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FOX and C4 select Rovi Smart TV

Rovi Corporation has confirmed that Twentieth Century Fox and Channel 4, along with OMD, the media agency for Channel 4, have teamed with Rovi to run advertising campaigns on HDTVs,…

Ad sales boost Discovery earnings

Ad sales boost Discovery earnings

Discovery Communications narrowly bested investor expectations for its second quarter thanks to strong advertising numbers and growth in distribution revenue, especially on the international side. Discovery, which owns cable networks…

Landscape plans ad insertion

The Landscape Channel has decided to make 90 seconds per hour of programming available to IPTV and cable operators, to allow integration with the new developing IPTV advertising insertion systems.…

Russian advertising confidence returns

A report from investment bankers Morgan Stanley says that Russian advertising is on the rebound, and they now have confidence that it can grow “at least” 20 per cent this…

Ad spending slips; TV still top

Advertising spending decreased during the second quarter, a reversal of positive spend during Q1, according to a STRATA quarterly survey of major advertising agencies. However, continued investment and interest in…

Aussie subscription TV ad revenues up 7%

Petra Buchanan, Chief Executive Officer, Australian Subscription Television and Radio Association (ASTRA) has revealed that advertising revenues for subscription television grew by 7.4 per cent from financial years 2010 to…

Advertisers abandon TV for Facebook

Advertisers abandon TV for Facebook

The cost of placing ads on Facebook is rising rapidly as more big brands begin to move their television and print spending on advertising onto the world’s largest social network,…

YouTube and Heineken targeted ad partnership

YouTube and Heineken targeted ad partnership

Brewer Heineken has signed a multimillion-euro advertising contract with Google to target consumers in Western Europe, the US and emerging markets. “The deal with Google will mainly focus on distributing…

70% have watched catch up TV

UK analysts at YouGov have published a consumer survey on the UK’s TV viewing habits and attitudes.  Although ownership of Internet connected TVs is currently low, there is clearly a…

YuMe enters European market

YuMe enters European market

YuMe, the relevant video advertising technology company, has confirmed the launch of YuMe Europe with its first office in London, and the acquisition of Appealing Media, the premium mobile video…