Widgetized Section

Go to Admin » Appearance » Widgets » and move Gabfire Widget: Social into that MastheadOverlay zone

Home » Archives by category » Broadcast » Advertising » Ads (Page 2)

Hundreds of Indian TV channels breach ad-rules

India’s Telecom Regulatory Authority (TRAI) has reported that hundreds of channels are transmitting advertising breaks that exceed TRAI’s rules. TRAI has various limits in place for ad-breaks and found that…

Oscars second only to Super Bowl for ad revenue

Oscars second only to Super Bowl for ad revenue

As ABC and marketers prepare for the 89th Academy Awards ceremony on February 26th, the awards show continues to dominate its rivals the Grammy’s and Golden Globes, pulling in $115…

YouTube to axe long, unskippable ads

YouTube to axe long, unskippable ads

YouTube is to set scrap “unskippable” 30-second advertisements on its video service. The Google-owned site has confirmed plans to instead focus on “formats that work well for both users and…

61% of Snapchat content video

61% of Snapchat content video

Originally thought of as a social network mostly geared toward teenagers, now millennials are engaging with Snapchat. In fact, businesses are quickly taking notice of the fastest growing social media…

Report: ATSC 3.0 transition to drive revenue

An in-depth review of the commercial television broadcasting business by research and consultancy firm BIA/Kelsey indicates that the investment large and medium market US TV stations are considering making in…

TV ad minutes under EU investigation

TV ad minutes under EU investigation

A report in French business newspaper Les Echos, and reported by analysts at Exane/BNP-Paribas, says that the European Commission is pushing for greater liberalisation of pan-European TV advertising. Les Echos…

Disney’s Iger: “Too many ads on TV”

Ad-free services from the likes of Netflix and Amazon Prime are seemingly impressing Disney CEO Bob Iger, who has said he believes there are too many commercial interruptions on TV.…

TiVo reveals top Super Bowl moments

TiVo reveals top Super Bowl moments

TiVo has compiled its post-game report highlighting this year’s most engaging commercials, promotions and in-game moments from the overtime comeback by the New England Patriots over the Atlanta Falcons. As…

Super Bowl ad costs £3.9m, 31% will see them online

Advertisers have spent a record £306 million (€356.5m) for a 30 second TV ad slots during the Super Bowl. Almost 112 million people tuned in last year, but 3.96 million…

Kantar Millward Brown, TV Optik partnership

Audience measurement and data management platform Tru Optik, built for OTT TV, is expanding its capabilities through a partnership with global research agency Kantar Millward Brown, which specialises in ad…