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LG Super Bowl ad praises OLED TVs

In advance of this weekend’s Super Bowl, LG Electronics (LG) has released its first-ever Super Bowl commercial, featuring Liam Neeson and its new LG SIGNATURE OLED TV. The commercial — father-son collaboration with Sir Ridley Scott, executive producer, and Jake Scott, director — showcases LG’s commitment to bringing the future of television to consumers today. […]

February 2, 2016

Ad market ends 2015 on a high note

Advertising spending delivered strong gains in December as US consumers’ opinion of the economy improved to the highest level since July. The total market rose by 9 per cent for the month, helping cement positive growth for the overall quarter, according to new Standard Media Index (SMI) data. Following two vibrant months in the fourth […]

January 25, 2016

UK ISPs face new ad rules

The UK’s broadband providers have been told to expect tougher rules on how they advertise their services. The UK’s Advertising Standards Authority (ASA) said it was considering the step to ensure people “aren’t misled by pricing claims”.  It follows a study that indicated most users could not correctly calculate bills based on the information given […]

January 21, 2016

Turner Ad Lab seeks the answers for TV ads

Turner Broadcasting is launching an Ad Lab to invent and test ways to improve the consumer experience as more users avoid ads and OTT ad values languish. The Ad Lab will be staffed and sponsored by Turner, but trade organizations, research companies and technology companies will be invited to join its advisory board, to be […]

January 13, 2016

Budweiser’s Puppy Love named best ever Super Bowl ad

TiVo has released data insight into the top Super Bowl commercials of all time, by incorporating polling services from Vision Critical, a customer intelligence platform provider. Budweiser’s “Puppy Love” commercial from 2014 ranked the highest across both men and women, as well as across age groups spanning from 18 to 64, indicating that more emotional […]

January 12, 2016

UTECA requests ad limits for pay-TV

The Spanish Private TV Association, UTECA, has urged the government to impose advertising limits on pay-TV operators similar to those on FTA networks. With the expansion of pay-TV and the increasing appeal of pay TV operators, UTECA – which represents the interests of the main FTA channels in the country – has demanded tougher regulation […]

January 11, 2016From David Del Valle in Madrid

Internet adspend to overtake TV in 2018

Television is currently the dominant advertising medium, with a 38 per cent share of total adspend in 2015 according to ZenithOptimedia’s new Advertising Expenditure Forecasts. In 2018, however, ZenithOptimedia expects the Internet to overtake television to become the largest single advertising medium. Looking at the ad market as a whole, ZenithOptimedia believes

December 7, 2015

SpotX: Broadcasters yet to realise true value of ad placement

Modern broadcasters already distribute video content via as many as 30 delivery points, but most have yet to realise the true value of ad placements within many of these opportunities, according to analysis from video inventory management platform, SpotX. With dozens of potential content delivery points existing across multiple screens, the task of monetising what […]

December 2, 2015

ASA bans “misleading” BT Sport ads

The Advertising Standards Authority (ASA) has banned a number of BT Sport ads for making misleading price claims. The campaign referred to the telco’s Champions League coverage and said BT Sport was “free” for those signing up to or renewing broadband and TV packages.  But the ads drew 26 complaints, almost all from members of […]

November 18, 2015

SpotX launches tvOS

Video inventory management platform SpotX has launched an SDK for Apple’s new tvOS enabling publishers to monetise their Apple TV apps with high CPM premium video ads. The SDK will enable publishers to programme when and how adverts play in their Apple TV app, as well as employ a cross-screen monetisation strategy via the same […]

November 17, 2015