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C4 to air live surgery ad

In a broadcasting first, Cancer Research UK and Channel 4 will air a live colonoscopy during an ad break on January 18th. The 90 second advert, titled ‘Live from the…

Operation Creative tackles digital piracy

January 11th saw officers from the City of London Police’s Intellectual Property Crime Unit (PIPCU) visit organisations found to be advertising on websites involved in digital piracy. Officers from the…

UKTV predicts record audiences

UKTV predicts record audiences

Multichannel broadcaster UKTV is predicting it will register record-breaking growth in share of commercial impacts (SOCI) across the last 12 months. UKTV is projecting 7.7 per cent growth of its…

Analyst: Global advertising revenue to hit $532bn

Big brand budgets and quadrennial events such as the Olympics, European Football Championship and US Presidential Election will drive 2016’s global advertising revenue growth to $532 billion (€508bn) according to…

Record US Q3 Internet ad revenues

US advertisers invested $17.6 billion (€16.8bn) in digital advertising in the third quarter of 2016, according to the latest IAB Internet Advertising Revenue Report from IAB (Interactive Advertising Bureau) and…

Russian ‘methbot’ fraud targets online ads

Security researchers at advertising fraud protection and human verification specialist White Ops have exposed the most profitable and advanced ad fraud operation ever seen by the industry. Dubbed ‘The Methbot…

Aliens to invade TV ad breaks

Aliens will suddenly appear on TV across the UK on Boxing Day (December 26th) to announce that they are coming to Earth in the latest TV ad from Thinkbox, the…

Online ban for junk food ads aimed at kids

Online ban for junk food ads aimed at kids

Online ads for food and drinks high in fat, salt or sugar aimed at children are set to be banned under new rules from advertisers. The Committee on Advertising Practice…

Broadcasters call for ad rules flexibility

Broadcasters call for ad rules flexibility

Europe’s commercial broadcasters have asked the European Parliament to ensure the proposed revision of the Audiovisual Media Services Directive be future proof and ensure fair competition. The call came as…

2017 global advertising to reach $547bn

2017 global advertising to reach $547bn

WPP’s media investment group GroupM has affirmed its 2016 global ad expenditure forecast and shared its revised outlook for 2017. A variety of economic factors across the globe see another…

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