Heineken will become the ‘Official Beer Partner of UEFA Euro 2020’, and in a separate agreement has extended its UEFA Champions League partnership by another three years, from 2021-24. The brewer’s relationship with UEFA Champions League is already well established, stretching back over 25 years. The new UEFA Euro 2020 agreement means that Heineken will […]
UK commercial PSB ITV has unveiled its new addressable advertising platform – Planet V. The fully programmatic, premium advanced advertising platform will launch at the beginning of 2020. Planet V will allow advertisers and agencies control over the purchasing of their campaigns across ITV’s premium VoD service, the ITV Hub, allowing them to optimise and […]
US advertisers will spend almost $7 billion (€6.3bn) this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens. That’s according to eMarketer’s first-ever estimates of connected TV ad spending, which they expect to account for nearly 3 per […]
TVSquared, a global player in TV attribution, has released 2019 TV ad performance insights for UK brands. The report reveals the highest- and lowest-performing TV buy elements for the year thus far, including days, dayparts, creative lengths and programming genres. Using data from its always-on ADvantage platform, TVSquared analysed £49.2 million in TV ad spend and more than 300,000 […]
A survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing suggests an increase in brand activism, with advertisers using content campaigns to align themselves with social and environmental issues. The survey, which questioned key influencers across advertisers, agencies, media brands and consultancies, asked respondents to list […]
GlobalWebIndex, a supplier of audience insights to the global marketing industry, has launched a world first insights capability for International media, TV Reach & Frequency. For media planners, GlobalWebIndex says this presents the capability to plan TV campaigns across 44 international channels in 42 markets including EMEA, APAC and the Americas and target niche, micro-audiences […]
Sabio, the technology and media company behind App Science, has announced the launch of App Science TV, the company’s advanced TV solution. Sabio says its AppScience Graph approach brings a new level of insights to the TV landscape. The App Science platform was developed to analyse the app ecosystem, locations, and other consumer behaviours from […]
Comcast Cable is rebranding its Spotlight advertising sales unit as Effectv. The company advises the name should be pronounced “e-FEC-tiv” as the company shifts its emphasis from traditional spot sales to data-driven and addressable advanced advertising. Effectv unveiled two new products; one helps advertisers plan campaigns aimed at specific audiences, the other is designed to […]
Twitter is set to ban all political advertising worldwide, saying that the reach of such messages “should be earned, not bought”. “While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics,” Jack Dorsey, CEO of the social media platform, tweeted. Reacting to the news, Brad Parscale, […]
UK adspend rose 5.8 per cent year-on-year to reach £6 billion (€6.9bn) in Q2 2019, marking UK advertising’s 24th consecutive quarter of market growth. Adspend over the first six months of 2019 was 5.2 per cent higher than a year earlier, at £12 billion. These figures are contained within the Advertising Association/WARC Expenditure Report. The […]