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YouTube survives ad controversy

YouTube survives ad controversy

Google parent Alphabet posted a 29 per cent rise in quarterly profit, driven by a surge in advertising on mobiles and its popular YouTube video service. Alphabet’s net income rose…

Viewers pay more attention to Connected TV ads

Viewers pay more attention to Connected TV ads

YuMe, a provider of digital video brand advertising., has released a report measuring ad attention by comparing the actual time a viewer’s eyes were tracked watching an ad against the total…

Just Eat £10m a year to sponsor X Factor

Just Eat, the online takeaway food service, has agreed a £10 million-a-year deal (€11.9m) to be the new sponsor of The X Factor and intends to launch a nationwide “Chef…

Digital formats drive record quarter for UK ads

UK advertising expenditure grew 3.7 per cent to reach £21.4 billion (€25.2bn) in 2016, the seventh consecutive year of market growth, according to the Advertising Association/WARC Expenditure Report. Growth in UK…

Channel 4 audio-personalised TV ads first

Channel 4 audio-personalised TV ads first

UK commercial public service broadcaster Channel 4 has unveiled an interactive VoD format that enables advertisers to incorporate the individual names of viewers of its All 4 catch-up service into…

Report: How advertisers are using Addressable TV

Report: How advertisers are using Addressable TV

Addressable TV advertising has doubled in the past year, according to various industry sources, thanks in large part to an influx of advertisers that are placing targeted ads for brand…

Keepixo, Yospace teaming up

Keepixo, a provider of software-based head-end solutions for IPTV and OTT, and Yospace, a provider of Dynamic Ad Insertion solutions, have announced their systems have been pre-integrated to offer a…

Kantar: Ad industry at risk without measurement standards

Research released by Kantar Media warns that, if the advertising industry doesn’t find a way to measure performance accurately and consistently, Proctor & Gamble’s threat to pull spend from digital…

Nielsen, Google team for ad impression measurement

Global performance management company Nielsen has been named to Google’s Marketing Mix Model Partner programme. As a preferred partner, this programme enables Nielsen to collect Google advertising impression and spend…

O’Reilly out at Fox

21st Century Fox has confirmed that Bill O’Reilly, star anchor of its Fox News Channel, will not be returning to the network after the conclusion of a pre-planned holiday. In a…