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GroupM launches Finecast addressable ad unit

GroupM, the media investment arm of multinational advertising and public relations company WPP, has launched Finecast, a company aiming to deliver digital-like precision and accountability to advertising on television. With TV…

Ad fraud to cost advertisers $19bn in 2018

A report from Juniper Research has found that advertisers will lose an estimated $19 billion (€16.12bn) to fraudulent activities next year, equivalent to $51 million per day. This figure, representing…

PwC: Significant shifts in Africa’s E&M industry

Significant shifts are underway in how Africa’s Entertainment and media (E&M) companies compete and generate value, as the quality of the experience they deliver to consumers becomes their primary basis…

Italy: Media & Entertainment to exceed €38bn in 2021

The Media & Entertainment industry in Italy will be worth €38.1 billion in 2021, up from €31.5 billion in 2016, accounting for a CAGR of 3.9 per cent. According to…

UK advertisers devoting more budget to digital channels

UK advertisers devoting more budget to digital channels

Advertisers in the UK are devoting more of their media budgets to digital channels, according to eMarketer’s latest estimates of UK ad spending share by media. Nearly half (49.6 per…

Gracenote teams with Connekt and Ensequence

Gracenote, a Nielsen company, has agreed deals with two leading interactive TV advertising providers, Connekt and Ensequence, to use Gracenote’s Video Automatic Content Recognition (ACR) technology to bring new interactive…

YuMe launches cross-platform Connected TV SDK

YuMe launches cross-platform Connected TV SDK

YuMe, a partner for video advertising, has unveiled the YuMe Connected TV SDK, designed to help publishers and advertisers engage audiences with TV-like, full screen ad experiences on connected devices.…

Google, Facebook dominate UK digital ad spend

Google, Facebook dominate UK digital ad spend

Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast. The two tech companies combined will account for more than…

SpotX: £220m of connected TV advertising in UK in 2020

SpotX, the video ad serving platform, has conducted research into the connected TV advertising ecosystem in Europe.  Conducted by research and strategy consulting firm MTM, and compiled from interviews and…

Videology partners with YoSpace

Videology partners with YoSpace

Videology, a software provider for converged TV and video adverting, has announced a technology partnership with Yospace, a provider of Dynamic Ad Insertion solutions to broadcasters. The two companies will…