Tru Optik, the AI and data-management platform (DMP) across Connected TV (CTV), has announced a partnership with Anzu.io, an in-game advertising platform that brings real-world ads into video gaming and eSports, to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. As 67 per cent of US consumers […]
GroupM has published its latest UK ad forecast which provides an even larger growth projection for 2020 than was originally predicted in its June forecast. One of the major reasons for this, says the media investment company, is because as more digital endemic marketers increasingly replace traditional companies that came before them, spending shares will […]
Digital advertising ecosystem compliance platform Sourcepoint has launched its OTT compliance solution to capture and transmit consumer privacy preference signals from within OTT and connected TV (CTV) environments. As part of its ‘Consent Everywhere’ commitment, Sourcepoint’s OTT support allows streaming media companies to capture privacy preferences to comply with global regulations, including GDPR and CCPA, […]
Four-fifths of broadcasters are considering implementing ads tailored to the consumer but are increasingly falling behind streaming services as a result of hesitance around adopting cloud technologies, according to research carried out on behalf of ATEME, a specialist in video delivery solutions for broadcast, cable, DTH, IPTV and OTT. The survey of those in middle […]
This year, Sky is reuniting the beloved character of E.T. with Elliott’s 2019 family. The iconic characters from Universal Pictures’ classic movie E.T. The Extra-Terrestrial tell the story of their unbreakable connection using technology from Sky. Sky debuted the two-minute Christmas short story online today (November 28th) and it will air in ad breaks on […]
A white paper released by five leading US advertising standards organisations highlights the importance for brand safety of adopting effective identification measures across the digital advertising supply chain. Released by the Brand Safety Institute (BSI) in coordination with Ad-ID, EIDR, Trustworthy Accountability Group (TAG), and IAB Tech Lab, Identification: It’s as Easy as ABC outlines […]
US advertisers will pump more than $57 billion (€51.7bn) into programmatic digital display advertising this year, and more than half of that investment will go to digital display ads on social networks. Programmatic advertising, defined as the use of automation in the buying, selling or fulfilling of digital ads, will account for 83.5 per cent […]
The Digital Advertising Alliance (DAA) – an independent not-for-profit organisation which establishes and enforces responsible privacy practices for relevant digital advertising – has announced cross-industry tools for publishers, brands, agencies and adtech in the digital advertising supply chain to provide consumers a clear and recognisable mechanism to opt out under the California Consumer Privacy Act […]
ZEE5 has appointed DMS, the digital arm of Choueiri Group, as its exclusive media representative for the Middle East market. ZEE5 offers over 100,000 hours of content across 17 languages (including Hindi, Malayalam, Tamil, Bengali and Marathi). ZEE5 also packs in 60+ live TV channels, making it a completely integrated entertainment offering. The platform follows […]
Centro, a global provider of advertising technology, has released an advertising industry report published by the 4A – the trade organisation for marketing communications agencies. It assembled the report, The Future of Programmatic and Automation, through an in-depth examination of programmatic advertising and agency automation. Digital advertising infrastructure consultancy The 614 Group conducted the research […]