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Spain: Pay-TV causes FTA ad revenue decline

Spain: Pay-TV causes FTA ad revenue decline

The growth of pay-TV and online streaming services is taking TV ad revenues away from the largest FTA operators in Spain; namely Mediaset and Atresmedia. In the first half of…

CSA allows TF1 ad breaks in news

CSA allows TF1 ad breaks in news

French TV regulator CSA has authorised commercial channel TF1 to air a commercial break in news programmes that exceed 30 minutes, within a limit of 12 minutes per hour. In…

ASA bans Sky broadband ad as Virgin complain

Sky has had a broadband TV commercial banned by the Advertising Standards Authority (ASA) following a complaint from Virgin Media. The commercial featured the cast from animated movie The Secret…

Forecast: US TV primetime ad revenue up 6%

The negotiations for US TV’s primetime upfront for the 2017-18 season are nearly complete and Media Dynamics estimates that total ad revenue for the broadcast TV networks and cable channels…

Tru Optik, Lotame ad partnership

Tru Optik, the audience measurement and data management platform compatible with Connected TVs, has announced a global partnership with Lotame, the independent data management platform (DMP) and data exchange. Through…

TVPlayer selects SpotX ad platform

SpotX, the video ad serving platform, has been appointed as the ad serving infrastructure for TVPlayer across all its inventory, including connected TV, desktop and smartphones.  Advertisers and their agencies…

Sky Deutschland chooses Yospace for Sky Go

Sky Deutschland chooses Yospace for Sky Go

Sky Deutschland has chosen Yospace’s dynamic ad insertion platform to monetise live channels on its TV Everywhere service Sky Go. The system allows addressable advertising to be served across Sky…

Kantar Media adds programmatic ad insights

Media intelligence specialist Kantar Media is expanding its cross-platform ad intelligence capabilities with the availability of programmatic advertising data. This initiative is part of Kantar Media’s continued innovations in digital…

SpotX forms Advanced Solutions Group consulting arm

SpotX forms Advanced Solutions Group consulting arm

Video ad serving platform SpotX has announced the formation of the Advanced Solutions Group, a global consulting arm focused on guiding advertisers’ and media owners’ video advertising strategies, particularly in…

BT Sport extends relationship with Yospace

BT Sport extends relationship with Yospace

BT Sport has agreed a multi-year extension to its relationship with Dynamic Ad Insertion technology provider, Yospace. The announcement follows a successful 12-month period during which time Yospace enabled advert…

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