Advanced Television

Advertising

Globecast ad partnership with AIP

Globecast is continuing to expand its TV Everywhere OTT video platform via the integration of additional server-side dynamic ad insertion (SSDAI) capabilities, partnering with Switzerland-based Ad Insertion Platform (AIP) in Europe. Frédéric Torasso, Product Manager TV Everywhere OTT Video with Globecast, said: “The growth in viewer numbers for OTT video services can be seen around […]

September 9, 2019

Rugby World Cup: 30% to use catch-up

A study by GlobalWebIndex, a supplier of audience insights to the global marketing industry, has found that 30 per cent of fans already anticipate they will use ITV Hub to catch-up on the games. Conducted among 1,967 UK consumers, the survey shows 44 per cent of UK consumers will be watching Rugby World Cup with […]

September 5, 2019

Sky AdSmart for C4?

Sky is in talks with Channel 4 over including the terrestrai; broadcaster in its AdSmart platform, according to a report from Campaign Live. Any deal could also include the third party channels represented by Channel 4’s sales house, including BT Sport and UKTV. AdSmart enables different, and – more crucially – targeted commercials to be […]

September 4, 2019

Vodafone sponsors Porsche Formula E team

Vodafone Group will be the Official Communication Partner of Porsche Motorsport when the automobile manufacturer enters the 2019/2020 ABB FIA Formula E Championship. Vodafone branding will be visible on the first all-electric racing cars in Porsche’s history, as well as the drivers’ uniforms, when the team makes its debut in November 2019. Vodafone’s new five-year […]

September 2, 2019

RTL reviews targeted ads units

RTL Group has announced that the Group’s Executive Committee and Board of Directors have decided a strategic review of its ad-tech businesses. With immediate effect, Mediengruppe RTL Deutschland, as RTL Group’s largest business unit, takes over the responsibility for the Group’s ad-tech businesses in all European markets (except the UK), bundled under the brand Smartclip. […]

August 28, 2019

YouTube to halt ads targeting kids

YouTube set to end targeted ads on videos that are primarily watched by children, according to reports. The decision comes on the back of a case by the US Federal Trade Commission (FTC) which has fined YouTube owner Google for violating child privacy laws. According to the Washington Post, FTC said Google collected data from […]

August 22, 2019

TVision reveals H1 ads that best captured viewers’ attention

TVision, a specialist in TV performance metrics for brands and networks, has released its H1 2019 TV Performance Report for the first half of 2019. The report identifies the brands, creative and TV content that scored highest for Ad Viewability and best captured US viewers’ Attention. “As we know, all impressions are not created equal. […]

August 16, 2019

Amobee launches data marketplace for CTV ads

Amobee, a global digital advertising technology company, has announced the launch of a data marketplace for connected TV advertising, providing brands and agencies with access to a vast library of data for activation across connected TV and converged cross-screen campaigns. To launch the data marketplace, Amobee has integrated with more than 60 data providers and […]

August 16, 2019

France to relax advertising rules?

France is to consider measures to liberalise the TV advertising market, according to Bloomberg. The report says that France’s parliament will open up discussions early next year. If this happens it could generate a windfall for broadcasters worth up to an extra €360 million in overall revenues made up of some €200 million in extra […]

August 15, 2019By Chris Forrester