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Rovi tests its smart TV ads

Rovi Corporation has announced the Rovi Smart TV Field Trial, an initiative created to explore new and emerging advertising opportunities on television and other devices connected to the Internet. The…

Online video advertisers need to measure performance

It is critical that online advertisers independently track the efficacy of the billions being spent on Internet advertising, according to Anthony Rushton, co-founder of Telemetry. Commenting on the release of…

YouTube offers Hollywood advances on ad revenue for stars

Google is enlisting Hollywood stars to supply original content for YouTube. It has been making the rounds of Hollywood’s biggest talent agencies, outlining plans to create a network of channels…

MSOs are most profitable media companies

In a study on the growth and profitability of the media and entertainment industry released by Ernst & Young, cable operators showed the highest profitability among all media and entertainment…

Product placement will underwhelm

Product placement will underwhelm

Product placement came to the UK this week, but research from YouGov suggests the appearance of branded goods in the nation’s TV shows and films for the first time is…

Record ad take for US cable

The cable industry scored record highs in both national and local advertising revenues in 2010, according to the Cabletelevision Advertising Bureau. Cable ad revenues were $27.1 billion, up 12 per…

76% of online users will watch TV by 2015

eMarketer estimates that in 2011, 68.2 per cent of US Internet users, or 158.1 million people, will be watching video content online each month. By 2015, that figure will increase…

Lords call for fewer TV ads

Lords call for fewer TV ads

A reduction in the time allowed for advertisements on commercial broadcasting channels has been called for by the House of Lords Communications Committee, who report that existing regulation of the…

Ads in premium TV earn most attention

A study by digital video ad sales rights/ad server company FreeWheel pegs completion rates of video ads in content 20 minutes or longer — typically in premium TV shows —…

Super Bowl highest ever TV audience

Super Bowl highest ever TV audience

The 2011 Super Bowl broke US TV ratings records for the second year running on Sunday, with the climax of the American football season watched by an average of 111…