Channel 4 has outlined plans for its in-house digital content studio, 4Studio – formerly announced as the Digital Creative Unit. 4Studio will be at the heart of the broadcasters’ digital acceleration strategy leading on all aspects of short-form content publication across social media platforms and delivering on Channel 4’s strategy to serve young audiences in […]
Atresmedia and smartclip, its current exclusive technology partner for digital advertising through HbbTV, have expanded their strategic agreement for Atresmedia’s Addressable TV portfolio. This agreement means a step forward in the relationship between both companies, which started with the acquisition of smartclip Latam in 2017, licensee of the technology and brand of smartclip for Spain […]
Ten bluechip charter advertisers are looking for revised deals on the $150 million (€136.2m) they have committed to Quibi. The clients want revision after a disappointing launch and the steep recessionary turn of the global economy, according to the WSJ. Quibi and mobile apps have been downloaded around 4.2 million times since launch on April […]
Jaguar UK and Sky Media have announced the luxury vehicle brand as the launch partner of the Sky Documentaries channel, which launches today (May 27th). Anthony Bradbury, Marketing Director, Jaguar Land Rover UK added: “Creativity is at the heart of the Jaguar brand and we want to engage with like-minds across the UK – our […]
Covid-19 has seen US advertisers cancel 15 per cent to 25 per cent of the Q3 advertising time bought during the 2019-20 upfront reports Cable & Broadcast. Executives said the cancellations
UK advertising regulator the ASA has published its latest report on children’s exposure to TV ads for alcohol and gambling, providing exposure figures for 2019. The UK advertising rules contain scheduling restrictions designed to reduce significantly under-18s’ exposure to ads for age-restricted product categories such as alcohol and gambling. Reflecting that, reporting on exposure data […]
The latest forecast revisions from Ampere Analysis reveal that the global entertainment sector is set to lose $160 billion (€146bn) of growth as a result of the Covid-19 pandemic over the next five years. While the biggest impact will be felt in 2020 and throughout 2021, growth will be reduced each year for the duration […]
SpotX, the global video advertising platform, has announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels including connected TV (CTV). By uncovering valuable audience reach metrics like brand lift, incremental reach and frequency, and outcome-based measurement, advertisers can more […]
Suggesting that helping users connect with their audience is its top priority, now having become especially important as digital takes precedence in how people interact, communicate, and stay connected, and to make this even easier for advertisers’ brands, YouTube has revealed a new global content solution – YouTube Select. In a Google Ads Blog Post, […]
Sky Media has announced that Ancestry, the family history website, will be the channel sponsor of Sky History and Sky History2. The agreement will build on the brand’s strong awareness to increase consideration amongst the audience of the newly relaunched channel. The co-branded channels with A+E Networks UK will be available across the UK from […]