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Social networking ads diappointing

The failure of social networking sites – such as Facebook and MySpace – to translate their global popularity into ad revenue has led research company eMarketer to downgrade ad-spend forecasts…

Social networking ads disappointing

The failure of social networking sites – such as Facebook and MySpace – to translate their global popularity into ad revenue has led research company eMarketer to downgrade ad-spend forecasts…

TF1, Canal+ M6 defend commercial channels

French commercial TV operators Television Francaise 1 (TF1), Vivendi SA’s Canal+ and M6-Metropole Television have announced the creation of an association (ACP) to ‘defend the rights and professional interests’ of…

NBC partners with DISH to expand interactive advertising

DISH Network Corporation, Americas third largest pay-TV provider and NBC Universal, have signed an agreement to provide interactive trigger capabilities to NBC Universal’s 14 television networks and 10 NBC owned-and-operated…

NBC partners with DISH to expand interactive advertising

DISH Network Corporation, Americas third largest pay-TV provider and NBC Universal, have signed an agreement to provide interactive trigger capabilities to NBC Universal’s 14 television networks and 10 NBC owned-and-operated…

Mobile search adspend to reach $2bn by 2013

Annual adspend on mobile search will reach $445 million in 2008 – representing more than 34 per cent of total mobile adspend – before rising to more than $2 billion…

Dailymotion ad profits

YouTube rival Dailymotion said it expected to make more than E10 million in revenue this year, despite only selling ads since July 2007. Dailymotion CEO Mark Zaleski said. “We are…

ITV battles advertising downturn

ITV has predicted that advertising revenue will not grow during the first half of 2008 as the UK economy slows. However, executive chairman Michael Grade said ITV would still beat…

TV and web combo ads more effective

Research from Thinkbox and the Internet Advertising Bureau (IAB) has shown that using TV and online together in advertising campaigns is significantly more effective for advertisers than using either in…

Spain face EC punishment over TV advertising rules

The European Commission has taken the next step in proceedings against Spain for not complying with television advertising restrictions. The infringement procedure, started in July 2007, is based on a…