Home » Archives by category » Broadcast » Advertising » Ads (Page 62)

Global TV advertising – bumper 2012

Forecasts from Informa Telecoms & Media show that global net TV advertising revenues are expected to climb by 3.8 per cent in 2011 to $149 billion. This follows a 10.3…

Audi goes 3D for Champions League final

German car manufacturer Audi is launching a 3D commercial starring two-time Le Mans winner Allan McNish  – marking the first time the company has gone 3D. The two and half…

WWE appoints Web TV to monetise

WWE appoints Web TV to monetise

World Wrestling Entertainment has appointed video ad network Web TV Enterprise to monetise its UK online video content. The exclusive deal is aimed at increasing the reach of the entertainment…

LandscapeHD and smartclip form ad partnership

LandscapeHD, the 1080p cloud delivered music television channel, has signed an exclusive pan-Europe partnership agreement with smartclip, the European video ad network. smartclip will be solely responsible for the roll…

ES3 and emuse deliver ad-powered TV apps

emuse and ES3 have announced the establishment of an exclusive partnership that will see emuse’s Raven Advanced Advertising System pre-integrated into ES3’s suite of TV applications for Microsoft’s Mediaroom IPTV…

justAD TV partners with Ybrant

justAD TV the non-linear advertising specialist, has partnered with digital marketing solutions provider Ybrant Digital to help platform owners immediately generate new revenues from today’s multi-screen, Connected TV world. Based…

SeaChange advertising platform

SeaChange International has unveiled its new generation SeaChange Infusion Advanced Advertising Platform to help video operators manage centralised ad operations and scale to 150,000 insertable channels and millions of ad…

Google sets aside $500m for ad investigation

Google is facing a wide-ranging investigation into its online advertising system by the US justice department, which could cost the Internet giant at least $500 million. The justice department has…

Rovi advertising service on Sony Bravia TVs

Rovi Corporation and Sony Electronics have revealed that Sony has launched Rovi Advertising Service, part of Rovi Cloud Services, on connected Sony Bravia TVs in the US, providing greater opportunities…

TV advertising gloom ahead

Just when European TV broadcasters thought the advertising downturn was well and truly over, it seems there may be rocky times ahead. A report from investment bankers Morgan Stanley suggests…