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Study: TV ads 71% of advertising-generated profit

Study: TV ads 71% of advertising-generated profit

After a decade of change in advertising with the emergence of many new forms of advertising competing for investment, a study has for the first time quantified the total profit…

C4 joins European digital ad venture

UK commercial broadcaster Channel 4 has teamed up with three European broadcasters to book pan-European advertising campaigns, allowing it to take on digital ad giants Facebook and Google. The so…

56% OTT viewers talk about products they see

56% OTT viewers talk about products they see

The Interactive Advertising Bureau (IAB) has released The OTT Co-Viewing Experience: 2017, a study revealing that 56 per cent of those co-viewing on OTT say that they regularly talk about…

Australia: Millennials feel poorly represented in ads

Australia: Millennials feel poorly represented in ads

Millennials and baby boomers in Australia feel they are represented better by the media than by advertising, according to YouGov Omnibus research. The online survey comparing the opinions of respondents…

Global Ad Trends: The importance of TV

TV takes up almost two thirds of media spend in high-budget, successful ad campaigns, according to a new WARC service. The Global Ad Trends Report is a monthly series of reports from WARC…

US TV ad spend up 60% in 2017

According to the Q3 2017 US TV & Video Market At-A-Glance report from Videology, a software provider for converged TV and video advertising, spending on linear TV campaigns in the…

Sky Media hits 10,000 targeted-ad campaigns

Sky Media has successfully broadcast the 10,000th ad campaign using its TV offering, Sky AdSmart, which launched in 2014 and gives advertisers the ability to target TV ad campaigns to…

Study: VR ads deliver memorable brand experiences

YuMe, a partner for video advertising, in partnership with Isobar, a global digital agency; RLTY CHK, an immersive entertainment studio; and RetinadVR, an immersive media analytics platform, have released the…

Study: Consumers spend more time with interactive ads

MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, its creative technology arm, partnered with Tremor Video DSP for a scientific media trial that explored…

Streamed ads ‘less annoying than broadcast’

A study claims online viewers accept advertising more and that advertisers are seeing a better response to their commercials. Telaria (formerly Tremor Media) looked at five countries, including the US,…

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