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Discovery promo partnership for Samsung

Discovery Communications has brought to life a partnership between Bear Grylls, the TV adventurer, and Samsung to promote the new Samsung Gear S3. Bear, famous for adrenaline-fueled television shows, including…

Analyst: China, India power APAC ad revenue growth

Findings from analyst firm Media Partners Asia’s (MPA) latest edition of Asia Pacific Advertising Trends indicate that net advertising revenues in Asia Pacific, measured after discounts across 14 markets, grew…

59% US pay-TV subs push back when ads use personal data

Parks Associates has released digital media research at the TV Connect Show in London showing that 59 per cent of pay-TV subscribers in US broadband households are bothered by the…

Online ad expenditure to exceed TV this year

Global internet advertising expenditure will grow 13 per cent to reach $205 billion (€189bn) in 2017, according to Zenith’s Advertising Expenditure Forecasts. Internet advertising will attract 36.9 per cent of…

eMarketer: “Snapchat could be bigger than Twitter”

Snapchat could become more popular with advertisers than Twitter, Yahoo and AOL within three years. eMarketer forecasts that the messaging app will bring in revenues in excess of $3 billion…

Flashtalking next-gen dynamic video offering

Flashtalking, a global independent platform for ad delivery and data analytics, has announced its enhanced dynamic video offering, augmenting the cross-screen creative tool kit for advertisers. The next generation solution…

Deloitte: US uses social media for TV discovery

Deloitte: US uses social media for TV discovery

American consumers’ status as a binge watching, streaming, multitasking nation enters 2017 with strong momentum according to Deloitte’s 11th Digital Democracy Survey. With 84 per cent of Americans on social…

C4: Broadcaster VoD ads cheaper than YouTube

C4: Broadcaster VoD ads cheaper than YouTube

Research commissioned by Channel 4 has found that the effective cost per thousand views for advertisers on broadcasters’ VoD platforms is far cheaper than the equivalent cost on YouTube or…

Suspension of big brand ads on YouTube spreads to US

US companies are now suspending digital advertising on Google’s YouTube, over concerns that its ads may have appeared on channels that broadcast offensive videos, joining European counterparts. Wireless carriers Verizon…

Online video ad views up 24% in 2016

FreeWheel, the premium video ad management company, has published its latest Video Monetisation Report, revealing that 2016 was a pivotal year for premium video consumption. Findings from the report include: Total…