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HK: Infringing list cuts piracy website traffic by 14%

The pilot run of the Infringing Website List (IWL) Scheme established by the Hong Kong Creative Industries Association (HKCIA) has resulted in the removal of advertisements on infringing websites by…

RTL completes SpotX acquisition

RTL Group has closed the transaction to take full ownership of SpotX and acquire the remaining 36.4 per cent shareholding, as announced at the presentation of RTL Group’s half-year results…

SpotX for Walmart’s Vudu

Video ad serving platform SpotX has announced an exclusive agreement to power the programmatic monetisation of Vudu’s Movies On Us advertising-supported content catalogue. Vudu is Walmart’s subscription-free, premium digital movie…

FreeWheel: Ad views in premium video increases

FreeWheel, the video advertising management solution, has released its Q2 2017 Video Monetisation Report (VMR), revealing that the growth of premium video is continuing apace across all devices and platforms,…

Intertrust, Bitmovin secure media player partnership

Computing products and services specialist Intertrust Technologies Corporation and video infrastructure provider Bitmovin have agreed a strategic partnership centred around Intertrust’s ExpressPlay media monetisation and content protection platforms. Together, Intertrust’s…

RTL: “Global linear TV consumption stable”

European media network, RTL, has launched its latest annual Total Video Key Facts – a television yearbook and interactive database reference on global TV trends. The main findings:…

YouGov: “TV advertising healthy despite SVoD”

YouGov: “TV advertising healthy despite SVoD”

Traditional television and TV advertising is still alive and kicking – even among those that exclusively use SVoD services such as Amazon and Netflix, research from YouGov suggests. The Broadcast…

GroupM launches Finecast addressable ad unit

GroupM, the media investment arm of multinational advertising and public relations company WPP, has launched Finecast, a company aiming to deliver digital-like precision and accountability to advertising on television. With TV…

Ad fraud to cost advertisers $19bn in 2018

A report from Juniper Research has found that advertisers will lose an estimated $19 billion (€16.12bn) to fraudulent activities next year, equivalent to $51 million per day. This figure, representing…

PwC: Significant shifts in Africa’s E&M industry

Significant shifts are underway in how Africa’s Entertainment and media (E&M) companies compete and generate value, as the quality of the experience they deliver to consumers becomes their primary basis…