepare for the 89th Academy Awards ceremony on February 26th, the awards show continues to dominate its rivals the Grammy’s and Golden Globes, pulling in $115…

YouTube to axe long, unskippable ads

YouTube to axe long, unskippable ads

YouTube is to set scrap “unskippable” 30-second advertisements on its video service. The Google-owned site has confirmed plans to instead focus on “formats that work well for both users and…

61% of Snapchat content video

61% of Snapchat content video

Originally thought of as a social network mostly geared toward teenagers, now millennials are engaging with Snapchat. In fact, businesses are quickly taking notice of the fastest growing social media…

Report: ATSC 3.0 transition to drive revenue

An in-depth review of the commercial television broadcasting business by research and consultancy firm BIA/Kelsey indicates that the investment large and medium market US TV stations are considering making in…

TV ad minutes under EU investigation

TV ad minutes under EU investigation

A report in French business newspaper Les Echos, and reported by analysts at Exane/BNP-Paribas, says that the European Commission is pushing for greater liberalisation of pan-European TV advertising. Les Echos…

Report: 1 in 4 advanced TV campaigns use 1st-party data

Videology, a software provider for converged TV and video advertising, has released its Q4 2016 US TV & Video At-A-Glance report. According to the report, in the second half of…

Page 1 of 144123Next ›Last »