UEFA has postponed Euro 2020 until the summer of 2021. The move intends to allow European leagues more time to complete their seasons amid the coronavirus outbreak. The tournament will be played between June 11th and July 11th 2021. The decision comes after UEFA held conference calls with its 55 member associations, the board of […]
Wurl, a provider of streaming video distribution and advertising services for connected TV (CTV), has expanded its network to reach 100 million CTVs in nine countries in its first full year of operations. Additionally, Wurl delivered more than 225 million hours of programming and more than 1.2 billion personally targeted ads. Over the past 12 […]
Channel 4 and bedding specialist eve sleep have partnered to create a world first in TV advertising by removing the blue light from their TV adverts this Sunday (March 15th), marking the weekend of World Sleep Day, in a bid to help the nation wind down to sleep more easily. With the average Brit getting […]
Internet advertising revenue topped cash spent on TV ads for the first time in Japan in 2019. Online ad revenue surged 19.7 per cent in the country last year, compared to 2018, to hit 2.1048 trillion yen (€18.05 billion), according to advertising agency Dentsu. TV ad revenue from programmes fell to 1.8612 trillion yen, down […]
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has announced a record number of 2020 recertifications for TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Inventory Quality Guideline (IQG) Programmes. The continuing growth in TAG’s seal programs demonstrates the commitment made […]
Xandr, AT&T’s advanced advertising company, is working with media and entertainment companies including AMC Networks, Disney, and WarnerMedia to enable data-driven, audience-based buying at scale for linear TV, through its strategic buying platform Xandr Invest. For US advertisers, this latest evolution of Xandr Invest’s enhanced TV solutions offers new ways to plan and activate audiences […]
UK television audience measurement body BARB has launched an integration with IPA TouchPoints. This means that all of BARB’s daily audience data can now be analysed by IPA TouchPoints classifications, helping media agencies, advertisers and broadcasters to understand more about viewers through a wider range of behavioural definitions. The data integration has three major benefits: […]
Sky was the UK’s biggest spender in traditional advertising in 2019 according to Nielsen AdIntel data. Procter & Gamble overtook Sky in 2018, but fell to third place, whilst McDonald’s took second place. Traditional advertising spend increased by over £55 million (€63.2m) in 2019, proving that these media channels continue to provide value for advertisers. […]
Digital advertising leader Exponential Interactive announces is rolling out its new, video-driven business division, VDX.tv, in international markets. VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and OTT. This announcement comes on the heels of a successful launch in the US in October 2019. VDX.tv’s COO Scott Kellstedt said […]
UK supermarket chain Tesco has revealed the results of its Christmas campaign with Channel 4, ITV and Sky Media, suggesting the collaborative approach had strong recall and additional benefits. The collaboration campaign cut through at the most competitive time of year and helped the supermarket achieve its fifth year of Christmas growth. The results announced […]