Widgetized Section

Go to Admin » Appearance » Widgets » and move Gabfire Widget: Social into that MastheadOverlay zone

Home » Archives by category » Broadcast » Advertising » Ads (Page 60)

Super Bowl highest ever TV audience

Super Bowl highest ever TV audience

The 2011 Super Bowl broke US TV ratings records for the second year running on Sunday, with the climax of the American football season watched by an average of 111…

Hulu chief trashes traditional TV

Hulu chief trashes traditional TV

Jason Kilar, the chief executive of Hulu has criticised their traditional television business model. In a blog Kilar said “traditional TV has too many ads” while Hulu’s advertising is “twice…

Smartclip for Woomi ads

Miniweb, the cloud-based video distribution platform for connected TVs, has signed an exclusive, international advertising sales agreement with smartclip – the online video advertising sales network. The deal will generate…

Mobile ad network raises $150m

Mobile ad network Velti has raised over $150 million in an initial public offering in the US. Stocks for the Irish-based company started trading on the Nasdaq and share prices…

Resurgence signals TV advertising boom

The UK media buyer STRATA’s  quarterly survey of major advertising firms  found that for the first time since the survey began in 2008, over half of the respondents expressed an…

Spanish TV advertising to rebound

A new report from investment bankers Morgan Stanley says that TV advertising in Spain, which suffered badly during 2008-9, will again grow this year by about 10 per cent and…

Study: Shopping behaviour unaffected by DVRs

Study: Shopping behaviour unaffected by DVRs

Watching a television show from a digital video recorder (DVR) gives viewers a chance to skip commercials, but new research suggests that owning a DVR does not influence the demand…