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Frontier extends TiVo deal

Frontier extends TiVo deal

TiVo has announced that Frontier Communications, a US service provider, has signed a multi-year product licence agreement and renewal of its entertainment discovery intellectual property licence agreement. This deal names…

Rubicon selected by BT

Rubicon Project has been selected by the digital advertising team at BT to extend its digital advertising proposition to thousands of potential advertisers via Rubicon Project’s exchange. BT Digital Advertising…

Australia abolishes broadcasting licence fees

Australia’s Government has announced a comprehensive package of reforms that it suggests will improve the sustainability of Australia’s free-to-air broadcasting sector, support the creation of high quality Australian content and…

Survey: Gen Z happy with OTT ads

Tremor Video, a provider of software for video ad effectiveness, has released a proprietary study in conjunction with Hulu, regarding Gen Z’s ad receptivity on connected TV (CTV) and OTT…

AppNexus expands into Connected TV

AppNexus, the independent advertising technology company, has announced new capabilities to help advertisers and publishers reach and monetise their audiences on connected TV. To continue to reach consumers as they…

Facebook closes the gap on TV advertising

Research released by Ampere Analysis reveals that Facebook is closing the gap on TV advertising. The average revenue per user (ARPU) generated by Facebook advertising has grown six-fold in North…

Videology: “6x increase in Connected TV ad campaigns in 2 years”

Videology: “6x increase in Connected TV ad campaigns in 2 years”

Videology, a software provider for converged TV and video advertising, has released its Q1 2017 U.S. TV & Video At-A-Glance report. According to the report, Videology has seen a 6x…

RTL AdConnect: New ad sales house for ‘Total Video’

Following a comprehensive strategic review, IP Network will be transformed into a single point of contact for advertisers wishing to communicate outside their home territory and are keen to benefit…

AOL: “Shorter videos = bigger audiences”

The results from a AOL’s latest global research study reveal the consumer behaviours and industry trends driving the evolution of digital video, and point the way for advertisers and publishers…

Report: Mobile operators must embrace ad market

Mobile operators should be doing more to leverage subscriber data in mobile advertising, particularly in the face of stalling service revenue. A Strategy Analytics report concludes that the majority of…