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Italy: TV ad market worth €3.8bn in 2016

Italy: TV ad market worth €3.8bn in 2016

The TV advertising market in Italy in 2016 was worth €3.8 billion, a 5.4 per cent growth on 2015, according to figures from Nielsen. In December only, the total TV…

Brightline personalised TV ads with Nielsen

BrightLine, a specialist in advanced TV advertising, has selected the Nielsen Data Management Platform (DMP), a core Nielsen Marketing Cloud application, to enable marketers to deliver personalised TV advertisements to…

STV Player targetable ad insertion on Amazon Fire TV

STV Player has announced it is the first UK broadcaster globally to provide fully targetable Dynamic Ad Insertion (DAI) in live streaming on Amazon Fire TV. The service is powered…

Broadcasters warn against EC Directive changes

A grouping of Europe’s commercial broadcasters has warned that proposed changes to the AVMS Directive are a step backwards that risks damaging growth, audience choice and investment in European content,…

Millennials want improved mobile streaming experience

Millennials want improved mobile streaming experience

CSG Systems International, a specialist in launching and monetising digital services, has announced results of its market survey, The Future of the Digital Experience: Mobile Edition. This survey evaluated the…

UK ad spend £5.28bn

TV ad revenue in the UK totalled £5.28 billion (€6.21bn) in 2016, up 0.2 per cent on 2015, according to full year revenue figures provided to Thinkbox – the marketing…

Spain’s TV duopoly remains strong

Spain’s TV duopoly remains strong

The FTA TV duopoly of Mediaset and Atresmedia remains strong in Spain, with the groups controlling a combined 85.4 per cent of the TV ad share. The latest figures from…

Hundreds of Indian TV channels breach ad-rules

India’s Telecom Regulatory Authority (TRAI) has reported that hundreds of channels are transmitting advertising breaks that exceed TRAI’s rules. TRAI has various limits in place for ad-breaks and found that…

Oscars second only to Super Bowl for ad revenue

Oscars second only to Super Bowl for ad revenue

As ABC and marketers prepare for the 89th Academy Awards ceremony on February 26th, the awards show continues to dominate its rivals the Grammy’s and Golden Globes, pulling in $115…

YouTube to axe long, unskippable ads

YouTube to axe long, unskippable ads

YouTube is to set scrap “unskippable” 30-second advertisements on its video service. The Google-owned site has confirmed plans to instead focus on “formats that work well for both users and…