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Netflix will remain ad-free

Netflix has dismissed reports that it is preparing to launch third party adverts on its streaming service. The firm confirmed that it is testing pre-roll and post-roll teasers for its original content as part of a limited trial, but product ads will not be interrupting user’s viewing any time soon. “We are not planning to […]

June 2, 2015

FTI: Digital ad-spend will overtake broadcast this year

FTI Consulting, the global business advisory firm, forecasts that core online advertising will surpass broadcast television’s long-held dominance of media ad spending in 2015 and will become the single largest ad class by next year. According to its annual study, US Media Industry Forecast, the firm’s

June 2, 2015

Advertisers opt for multiple device campaigns

Research from Videology found that in the first quarter of 2015 advertisers in the UK are increasingly planning their video strategies holistically, with the majority of campaigns now conducted across more than one device. According to an analysis of

June 1, 2015

egta: TV, radio industries need to be more vocal

Jan Isenbart, the newly-elected President of egta, the association representing a range of television and radio sales houses throughout Europe, has called on the TV and radio industry to communicate with a strong voice its undisputed role for advertisers and its vision for the future. egta says that as the borders between television and video […]

June 1, 2015By Colin Mann

Second screen users ignore TV ads

Research has shown that the trend of using a smartphone or tablet whilst watching TV is distracting viewers and significantly damaging the impact of advertising campaigns. A study at Ohio State University demonstrates that viewers are struggling to recall brands they see or hear about on TV if using other devices simultaneously. The results of […]

May 28, 2015By Nik Roseveare

$850bn mobile Internet revenues by 2018 



Smartphone sales growth is slowing to less than 10 per cent annually to 2018, and mobile networks saw just 5 per cent growth in the last decade. So while Apple continues to knock it out of the park and Xiaomi skyrockets, mobile internet is the mobile growth market. Digi-Capital now forecasts almost 3x mobile internet […]

May 27, 2015

20% of marketers will use video-streaming apps

One in five (19 per cent) marketers planning to use live streaming apps like Periscope and Meerkat in campaigns, according to Greenlight’s ‘Hype or Ripe’ study. However, with both apps caught in battle for users, marketers fear backing the wrong horse, with one in ten (12 per cent) having made this costly mistake before.  Greenlight […]

May 26, 2015

Video ad views up 43% YoY

FreeWheel concluded 2014 reporting strong growth and evolution in the digital TV market.  The company’s Q1 2015 report shows those trend are continuing.Another quarter of growth and maturity is being led by “the new living room.”  The same high-quality TV content that was traditionally consumed in the living room is today being experienced by the […]

May 20, 2015

TV majors unite for video advertising voice

For the first time, an association will combine the biggest broadcast networks, cable networks, and distributors to advance the power of video advertising. The Video Advertising Bureau (VAB) will replace the longstanding Cabletelevision Advertising Bureau (CAB). The VAB’s goal in uniting nearly all broadcast and cable networks with MVPDs is to raise the bar on […]

May 19, 2015

MNOs to block ads

Several MNOs plan to block ads on their networks, as they battle for a cut of revenue with content providers such as Google, AOL and Yahoo. One European MNO told the FT that it has installed blocking software in its data centres and planned to turn it on before the end of 2015. The software prevents […]

May 15, 2015