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Advertising

beoutQ runs promos for Premier League

beoutQ, the TV piracy operation that has allegedly stolen legitimate broadcast rights to most high-profile sports over the Middle East, is running on-air promotional ads ahead of the opening games of the English Premier League football season. The promos are full of typical ‘English’ scenes, including marching ceremonial troops, red London buses, groups of exited […]

July 23, 2019By Chris Forrester

Zenith: Brands shying away from Internet advertising

The Internet looks set to lose its lead as the fastest-growing sector of the global advertising market for the first time in two decades, as brands seeking risk-free space to spend their ad budgets turn to traditional media such as cinema and billboards. According to Zenith Media Agency, the global Internet advertising market will surrender […]

July 22, 2019

Survey: ‘Ad spend growth expected’

Over 100 CEOs and senior executives from surveyed egta members – leading TV and radio sales houses across Europe and beyond – expect growth in ad spend for both Total Video and Total Audio in the next three years. An exclusive survey carried out by the Brussels-based trade association sheds light on the continued transformation […]

July 16, 2019

SCN delivers digital ads to UK FTA audience

Sports Channel Network (SCN), the UK based Free to Air OTT channel, has become the first sport channel to deliver digital advertising to a free to air broadcast audience using the Google Ad Manager platform. This follows an agreement signed between Google and VOD 365, the group of OTT channels of which SCN is a […]

July 15, 2019

Report: Advertisers out gun Cricket WC sponsors

Insights from marketing technology company, 4C Insights, reveal that Nissan tops the TV ad rankings for the month leading into the Cricket World Cup, but alcohol brand Thatchers is the only official sponsor to join the car manufacturer in the top ten. Rank Advertiser Ad Minutes 1 Nissan 104 2 Qatar Airways 43 3 bet365 […]

July 11, 2019

Tremor, YuMe CTV ad partnership

Tremor Video, the programmatic video platform, has combined its capabilities with YuMe by RhythmOne, a specialist in Advanced TV solutions. The new integrated company aims to provide advertisers with even more impactful brand storytelling on one of today’s most popular digital platforms. This combined offering now provides brands and agencies with cutting-edge Connected TV (CTV) […]

July 11, 2019

TDG: Ad-supported Netflix tier would be well received

Recent comments from NBCU and Hulu executives have rekindled speculation as to whether Netflix will introduce an ad-based tier. Given the rising costs of programming and growing debt, so goes the argument, it is just a matter of time before the company makes a move. But how many domestic Netflix users would switch to a […]

July 10, 2019

Sky Media rolls out Analytics for addressable TV

Sky Media has commenced rolling out Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements of their TV campaigns for the first time. Sky media said that the Sky Analytics online portal is the first phase on a roadmap to simplify execution and management of Sky’s cross-platform […]

July 4, 2019

Survey: 77% Singaporeans open to AVoD at reduced price

Brightcove, a global provider of cloud services for video, has published its annual OTT TV market study for Asia, The 2019 Asia OTT Research Report, conducted with research partner YouGov, a global public opinion and data company. The study polled 9,000 participants across nine countries in Asia, including 1,000 consumers in Singapore. The survey was […]

July 4, 2019

Google official supporter of Tokyo 2020

The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has welcomed Google as a Tokyo 2020 Official Supporter, the third domestic tier of the Tokyo 2020 Sponsorship Programme. The company will be a Partner in the category ‘Internet-based information and navigation services (including: Web/App or internet search engine systems and services, Internet-based navigation and mapping […]

July 1, 2019