Addressable TV advertising will leap from $15.6 billion (€14bn) in total worldwide revenue in 2019 to almost six times that value at $85.5 billion by 2025, according to a Rethink TV report. This reflects advertising dollars switching to addressable as the platforms mature and better understood by the advertising community. This boom in addressable TV […]
Advertising video on-demand (AVoD) service providers in the US are bracing themselves as media giants including Disney+ and Apple TV+ join the latest wave of competitors. Armed with a massive fan base and exclusive in-house content, these huge media firms are upping the ante, drawn by an increasingly lucrative market, according to IHS Markit | […]
As the holiday season is well underway, advertisers feel the pressure to deliver successful campaigns, and as TV advertising accounts for about half of all holiday ad spend, it is crucial to understand how TV advertising has performed for brands during the festive season in the past. To answer exactly that, TVSquared analysed millions in […]
Tru Optik, the AI and data-management platform (DMP) across OTT and Connected TV (CTV), has announced a partnership agreement with JamLoop, a streaming TV and video advertising buying platform, to offer audience-based targeting capabilities for media buyers. Powered by Tru Optik’s OTT Data Marketplace, media companies and advertisers are able to leverage JamLoop’s audience targeting […]
As 2019 draws to a close, Juniper Research has created its list of the top 10 technology predictions for 2020. The Top 10 5G – Last-mile fibre rollouts to be replaced by 5G connectivity. OTT TV – Advertising stakeholders to develop functional attribution Ecosystem. Mobility as a Service – Open data in transportation to drive […]
GroupM has revised its original predictions from June 2019 for the global advertising market. Despite solid growth in the US and UK, overall conditions have led GroupM’s Global President of Business Intelligence, Brian Wieser, to predict a deceleration in advertising growth this year versus 2018 (+5.7 per cent vs. +4.8 per cent) and in 2020 […]
An ‘end of year’ assessment report from investment bank Exane/BNPP on Europe’s commercial broadcasters praises some, but warns clients on others. The problem, says the bank’s report, is that for some broadcasters “the worst is yet to come”. The study says TV – for some broadcasters – is looking bleak this winter; “Audience share is […]
Streaming media company Plex has confirmed that its global ad-supported video on demand (AVoD) offering is now available, making it the most widely available AVoD offering in the industry, reaching users in more than 200 countries. The free service brings thousands of Oscar-winning movies, cult classic favourites, documentaries, popular TV shows, and more to media […]
Duracell became the first advertiser football fans saw when they tuned in to watch Amazon Prime’s debut broadcast of live English Premier League (EPL) matches on the evening of Tuesday December 3rd. Signalling Duracell’s continued appetite to market their brand within sport, the new ten-second spots promote its mobile device charger, the Power Bank, to […]
According to Kantar’s global 2020 Media Trends & Predictions report, technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on social and tech platforms continues to grow; technology innovations will also enable a renaissance in real-world engagement. Kantar believes that marketers and media owners will […]