TV measurement company iSpot has released its 2022 TV Advertising Report, containing exclusive insights from currency initiatives with US TV Networks, findings from CTV verification studies and tallies from measuring every second of advertising on linear, time shifted and VoD on TV. The report contains rankings by ad impressions and spend for top networks, shows, […]

According to research from insights firm Aluma, half of online adults recall seeing shoppable ads on television. Of these consumers, 39 per cent have engaged such ads, 70 per cent of which purchased a featured product, either at that time or thereafter. Alumna’s report, Shoppable TV Ad Engagement among US Online Adults, shows that engagement […]

UK regulator, Ofcom, is reviewing the rules that restrict the UK’s PSBs from running as many minutes of advertising on their pay-TV or OTT rivals. The rules were introduced in 1991 to support the new pay-TV and cable companies such as Sky to build their businesses in the UK. Non-PSB channels are allowed to air […]

Thinkbox, the marketing trade body for UK TV advertising, is back on TV with a new advertising campaign from creative agency Mother London, directed by Jonny & Will from Blinkink. ‘Happily Ever After’ will be on linear and on-demand TV in the UK from December 26th. Thinkbox’s new TV campaign – its seventh – tells […]

UK commercial broadcaster ITV has launched a multi-channel marketing campaign for ITVX to drive awareness, consideration and ultimately trial of the new streaming service, which officially launches today [December 8th] with new, exclusive titles streaming for free. The campaign builds on the advertising creative from Uncommon Creative Studio which premiered during I’m A Celebrity, starring […]

Jeremi Gorman, President, Worldwide Advertising at Netflix, has said the company’s people are “excited at the opportunity to develop additional revenue streams” with the launch of a cheaper, ad-funded tier in a number of territories. Speaking on ‘What Netflix gives to media buyers that is unique’ at The Future of TV Advertising Global event in […]

Creative production company CLICKON has launched its new cloud-based platform iQ, suggesting it is a truly end-to-end solution to the market. It enables businesses to streamline video production management globally, while saving time and reducing costs during financially challenging times. CLICKON iQ is an end-to-end content production solution for businesses seeking to create and deploy […]

Research from streaming infrastructure provider Bitmovin has found that poor video quality and buffering issues could cost video streamers as much as £45 million (€51.9m) per month. More than one in three Brits (38 per cent) claim to have unsubscribed from a streaming service due to buffering issues. With the ongoing cost of living crisis […]

VoD service MYTF1 MAX is now available on Samsung Smart TVs. At a time when connected TV is growing rapidly in France (with nearly one in two households owning a Smart TV), the agreement signed with Samsung Electronics France is in line with the TF1 group’s strategy to make its content accessible on all media […]

Research from Parks Associates finds nearly one in four users (23 per cent) of ad-supported OTT services said they often click on ads that they watch, and the same percentage (23 per cent) often buy things they see advertised. The research report, Ad-Based OTT: Growth in FAST and AVOD Services, explores factors driving the growth […]