Comscore, a partner for planning, transacting, and evaluating media across platforms, has joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines. With this solution, media buyers can now reach key users, better manage frequency and deliver more relevant […]
Discovery is partnering with 605, a next- generation television measurement firm, to take full-funnel attribution to census scale . The companies will leverage data aggregated from multiple MVPD and ACR viewership sources totaling nearly 40 million US households, which they claim is the largest ever utilised for a TV attribution study. Both 605 and Discovery […]
Imagine Communications, a provider of open, end-to-end ad tech solutions, has announced that core OTT monetisation functionality from its Targeted Delivery portfolio is now available as OTT Monetization Service, powered by Amazon Web Services,(AWS). Based on proven broadcast and multiscreen distribution offerings that have been deployed globally, the cloud-based, cross-platform managed service features proven functionality […]
Tremor Video is bringing its video advertising platform to webOS smart TVs from LG Electronics. Tremor Video provides entertainment advertisers and apps with highly visible placements that are native to the smart TV experience across millions of connected TV devices – helping them to stand out with content discoverability in the battle for share of […]
Globecast is continuing to expand its TV Everywhere OTT video platform via the integration of additional server-side dynamic ad insertion (SSDAI) capabilities, partnering with Switzerland-based Ad Insertion Platform (AIP) in Europe. Frédéric Torasso, Product Manager TV Everywhere OTT Video with Globecast, said: “The growth in viewer numbers for OTT video services can be seen around […]
A study by GlobalWebIndex, a supplier of audience insights to the global marketing industry, has found that 30 per cent of fans already anticipate they will use ITV Hub to catch-up on the games. Conducted among 1,967 UK consumers, the survey shows 44 per cent of UK consumers will be watching Rugby World Cup with […]
Sky is in talks with Channel 4 over including the terrestrai; broadcaster in its AdSmart platform, according to a report from Campaign Live. Any deal could also include the third party channels represented by Channel 4’s sales house, including BT Sport and UKTV. AdSmart enables different, and – more crucially – targeted commercials to be […]
Vodafone Group will be the Official Communication Partner of Porsche Motorsport when the automobile manufacturer enters the 2019/2020 ABB FIA Formula E Championship. Vodafone branding will be visible on the first all-electric racing cars in Porsche’s history, as well as the drivers’ uniforms, when the team makes its debut in November 2019. Vodafone’s new five-year […]
RTL Group has announced that the Group’s Executive Committee and Board of Directors have decided a strategic review of its ad-tech businesses. With immediate effect, Mediengruppe RTL Deutschland, as RTL Group’s largest business unit, takes over the responsibility for the Group’s ad-tech businesses in all European markets (except the UK), bundled under the brand Smartclip. […]
YouTube set to end targeted ads on videos that are primarily watched by children, according to reports. The decision comes on the back of a case by the US Federal Trade Commission (FTC) which has fined YouTube owner Google for violating child privacy laws. According to the Washington Post, FTC said Google collected data from […]