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MTV MVNO promotions

Viacom International Media Networks has launched a global integrated campaign to promote MTV’s mobile price plans. Called Gif Me More, it was partly devised by MTV Facebook fans, who selected…

ITV ad revenue set to fall

ITV’s advertising revenue is set to fall for the first time in 18 months as it braces itself for a tough summer. The commercial broadcaster has enjoyed a continuous run…

First ‘connected TV ad campaign’

woomi and smartclip in partnership with Mediacom have announced they have launched the UK’s first connected TV video advertising campaign with Audi. smartclip will work with the media agency MediaCom…

TV advertising worries re-surface

TV advertising worries re-surface

There are signs that the resurgence of commercial TV’s advertising may be much weaker than anticipated. A report from analysts at investment bank Morgan Stanley says that while the media…

Online ads up 15% in 2010

Internet advertising revenue continues to rise, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers. Advertising revenue for the full year reached a record high of $26 billion,…

Sky mobile apps will have ads

Sky’s mobile apps are to include video advertising slots following a deal with US video server company FreeWheel. Sky will use FreeWheel’s Monetisation Rights Management product to serve video advertising…

Rovi tests its smart TV ads

Rovi Corporation has announced the Rovi Smart TV Field Trial, an initiative created to explore new and emerging advertising opportunities on television and other devices connected to the Internet. The…

Online video advertisers need to measure performance

It is critical that online advertisers independently track the efficacy of the billions being spent on Internet advertising, according to Anthony Rushton, co-founder of Telemetry. Commenting on the release of…

YouTube offers Hollywood advances on ad revenue for stars

Google is enlisting Hollywood stars to supply original content for YouTube. It has been making the rounds of Hollywood’s biggest talent agencies, outlining plans to create a network of channels…

MSOs are most profitable media companies

In a study on the growth and profitability of the media and entertainment industry released by Ernst & Young, cable operators showed the highest profitability among all media and entertainment…