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eMarketer: “Addressable TV a seller’s market”

Targeted, or addressable, TV ad spending in the US is growing quickly, but will remain a small portion of total TV spend for the foreseeable future. According to eMarketer’s latest…

SpotX to monetise STV Player

Video ad-serving platform SpotX has been chosen by Scotland’s leading digital media brand STV to help manage programmatic video monetisation for the STV Player. Advertisers and their agencies are now…

YuMe, Mediaocean partnership

YuMe, a partner for video advertising, and Mediaocean, a software provider for the advertising world, have announced a partnership designed to extend the reach of TV media buying by providing…

Italian broadcasting market worth €9.7bn

The Italian broadcasting market (TV and radio) was worth €9.7 billion in 2015, representing a 0.8 per cent growth on the previous year. According to data released by the industry…

SpotX forms Advanced Solutions Group consulting arm

SpotX forms Advanced Solutions Group consulting arm

Video ad serving platform SpotX has announced the formation of the Advanced Solutions Group, a global consulting arm focused on guiding advertisers’ and media owners’ video advertising strategies, particularly in…

BT Sport extends relationship with Yospace

BT Sport extends relationship with Yospace

BT Sport has agreed a multi-year extension to its relationship with Dynamic Ad Insertion technology provider, Yospace. The announcement follows a successful 12-month period during which time Yospace enabled advert…

Study: TV sponsorships deliver for brands

Study: TV sponsorships deliver for brands

People love their favourite TV shows and brands that sponsor them can share in that love and borrow from it. That is the central finding from research by YouGov and…

YouTube refunds advertisers $3 after terror scandal

YouTube refunds advertisers $3 after terror scandal

YouTube has refunded advertisers that removed their content from the video-sharing portal after it was revealed that some ads appeared alongside extremist and terrorist content. A number of advertisers, including…

Meetrics, SpotX partner for video audience verification

Meetrics, SpotX partner for video audience verification

Ad verification vendor Meetrics and video ad serving platform SpotX have joined forces to provide additional inventory verification and audience behaviour data for video advertisers in Europe and around the…

Biggest barriers to VR take-up are apps and accessories

Biggest barriers to VR take-up are apps and accessories

Consumers say the need for additional software, apps and hardware is the greatest barrier preventing them from experiencing virtual reality (VR) and augmented reality (AR) digital advertisements, according to research…