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Fox, Turner, Viacom launch open platform

Fox Networks Group, Turner, and Viacom have unveiled OpenAP, an Advanced Audience Platform for TV. Founded by a consortium of television publishers and operated by a leading, neutral third-party auditor,…

4Sales releases 360° TV VoD ads

4Sales – the ad sales arm of UK commercial broadcaster Channel 4 – has revealed the first ever 360° interactive VoD ad format that will allow viewers of its All…

Sizmek partners with BrightLine

Sizmek, the open ad management company for multiscreen ad experiences, and BrightLine, a specialist in advanced TV advertising, have partnered to help brands deliver engaging and interactive video experiences across…

TV 94% of UK video advertising

Fresh analysis by Thinkbox – the marketing body for commercial TV in the UK – of 2016 video consumption in the UK shows how total video viewing – and viewing…

64% drop in pirate site advertising

A UK police operation that disrupts illegal websites providing access to films, TV, books, music and games has seen major success. The City of London Police’s Intellectual Property Crime Unit…

Nielsen: Millennials are a distracted audience

Nielsen: Millennials are a distracted audience

Millennials – now the largest generational group in the US – have grown alongside advancements in technology and media platforms, placing them in intriguing territory with regard to media habits,…

ITV ad revenues down 3%, online up 23%

ITV, the UK commercial broadcaster, has reported a 14 per cent fall in annual pre-tax profits to £553 million (€649.1m) as advertising revenues declined by 3 per cent. ITV said…

Italy: TV ad market worth €3.8bn in 2016

Italy: TV ad market worth €3.8bn in 2016

The TV advertising market in Italy in 2016 was worth €3.8 billion, a 5.4 per cent growth on 2015, according to figures from Nielsen. In December only, the total TV…

Brightline personalised TV ads with Nielsen

BrightLine, a specialist in advanced TV advertising, has selected the Nielsen Data Management Platform (DMP), a core Nielsen Marketing Cloud application, to enable marketers to deliver personalised TV advertisements to…

STV Player targetable ad insertion on Amazon Fire TV

STV Player has announced it is the first UK broadcaster globally to provide fully targetable Dynamic Ad Insertion (DAI) in live streaming on Amazon Fire TV. The service is powered…