UK digital ad-spend £7.2bn in 2014
Research from the latest Internet Advertising Bureau (IAB) UK Digital Adspend report, conducted by PwC, found digital advertising rose 14 per cent hit a record £7.2 billion (€9.9bn) in 2014, driven by the increasing adoption of digital devices. Tim Elkington of IAB said: “Advertisers are increasing their digital budgets to reach people as they go […]