UKTV has announced that it has invested in the online care marketplace, Elder, using its multi-million pound investment fund, UKTV Ventures. Elder was created to connect older people and their families with independent carers across the UK to enable personalised one-to-one care at home. Elder’s proprietary technology uses hundreds of different data points including conditions, […]
By applying Nielsen’s Brand Impact methodology – online research Community, Teads, the global media platform, in partnership with CNN Brazil, has released data from an original qualitative study on the relationship between digital advertising and editorial content. The research reveals behaviours by gender, age group, consumption, and interaction with ads. “The findings of the study […]
UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back to the second quarter of 2021, according to the latest IPA Bellwether Report. A sustained upturn in marketing spend comes amid an improving economic backdrop for the UK economy, with an impending emergence from recession […]
As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined by disruption, uncertainty and experimentation. According to WARC data, only a small fraction of marketers (2 per cent) are using the following measurement techniques in combination – marketing mix modelling (MMM), experiments, attribution – to assess […]
PubMatic, an independent technology company delivering a digital advertising supply chain, has announced a partnership with Virgin Media to enable advertisers to reach UK audiences at scale through ad-funded TV content. With 15 FAST channels currently available, and more to launch later this year, Virgin Media is set to further expand its video offering throughout […]
Yahoo has announced a partnership with AdImpact, the ad intelligence SaaS company. This partnership aims to offer better targeting and differentiated political viewership audiences for activation across local and national campaigns in the US this election year. With competitive races up and down the ballot, political campaigns across federal, statewide, and local elections need efficient […]
A study from research firm Parks Associates, The Viewer Journey: Navigating Streaming Options, reveals US Internet households now consume 43.5 hours of video per week on average across all viewing devices, an increase of more than six hours from 37.2 hours in 2020. Additionally, 61 per cent of households watch paid streaming services on a […]
NBCUniversal has launched personalised broadcast experiences through its NextGen TV (ATSC 3.0) over-the-air channels on NBC- and Telemundo-owned stations in four US markets. The new product represents a significant milestone in realising NextGen TV’s potential by introducing personalisation, hyper-localisation and enhanced content capabilities to broadcast television to improve the viewer experience and enable advanced engagement, […]
Yahoo Advertising has announced that Yahoo Identity Solutions will launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal and FreeWheel. With Yahoo Identity Solutions services including Yahoo ConnectID and Next-Gen Solutions, Yahoo DSP advertisers can continue to target and measure the performance of their campaigns across CTV environments in the identity-constrained world, for both […]
Integral Ad Science (Nasdaq: IAS), the media measurement and optimisation platform, has announced the expansion of its brand safety and suitability product to now include the Global Alliance for Responsible Media (GARM) category of misinformation across Facebook and Instagram Feed and Reels. Facebook and Instagram already prohibit ads from running alongside content that’s been labelled […]