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Deloitte: US using social media to find new TV shows

American consumers’ status as a binge watching, streaming, multitasking nation enters 2017 with strong momentum according to Deloitte’s 11th Digital Democracy Survey. With 84 per cent of Americans on social…

Online video ad views up 24% in 2016

FreeWheel, the premium video ad management company, has published its latest Video Monetisation Report, revealing that 2016 was a pivotal year for premium video consumption. Findings from the report include: Total…

Research: Under 18s pay least attention to TV

TVision Insights, a specialist in measuring eyes on screen attention to every second of programming and advertising on US television, has released its inaugural Quarterly Attention Report. The report showcases…

Google to overhaul ad policies

Google has has vowed to overhaul its advertising policies in response to a growing boycott of the company’s platforms – most noticably YouTube – from various brands and advertisers. Last…

Altice acquires Teads

Altice acquires Teads

Multinational telco Altice has entered into an agreement to acquire Teads, the online video advertising marketplace with an audience of more than 1.2 billion unique visitors including 720 million via…

UK government pulls YouTube ads

The UK government has suspended its YouTube adverts following concerns they are appearing alongside “inappropriate” material on the video-sharing portal – such as videos from supporters of terrorist groups. The…

Sky Media enables real-time ad purchases

Sky Media, the ad sales division of Sky, has launched the second phase on its programmatic TV roadmap, expanding the platforms and inventory that are available through the new Sky AVx…

Fox, Turner, Viacom launch open platform

Fox Networks Group, Turner, and Viacom have unveiled OpenAP, an Advanced Audience Platform for TV. Founded by a consortium of television publishers and operated by a leading, neutral third-party auditor,…

4Sales releases 360° TV VoD ads

4Sales – the ad sales arm of UK commercial broadcaster Channel 4 – has revealed the first ever 360° interactive VoD ad format that will allow viewers of its All…

Sizmek partners with BrightLine

Sizmek, the open ad management company for multiscreen ad experiences, and BrightLine, a specialist in advanced TV advertising, have partnered to help brands deliver engaging and interactive video experiences across…

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