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CSA allows TF1 ad breaks in news

CSA allows TF1 ad breaks in news

French TV regulator CSA has authorised commercial channel TF1 to air a commercial break in news programmes that exceed 30 minutes, within a limit of 12 minutes per hour. In…

ASA bans Sky broadband ad as Virgin complain

Sky has had a broadband TV commercial banned by the Advertising Standards Authority (ASA) following a complaint from Virgin Media. The commercial featured the cast from animated movie The Secret…

Forecast: US TV primetime ad revenue up 6%

The negotiations for US TV’s primetime upfront for the 2017-18 season are nearly complete and Media Dynamics estimates that total ad revenue for the broadcast TV networks and cable channels…

Tru Optik, Lotame ad partnership

Tru Optik, the audience measurement and data management platform compatible with Connected TVs, has announced a global partnership with Lotame, the independent data management platform (DMP) and data exchange. Through…

TVPlayer selects SpotX ad platform

SpotX, the video ad serving platform, has been appointed as the ad serving infrastructure for TVPlayer across all its inventory, including connected TV, desktop and smartphones.  Advertisers and their agencies…

Sky Deutschland chooses Yospace for Sky Go

Sky Deutschland chooses Yospace for Sky Go

Sky Deutschland has chosen Yospace’s dynamic ad insertion platform to monetise live channels on its TV Everywhere service Sky Go. The system allows addressable advertising to be served across Sky…

Altice confirms Media Capital acquisition

Altice confirms Media Capital acquisition

Having confirmed on June 26th that it was in discussions regarding such a move, multinational cable, fibre, telecommunications, content and media company Altice has entered into a definitive agreement with…

Kantar Media adds programmatic ad insights

Media intelligence specialist Kantar Media is expanding its cross-platform ad intelligence capabilities with the availability of programmatic advertising data. This initiative is part of Kantar Media’s continued innovations in digital…

Report: APAC online video market $46bn by 2022

Online video consumption and broadband distribution continues to grow rapidly across Asia Pacific with content monetisation models steadily evolving, according to a new report, Asia Pacific Online Video & Broadband…

eMarketer: “Addressable TV a seller’s market”

Targeted, or addressable, TV ad spending in the US is growing quickly, but will remain a small portion of total TV spend for the foreseeable future. According to eMarketer’s latest…