The Competition and Markets Authority (CMA) – the UK’s primary competition and consumer authority – has published an update in its examination of online platforms and digital advertising, uncovering new detail about how the sector’s biggest names operate. The work is part of its wider digital strategy, which aims to co-ordinate the authority’s approach to […]
Broadband will become the primary mode of access to TV in Italy in the period 2019-2021, along with DTT, according to the latest ITMedia Consulting Report on the state of the Italian TV market. By the end of 2020, Broadband TV will have reached 9.2 million homes, up from 5.9 million in 2019 (+25 per […]
The ASA (Advertising Standards Authority) has published a new round of figures showing rates of children’s exposure to age-restricted TV ads, namely, ads for alcohol, gambling and food and soft drink products which are high in fat, salt or sugar (HFSS products). The report follows figures covering 2008-2017, which showed a decline, since 2013, in […]
Jean-Marc Racine, Chief Product Officer, Synamedia has offered his 2020 industry predictions, forecasting that new ecosystems and partnerships will boost the demand for linear TV addressable advertising, and that cross-service TV bundles will become more commonplace. Racine’s predictions are: Bundling – The cross-service TV bundle will move centre stage as the perceived wisdom that cord […]
International Data Corporation (IDC) has revealed its European predictions for 2020 and beyond. The predictions were presented in a live webinar hosted by Thomas Meyer (GM and group VP) and Phil Carter (chief analyst). The future enterprise was the theme of the webinar: tech-everywhere, platform-based, ecosystem-centric with innovation as the norm. IDC explained the decisions […]
US video-on-demand service Hulu is launching what it says is the industry’s first ad experience tailored to binge watching, designed to connect brands with binge watchers. In a blog post, Jeremy Helfand, VP, Head of Ad Platforms, Hulu, says that leaning into your favourite TV shows has never been easier. “Thanks to streaming, consumers now […]
NBCUniversal Owned Television Stations, a division of NBCUniversal, and the NBC Sports Regional Networks (RSNs) have formed a partnership with TVSquared, a specialist in TV attribution. Effective immediately, all 42 NBC and Telemundo owned stations and nine RSNs in the US can provide advertisers, in every market covered by the stations and RSNs, with a same-day view into how […]
Tesco has claimed top spot in the third annual Top 10 Christmas Ad Rankings by marketing technology company 4C. The ranking uses artificial intelligence to determine which ads resonated the most with consumers beyond the initial premiere. This year’s analysis included 235,870 engagements with public social media posts across Facebook and Twitter between November 30th […]
Australian advertising technology company hoppr is seeking to roll out its digital advertising platform to more than 10 million households globally over the next 24 months. The company has formed a partnership with global set top box manufacturer, Technicolor. The collaboration will see hoppr’s technology integrated into the operating system used by Technicolor’s set top […]
FreeWheel, a Comcast company, has announced that DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household-level, addressable TV campaigns. FreeWheel developed this solution to meet a growing need among distributors and programmers for unification between the various TV […]