Advanced Television

Advertising

SpotX to join Prebid.org board

SpotX, the global video advertising and monetisation platform, has announced the availability of its latest Prebid adapter video header bidding solution. Prebid, the open source header bidding solution, will allow publishers using SpotX’s adapter to implement header bidding without commitment to any one supply-side platform or the use of proprietary wrappers. J. Allen Dove, Chief […]

August 15, 2019

Survey: Brand safety consumer backlash risk

A survey of US consumers highlights the significant financial risk to brands from a potential brand safety crisis involving their advertising. Conducted among 1,017 respondents via SurveyMonkey by global certification programme the Trustworthy Accountability Group (TAG) and digital advertising industry initiative Brand Safety Institute (BSI), the survey found more than 80 per cent of consumers […]

August 14, 2019

First UK ads banned for gender stereotyping

TV commercials from food giant Mondelez and German car manufacturer Volkswagen are the first to be banned under new UK gender stereotyping rules. A ban on ads featuring “harmful gender stereotypes” or those which are likely to cause “serious or widespread offence” came into force in June. The first banned ad, for Philadelphia cheese, showed […]

August 14, 2019

Survey: Top 5 reasons UK is switching to digital marketing

Companies in the UK are focusing their ad spend away from print media, now more so than ever before. A survey of 1,325 UK marketing professionals carried out by digital marketing agency, Marketingsignals.com, revealed that 56 per cent of UK based businesses have turned their main focus away from spending on print advertising during the […]

August 14, 2019

4C ‘BYOD’ for business outcome, ad campaign optimisation

Data science and marketing technology company 4C has launched its Bring Your Own Data (BYOD) solution. Advertisers can onboard their internal reporting and analytics metrics, including sales and conversion data, and match the data to media channels in the Scope by 4C platform. 4C’s BYOD solution makes it possible to combine disparate reporting sources into […]

August 12, 2019

Conviva: OTT viewing up 130% YoY

Conviva’s Q2 2019 State of Streaming report reveals new insights into industry shifts and viewer behaviour, as well as further exploration into trends highlighted in previous reports. Streaming recorded triple-digit increases in year-over-year

August 7, 2019

Report: Record Q1 digital ad revenues in US

US digital advertising revenues reached a landmark high of $28.4 billion (€25.3bn) in the first quarter of 2019. This is the industry’s strongest Q1 on record, according to the latest IAB Internet Advertising Revenue Report figures released by IAB and prepared by PwC US. Digital revenue for Q1 2019 estimates rose 18 per cent over […]

August 7, 2019

Report: Ads on Netflix “strategically pertinent”

Netflix fell short of its quarterly membership target, with subscribers increasing by 2.7 million last week, rather than the five million forecasted – which led to a 11 per cent drop in its market capitalisation. The streaming service also lost subscribers in the US – its core domestic market, down from 60.2 million to 60.1 […]

July 26, 2019

Report: Premium video grows as it becomes more addressable & data-driven

FreeWheel, a Comcast company and advertising management solution, has announced the launch of its Q1 2019 Video Marketplace Report, which shows a rise in targeted and addressable advertising as publishers and marketers increasingly look to efficiently reach audiences. In Europe, there is a focus on data-driven targeting and automation as a growing number of publishers […]

July 23, 2019

Spain: 6% fall in TV advertising

Spain’s TV ad market is experiencing tough times with a sharp decline of 6 per cent in the first half of the year, according to the i2p report from consultancy firm Arce Media. As of the end of June 2019, TV ad revenues amounted to €1.03 billion, down 6 per cent on the same period […]

July 23, 2019From David Del Valle in Madrid