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SpotX launches Audience Lock feature

Video ad serving platform SpotX has introduced Audience Lock, a new solution that provides a secure environment to conduct data-driven transactions and allows buyers and sellers to maintain complete control…

Group IMD partners with 4C

4C Insights, a data science and media technology company, has partnered with global advertising workflow and delivery company, Group IMD, to enable advertisers around the world to instantly track and…

Americans “uncomfortable” with Smart TV data collection

A survey from Videa reveals that just 39 per cent of US consumers say they are somewhat, mostly, or completely comfortable with advertisers collecting Smart TV data, while 48 per…

Majors establish European Broadcaster Exchange

Germany’s ProSiebenSat.1, TF1 Group (France) and Mediaset (Italy and Spain), are establishing in equal shares the European Broadcaster Exchange (EBX) to address the demand for brand-safe environments and high-quality pan-European…

Reuters: Fake news can damage brands

Reuters, the international multimedia news provider, has announced the findings of the Tomorrow’s News 2017 survey, which show that – in the year the media became the headline – while…

Vivendi takes 60% of Havas

Vivendi takes 60% of Havas

Vivendi has entered into the purchase agreement with the Bolloré Group regarding the approximately 60 per cent majority stake Bolloré Group holds in Havas at a price of €9.25 per…

Study: Vertical video is on the up

YuMe, a partner for video advertising leadership and innovation, has released areport and that reveals growing consumer awareness and preference for vertical video as both a content and advertising format.…

Simulmedia VAMOS SaaS

Simulmedia has begun to license a standalone version of its patented Video Advertising Marketing Operating System (VAMOS), a predictive planning, analytics and execution platform for TV. VAMOS will now be…

CLICKON predicts future of TV Champions League

CLICKON predicts future of TV Champions League

With the Champion’s League final taking place on June 3rd, CLICKON, a digital publisher and video content studio for generation Y’s sports fans, has predicted what the Champion’s League coverage…

Kantar, Samba TV ad measurement solution

Kantar Millward Brown has partnered with Samba TV in the US to launch a single-source measurement solution for television advertising effectiveness. The partnership combines Samba’s TV dataset with Kantar Millward…