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Vivendi takes 60% of Havas

Vivendi takes 60% of Havas

Vivendi has entered into the purchase agreement with the Bolloré Group regarding the approximately 60 per cent majority stake Bolloré Group holds in Havas at a price of €9.25 per…

Study: Vertical video is on the up

YuMe, a partner for video advertising leadership and innovation, has released areport and that reveals growing consumer awareness and preference for vertical video as both a content and advertising format.…

Simulmedia VAMOS SaaS

Simulmedia has begun to license a standalone version of its patented Video Advertising Marketing Operating System (VAMOS), a predictive planning, analytics and execution platform for TV. VAMOS will now be…

CLICKON predicts future of TV Champions League

CLICKON predicts future of TV Champions League

With the Champion’s League final taking place on June 3rd, CLICKON, a digital publisher and video content studio for generation Y’s sports fans, has predicted what the Champion’s League coverage…

Kantar, Samba TV ad measurement solution

Kantar Millward Brown has partnered with Samba TV in the US to launch a single-source measurement solution for television advertising effectiveness. The partnership combines Samba’s TV dataset with Kantar Millward…

EC conditional approval for Vivendi Telecom Italia deal

EC conditional approval for Vivendi Telecom Italia deal

The European Commission has approved the acquisition of de facto control over Telecom Italia by Vivendi. The decision is conditional on the divestment of Telecom Italia’s stake in Persidera. Telecom…

Viacom, Altice USA ad and content distribution partnership

Viacom and multi-play operator Altice USA have agreed a multi-year partnership that includes advanced advertising and content distribution agreements. The pair will create what they describe as an “unprecedented, industry-leading…

South Africa: DStv hit with price fixing fine

South Africa: DStv hit with price fixing fine

Naspers’ pay-TV operation DStv’s ad sales unit DStv Media Sales has admitted to price fixing and the fixing of trading conditions in contravention of South Africa’s Competition Act. The matter…

Samba TV partners With SpotX

Samba TV, a provider of real-time audience based advertising and insights, and video ad serving platform SpotX, have partnered to power custom audience targeting and segmentation for video ads across…

Survey: Gen Z wants branded content, social first

In March of this year, Fullscreen partnered with Leflein Associates to field a quantitative national online survey and ethnographic interviews (in the greater NYC area) with Gen Z and millennial…