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NBCU gets Comcast STB data for ads

NBCUniversal unit is to get access to viewer data from parent Comcast’s set-top boxes. NBCU, made the revelation at an upfront presentation ad sales event for its cable entertainment networks. Until now Comcast hadn’t shared the STB data because of consumer privacy concerns and in particular how they could have effected Comcast’s proposed merger with […]

May 15, 2015

Mobile ad campaigns in US up 81%

Videology, a software provider for converged TV and video advertising, has found that advertisers are increasingly planning their video strategies holistically, and as a result, mobile has been the greatest benefactor. According to an analysis of Videology’s platform usage in the first quarter, the total number of campaigns delivered on mobile increased 81 per cent […]

May 13, 2015

Online video ad revenue doubles in 3 years

Global advertising revenue from online video doubled to $11.2 billion between 2011 and 2014, and will jump to $13.8 billion in 2015, according to findings from information and insight source IHS and video analytics company Vidiro. “Online video advertising is exploding,” said Eleni Marouli, senior analyst,

May 12, 2015

Most Indian broadcasters breaching TRAI ad-rules

India’s Telecom Regulatory Authority (TRAI) says that as many as 140 channels are not complying with its advertising rules covering the number of minutes of ads that can be broadcast in any 60 minute time slot during primetime (7pm-10pm). TRAI’s limit is 12 minutes in any hour, and as many as 39 news channels and […]

May 12, 2015By Chris Forrester

Mobile ad spend to reach $105bn by 2019

A study by Juniper Research has revealed that annual global advertising spend on mobile devices is expected to reach $105 billion by 2019, up from an estimated $51 billion this year. The research suggests

May 12, 2015

Q1 ad revs up at TF1, stable at M6

French commercial TV group TF1 has posted ad revenues up 2.5 per cent at €363.1 million for the first quarter of 2015, including ad revenues climbing 3.2 per cent at €343.6 million for the four FTA channels (TF1, NT1, TMC, HD1). TF1 Group’s consolidated revenue was up 1.1 per cent to €475.1 million, but the […]

April 30, 2015
From Pascale Paoli-Lebailly in Paris


68% of marketers to increase digital ad-spend

More than two-thirds (68 per cent) of marketers and agency executives expect to see their digital video ad budgets increase in the next 12 months, according to the second annual Digital Content NewFronts: Digital Video Spend Study, a survey of 305 buy-side professionals conducted by Advertiser Perceptions and IAB. This optimism about the medium comes […]

April 29, 2015

Atresmedia, Mediaset break ad laws

The Spanish Competition watchdog, CNMC, has imposed fines of €150,000 each on the country’s two largest TV groups, Atresmedia and Mediaset, for breaking the law for commercial breaks. Both companies have been fined for inserting adverts in the middle of shows interrupting them and not respecting “the integrity of programmes”. These unlawful practices were made […]

April 27, 2015From David Del Valle in Madrid

US online ad revenue $49.5 Billion in 2014

Digital advertising revenues in the US rose to an all-time high of $49.5 billion in 2014, according to the IAB Internet Advertising Revenue Report for the full-year, released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This figure represents a 16 per cent increase over 2013’s record-setting total of $42.8 billion […]

April 23, 2015

OTT ads $40bn by 2020

Advertising on OTT TV programming will grow four-fold to $40 billion by 2020, according to the Diffusion Group. As ad revenue for OTT grows, TV ad revenues will remain essential flat at about $85 billion. The Group says

April 10, 2015