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Campaign trains viewers for ‘TV Everywhere’

A new advertising campaign by Turner Broadcasting aims to tell customers how to use TV Everywhere.. In a series of commercials that will start appearing on the TNT and TBS…

Collective and Rentrak unveil TV Accelerator

Collective, a full service provider of media and technology solutions for display and video advertising, and Rentrak, a specialist in multi-screen media measurement, have announced the launch of TV Accelerator.…

Research: The implications of connected TV ads

CTV Advertising has begun an intensive research project into the psychological and sociological factors affecting user experiences and wide-spread implications of interactive television and TV Apps. The firm’s goals are…

Gfk and Nielsen buy into TouchPoints

Major research groups GfK MRI and Nielsen have each acquired 25 per cent of Media Behavior Institute, which plans to launch a cross-media research service called USA TouchPoints. USA TouchPoints…

FOX and C4 select Rovi Smart TV

Rovi Corporation has confirmed that Twentieth Century Fox and Channel 4, along with OMD, the media agency for Channel 4, have teamed with Rovi to run advertising campaigns on HDTVs,…

Ad sales boost Discovery earnings

Ad sales boost Discovery earnings

Discovery Communications narrowly bested investor expectations for its second quarter thanks to strong advertising numbers and growth in distribution revenue, especially on the international side. Discovery, which owns cable networks…

Landscape plans ad insertion

The Landscape Channel has decided to make 90 seconds per hour of programming available to IPTV and cable operators, to allow integration with the new developing IPTV advertising insertion systems.…

Russian advertising confidence returns

A report from investment bankers Morgan Stanley says that Russian advertising is on the rebound, and they now have confidence that it can grow “at least” 20 per cent this…

Ad spending slips; TV still top

Advertising spending decreased during the second quarter, a reversal of positive spend during Q1, according to a STRATA quarterly survey of major advertising agencies. However, continued investment and interest in…

Aussie subscription TV ad revenues up 7%

Petra Buchanan, Chief Executive Officer, Australian Subscription Television and Radio Association (ASTRA) has revealed that advertising revenues for subscription television grew by 7.4 per cent from financial years 2010 to…