Connected TV (CTV) continues to dominate video advertising, reveals the latest Video Benchmarks Report from asset management solution provider Extreme Reach (ER). In Q3 2019, CTV maintained its steady growth, accounting for 51 per cent of all video ad impressions served by ER’s AdBridge platform, continuing the climb from 49 per cent in Q1 and […]
Search advertising now accounts for nearly a quarter of every ad dollar, despite slowing overall growth and a flatlining share of all internet advertising, while voice and visual search are yet to materialise in a meaningful way. This is according to WARC’s Global Advertising Trends report, which finds that investment in search advertising will rise […]
Thinkbox – the marketing body for commercial TV in the UK – has revealed major new research by Gain Theory, MediaCom and Wavemaker, together with a new cross-media optimisation tool based on its findings. The Demand Generation study is an econometric analysis of £1.4 billion (€1.63bn) of media spend by 50 brands across 10 forms […]
Wurl, a provider of streaming video distribution and advertising services for connected TV (CTV), has reported that all of its key growth metrics accelerated in the third quarter of 2019, including ad impressions, hours of viewing and revenue per user. In addition, Wurl launched its service in four more countries during the quarter. The Wurl […]
MiQ, a specialist in marketing intelligence and connected programmatic solutions, extended its partnership with Inscape, a single source provider of smart TV viewing data in the US and a subsidiary of VIZIO. MiQ expanded its integration of Inscape’s Automatic Content Recognition (ACR), a content identification technology that matches opt-in viewing data from more than 12 […]
The recent record CNMC fine of almost €80 million on Mediaset and Atresmedia for illegal ad practices has led regional TV stations, represented by Federación de Organismos de Radio y Televisión Autonómicos (FORTA), and smaller DTT channels to claim for damages of up to €70 million to €100 million from the largest TV broadcasters. The […]
Christmas adverts remain crucial to brand success, making it imperative for advertisers to target and spend judiciously this festive season, according to research from OpenX, the independent advertising exchange. With 60 per cent of Christmas shopping in the UK to be completed online this year, and 54 per cent of shoppers using a mobile device […]
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released the results of its 2019 benchmark fraud study. The study shows the industry’s continued success in reducing fraud within TAG Certified distribution channels at a time when many more participants in the digital advertising […]
US advertisers are spending more on online display formats than television for the first time this year, according to analysis by WARC Data. Television in the US shows that TV was still the largest display advertising medium in 2018, at $64.8 billion (the third-highest level ever recorded); it accounted for just under a third (31 […]
Spanish regulator CNMC has imposed a record €40 million fine on each of the largest TV companies in the country – Mediaset and Atresmedia (around 4.5 per cent of their revenues) – for “hindering the entry and expansion of third operators in the TV ad market in Spain” and thus breaking the competition legislation. With […]