Sky Media has announced Cheez-It as the headline sponsor of Sky One, securing a 12-month partnership that will see the brand front and centre across the channel’s return. The partnership brokered by Sky Media, Carat and The Story Lab, gives Cheez-It year-round visibility through a high-impact sponsorship of Sky One’s post 9pm schedule. As part of […]

Sky Media has released its Addressable Advantage study analysing the effectiveness of addressable TV advertising. The analysis compares its ability to deliver effective campaigns, greater certainty of outcomes for advertisers and measurable business growth for brands, compared to linear alone. Powered by Norman, Sky Media’s proprietary effectiveness databank, the study analyses outcomes from 2,400 campaigns […]

Rocket Mortgage’s America Needs Neighbours Like You has been crowned the most emotionally engaging ad of Super Bowl 2026, according to  data from creative intelligence platform DAIVID. The spot, co-created with sibling brand Redfin and centered on the power of being a good neighbour, generated the strongest positive emotional response of any ad shown during […]

ITV has announced the launch of its new addressable advertising product – Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this development brings addressable targeting options to ITV’s live linear broadcast channels for the first time. Exclusively bookable via Planet V,  Live Addressable + will apply ITVs full suite […]

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to data from DAIVID. The latest addition to the retailer’s much-vaunted catalogue of Christmas ads, Where Love Lives, was analysed by the AI-powered creative data platform to see how it compares to its previous festive […]

From its CONMEBOL hub in Buenos Aires, Mediapro is partneering with TGI Sport in the implementation of new, virtual advertising technology. TGI Sport, specialist in technology solutions for sporting media outlets, has developed software capable of inserting digital adverts in areas at stadia such as LED signs or even the pitch itself which are only […]

Alphabet Q2 2025 made $96.4 billion (€81. 9bn) in revenue. Net income was $28.2 billion, up 19 per cent from the second quarter of 2024.5 YouTube’s ad revenue for the quarter ending June 30, 2025 came in at $9.8 billion. In June, YouTube made up 12.8 per cent of all TV usage, according to Nielsen, […]

Parks Associates’ latest white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experience and build on expectations of interactivity and specifically engage in commerce through the TV. Parks Associates forecasts that by 2029, more than 278 million viewers […]

UK commercial PSB Channel 4 is to introduce a new app in 2026, suggesting it will better help the broadcaster to provide value to its advertisers, being much more accessible. Speaking at the DTG Summit in London, Rak Patel, Chief Commercial Officer, Channel 4, said: “We will have a new digital experience, a new app […]

At IAB NewFronts 2025, Samsung Ads, the advertising division of Samsung Electronics, called on brands to go beyond the status quo and unlock the full performance potential of connected TV (CTV). Kicking off the suite of announcements at NewFronts was the debut of STN, the Samsung Television Network, the broad-FAST channel exclusively on Samsung TV […]