Home » Archives by category » Broadcast » Advertising (Page 158)

Arris and BlackArrow deliver VOD advertising

Arris and BlackArrow, a provider of multiplatform ad-management systems for viewer-controlled video, have announced the completion of interoperability testing between the companies’ respective VOD delivery and addressable advertising systems. Built…

FCC cracks down on placement

Federal regulators are beginning an effort to crack down on stealth advertising in television shows, a move aimed at letting consumers know when companies have paid to use their products…

Cross-sell not easy

The Time Warner UK Advertising Council – a joint venture between, IPC Media, Turner Broadcasting, AOL UK, Time and Fortune magazines and Warner Bros – has failed to strike a…

Social networking ads disappointing

The failure of social networking sites – such as Facebook and MySpace – to translate their global popularity into ad revenue has led research company eMarketer to downgrade ad-spend forecasts…

TF1, Canal+ M6 defend commercial channels

French commercial TV operators Television Francaise 1 (TF1), Vivendi SA’s Canal+ and M6-Metropole Television have announced the creation of an association (ACP) to ‘defend the rights and professional interests’ of…

Social networking ads diappointing

The failure of social networking sites – such as Facebook and MySpace – to translate their global popularity into ad revenue has led research company eMarketer to downgrade ad-spend forecasts…

NBC partners with DISH to expand interactive advertising

DISH Network Corporation, Americas third largest pay-TV provider and NBC Universal, have signed an agreement to provide interactive trigger capabilities to NBC Universal’s 14 television networks and 10 NBC owned-and-operated…

NBC partners with DISH to expand interactive advertising

DISH Network Corporation, Americas third largest pay-TV provider and NBC Universal, have signed an agreement to provide interactive trigger capabilities to NBC Universal’s 14 television networks and 10 NBC owned-and-operated…

Mobile search adspend to reach $2bn by 2013

Annual adspend on mobile search will reach $445 million in 2008 – representing more than 34 per cent of total mobile adspend – before rising to more than $2 billion…

Dailymotion ad profits

YouTube rival Dailymotion said it expected to make more than E10 million in revenue this year, despite only selling ads since July 2007. Dailymotion CEO Mark Zaleski said. “We are…