Report claims OTT ad fraud to cost $4bn in 2020
Marketers are expected to lose $4 billion (€3.7bn) in 2020 due to OTT ad fraud, a global economic study by CHEQ has revealed. The ‘military-grade cybersecurity company’ has released a report about the scale of ad fraud in the fast-growing OTT market, undertaken with economist Roberto Cavazos, a professor at the University of Baltimore, using […]