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Resurgence signals TV advertising boom

The UK media buyer STRATA’s  quarterly survey of major advertising firms  found that for the first time since the survey began in 2008, over half of the respondents expressed an…

Spanish TV advertising to rebound

A new report from investment bankers Morgan Stanley says that TV advertising in Spain, which suffered badly during 2008-9, will again grow this year by about 10 per cent and…

Study: Shopping behaviour unaffected by DVRs

Study: Shopping behaviour unaffected by DVRs

Watching a television show from a digital video recorder (DVR) gives viewers a chance to skip commercials, but new research suggests that owning a DVR does not influence the demand…