Global advertising revenue will drop by at least 7.4 per cent in 2020 as the ripple effects of the coronavirus pandemic force advertisers to cut budgets, resulting in reduced income for media owners, according to technology research specialist Omdia. The 7.4 per cent drop represents Omdia’s best-case scenario, assuming the market will improve in the […]
In what was a difficult month for businesses across the UK and the world, advertising spend on traditional channels reflected both consumption changes and new behaviours from homebound consumers, Nielsen data reveals. As Covid-19 hit the UK in March, total advertising spend on traditional channels – which includes TV, press, cinema, out of home and […]
Analysts at research firm Ampere Analysis are publishing a regular podcast discussing the impact of the Coronavirus pandemic on the entertainment industry. Here is a top line summary of the most recent, with comments as to what it means for the entertainment industry now, and for a post-lockdown future. Gaming keeps on winning: Piers Harding-Rolls, […]
FreeWheel, a Comcast Company and provider of video advertising software, has announced an expansion of its European partnership with Adform, the integrated advertising platform. The partnership seeks to make programmatic buying via their respective softwares easier – providing a superior customer experience and seamless buying process. Combining the programmatic expertise of both parties will result […]
SpotX, the video advertising platform, has announced a new strategic partnership with Pluto TV, the AVoD service. As part of the collaboration, SpotX will be a programmatic partner working with Pluto TV to power the video monetisation of its content across several countries in Latin America including: Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, […]
Video ad impressions on connected TV (CTV) platforms dropped to 37 per cent of all ad impressions in Q1 2020, a decline of over 21 per cent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER). But while the sudden CTV share decline observed in aggregate metrics from ER’s AdBridge platform […]
NBCUniversal and Sky have launched a new global business offering. Advertising and partnership opportunities across both media companies, from Sky’s global IP to international news, will now be available for purchase through NBCUniversal’s One Platform. The companies said this will “enable marketers to leverage the unparalleled scale and content that only Comcast-NBCUniversal-Sky can provide with […]
Kantar, the data, insights and consulting company has published a report revealing that social media is the least trusted channel of communication in the UK, while print and broadcast media rank most highly. The report also finds that social media and advertising are the two least trusted sources of information on products and brands. According […]
Advertising and content technology specialist Verizon Media and digital media company Dugout have struck a new global partnership, bringing Verizon Media new exclusive advertising packages to market through its sales teams and self-serve DSP, allowing advertisers to reach Dugout’s audience of 60 million unique users of football enthusiasts across the globe. As part of the […]
Covid-19 is impacting the lives of billions. Early stage technology markets such as virtual and augmented reality are trivial by comparison. However, AR/VR companies are dealing with knock-on effects both positive and negative. Digi-Capital’s long-term virtual and augmented