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Research: OTT, non-linear transforming European pay-TV  

Research from the Pay-TV Innovation Forum 2017 – a global research programme for senior pay-TV executives that examines the state of pay-TV innovations and strategies that will drive the next…

Amazon to charge $2.8m for NFL streaming ad packages

Amazon to charge $2.8m for NFL streaming ad packages

Having acquired the rights to stream Thursday night NFL games, Amazon is reportedly set to charge $2.8 million (€2.5m) for ad packages. The online giant has the right to sell…

Global adspend to grow 4.2% in 2017

Global adspend will grow 4.2 per cent to $559 billion (€499.7bn) in 2017, according to Zenith’s new Advertising Expenditure Forecasts. That’s down from 4.8 per cent growth in 2016. However,…

Adobe unveils personalised advertising solution

According to digital experience specialist Adobe, we have entered an unprecedented era of television, with more available on more devices than ever before. Traditional TV, over-the-top (OTT), video on demand…

Sky, Virgin Media targeted TV ad partnership

UK pay-TV platforms Sky and Virgin Media have formed a strategic partnership that they say will enable businesses both big and small to benefit further from advanced TV advertising across…

Majors establish European Broadcaster Exchange

Germany’s ProSiebenSat.1, TF1 Group (France) and Mediaset (Italy and Spain), are establishing in equal shares the European Broadcaster Exchange (EBX) to address the demand for brand-safe environments and high-quality pan-European…

Kantar, Samba TV ad measurement solution

Kantar Millward Brown has partnered with Samba TV in the US to launch a single-source measurement solution for television advertising effectiveness. The partnership combines Samba’s TV dataset with Kantar Millward…

Viacom, Altice USA ad and content distribution partnership

Viacom and multi-play operator Altice USA have agreed a multi-year partnership that includes advanced advertising and content distribution agreements. The pair will create what they describe as an “unprecedented, industry-leading…

NBCU ‘picture-in-picture’ ads for WWE

NBCU ‘picture-in-picture’ ads for WWE

NBCUniversal is now using ‘picture-in-picture’ technology during commercial breaks on WWE SmackDown on the USA Network. ‘Picture-in-picture’ means that when the show goes to commercial, the sound from the show…

Nielsen expands Twitter ad measurement

Nielsen expands Twitter ad measurement

Nielsen has expanded its measurement of Twitter mobile campaigns to 23 new global markets, in addition to the US. Through Digital Ad Ratings, Nielsen will now provide independent audience verification…

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