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Online video ad views up 24% in 2016

FreeWheel, the premium video ad management company, has published its latest Video Monetisation Report, revealing that 2016 was a pivotal year for premium video consumption. Findings from the report include: Total…

Google to overhaul ad policies

Google has has vowed to overhaul its advertising policies in response to a growing boycott of the company’s platforms – most noticably YouTube – from various brands and advertisers. Last…

UK government pulls YouTube ads

The UK government has suspended its YouTube adverts following concerns they are appearing alongside “inappropriate” material on the video-sharing portal – such as videos from supporters of terrorist groups. The…

4Sales releases 360° TV VoD ads

4Sales – the ad sales arm of UK commercial broadcaster Channel 4 – has revealed the first ever 360° interactive VoD ad format that will allow viewers of its All…

64% drop in pirate site advertising

A UK police operation that disrupts illegal websites providing access to films, TV, books, music and games has seen major success. The City of London Police’s Intellectual Property Crime Unit…

Italy: TV ad market worth €3.8bn in 2016

Italy: TV ad market worth €3.8bn in 2016

The TV advertising market in Italy in 2016 was worth €3.8 billion, a 5.4 per cent growth on 2015, according to figures from Nielsen. In December only, the total TV…

Brightline personalised TV ads with Nielsen

BrightLine, a specialist in advanced TV advertising, has selected the Nielsen Data Management Platform (DMP), a core Nielsen Marketing Cloud application, to enable marketers to deliver personalised TV advertisements to…

Broadcasters warn against EC Directive changes

A grouping of Europe’s commercial broadcasters has warned that proposed changes to the AVMS Directive are a step backwards that risks damaging growth, audience choice and investment in European content,…

UK ad spend £5.28bn

TV ad revenue in the UK totalled £5.28 billion (€6.21bn) in 2016, up 0.2 per cent on 2015, according to full year revenue figures provided to Thinkbox – the marketing…

Hundreds of Indian TV channels breach ad-rules

India’s Telecom Regulatory Authority (TRAI) has reported that hundreds of channels are transmitting advertising breaks that exceed TRAI’s rules. TRAI has various limits in place for ad-breaks and found that…

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