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YouTube survives ad controversy

YouTube survives ad controversy

Google parent Alphabet posted a 29 per cent rise in quarterly profit, driven by a surge in advertising on mobiles and its popular YouTube video service. Alphabet’s net income rose…

Viewers pay more attention to Connected TV ads

Viewers pay more attention to Connected TV ads

YuMe, a provider of digital video brand advertising., has released a report measuring ad attention by comparing the actual time a viewer’s eyes were tracked watching an ad against the total…

Just Eat £10m a year to sponsor X Factor

Just Eat, the online takeaway food service, has agreed a £10 million-a-year deal (€11.9m) to be the new sponsor of The X Factor and intends to launch a nationwide “Chef…

Digital formats drive record quarter for UK ads

UK advertising expenditure grew 3.7 per cent to reach £21.4 billion (€25.2bn) in 2016, the seventh consecutive year of market growth, according to the Advertising Association/WARC Expenditure Report. Growth in UK…

Report: How advertisers are using Addressable TV

Report: How advertisers are using Addressable TV

Addressable TV advertising has doubled in the past year, according to various industry sources, thanks in large part to an influx of advertisers that are placing targeted ads for brand…

Keepixo, Yospace teaming up

Keepixo, a provider of software-based head-end solutions for IPTV and OTT, and Yospace, a provider of Dynamic Ad Insertion solutions, have announced their systems have been pre-integrated to offer a…

Kantar: Ad industry at risk without measurement standards

Research released by Kantar Media warns that, if the advertising industry doesn’t find a way to measure performance accurately and consistently, Proctor & Gamble’s threat to pull spend from digital…

59% US pay-TV subs push back when ads use personal data

Parks Associates has released digital media research at the TV Connect Show in London showing that 59 per cent of pay-TV subscribers in US broadband households are bothered by the…

Suspension of big brand ads on YouTube spreads to US

US companies are now suspending digital advertising on Google’s YouTube, over concerns that its ads may have appeared on channels that broadcast offensive videos, joining European counterparts. Wireless carriers Verizon…

Online video ad views up 24% in 2016

FreeWheel, the premium video ad management company, has published its latest Video Monetisation Report, revealing that 2016 was a pivotal year for premium video consumption. Findings from the report include: Total…

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