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YouTube and Heineken targeted ad partnership

YouTube and Heineken targeted ad partnership

Brewer Heineken has signed a multimillion-euro advertising contract with Google to target consumers in Western Europe, the US and emerging markets. “The deal with Google will mainly focus on distributing…

70% have watched catch up TV

UK analysts at YouGov have published a consumer survey on the UK’s TV viewing habits and attitudes.  Although ownership of Internet connected TVs is currently low, there is clearly a…

YuMe enters European market

YuMe enters European market

YuMe, the relevant video advertising technology company, has confirmed the launch of YuMe Europe with its first office in London, and the acquisition of Appealing Media, the premium mobile video…

Research: Ad-supported content discovery worth $2.4bn by 2015

Web-enabled devices have become a key growth segment for the global consumer electronics industry. So-called “smart” devices connected to the Internet create opportunities for advertisers to catch consumer attention while…

SeaChange, This Technology deliver joint ad solution

SeaChange International has expanded its range of multi-screen advertising capabilities with the announcement of a joint solution with This Technology, a provider of software solutions for advertising insertion. The joint…

Cadbury all platform deal with ITV

Cadbury all platform deal with ITV

Cadbury is partnering with ITV for a cross-platform sponsorship of gameshow Minute To Win it. The partnership will include ITV2 branding on Spots v Stripes digital activities and at events,…

UKTV product placement deal

UKTV product placement deal

UKTV, owner of channels including Gold and Dave, has made its first product placement deal in a multi-layered package with the owner of Friends Reunited that includes co-funding a new…

Spain: TV ad revenue free fall, DTT channels fail

The Spanish TV ad market is freefalling with a drop of around 20 per cent in May and TV broadcasters, above all small DTT channels, taking the worst of it.…

IPL online up 30%

IPL online up 30%

Season four of the IPL T20 cricket tournament saw a 31 per cent jump in online viewership, indicating growth and acceptance of online streaming for live sporting events in India…

Global TV advertising – bumper 2012

Forecasts from Informa Telecoms & Media show that global net TV advertising revenues are expected to climb by 3.8 per cent in 2011 to $149 billion. This follows a 10.3…