Advanced Television

Advertising

Marshmallow car insurance partners with Sky Media

Sky Media has announced a partnership with car insurance provider, Marshmallow, specifically designed for people who have moved to the UK. The collaboration, which was planned and bought by Miroma Group’s Wake the Bear, will see Marshmallow sponsor Utsav Plus, GEO TV ARY Digital TV channels. Marking its TV sponsorship debut, Marshmallow’s campaign aims to […]

March 4, 2024

Study: Addressable TV ads play key role in media mix

Go Addressable and the Coalition for Innovative Media Measurement have unveiled the results of a joint industry study on addressable television advertising usage and trends. One of the report’s key findings was this: Leveraging a portion of ad dollars for addressable TV advertising, in addition to linear TV, in the majority of cases, results in […]

March 1, 2024

FreeWheel introduces programmatic ad buying

FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad buying. FreeWheel’s Allocation Module provides publishers with a holistic view of spending against upfront commitments, and offers demand side platforms a better way to […]

March 1, 2024

Comcast Advertising launches Signal Authentication Service

Comcast Advertising, the advertising division of Comcast Cable, has announced the launch of its new Signal Authentication Service, which aims to provide measurement companies and platforms with a reliable identity signal that can be used across multiple privacy-forward use cases – namely impression householding for accurate reach and frequency measurement, cross-device frequency optimisation and attribution […]

March 1, 2024

Research: Kids watching 106min of YouTube daily

Precise TV, the contextual video company, and Giraffe Insights, a kids and family research agency, have released their latest Precise Advertiser Report: Kids (PARK). The report unpacks the media consumption habits and purchase decisions of parents and kids aged two to 12 years old, aka Generation Alpha. The latest bi-annual PARK report confirms YouTube remains […]

February 29, 2024

Survey: AI ad disclosure increases consumer trust

Yahoo, in collaboration with Publicis Media, has released Trust Through Transparency: The Future of AI and Advertising, a new study exploring consumer and advertiser perspectives, acceptance, usage and trust of artificial intelligence in the advertising industry. Polling over 1,200 US consumers and more than 350 US advertisers, the survey revealed a disparity in AI sentiment between […]

February 29, 2024

tvScientific raises $9.4m in convertible note funding

tvScientific, the performance advertising platform for connected TV (CTV), has announced that the company had raised $9.4 million (€8.6m) in a convertible note funding round that included new investors S4S Ventures, BDMI, and Progress Ventures joining investors including NBCU/Comcast, Norwest Capital Partners, Aperiam Ventures and Hearst Ventures. With tvScientific, advertisers can buy and execute performance […]

February 29, 2024

Locality, WBD ad partnership

Locality, the local video solutions provider, jhas announced a strategic local video advertising partnership with Warner Bros Discovery (WBD). Locality will have access to WBD’s’s portfolio of brands and platforms through 2024, including TNT Sports, CNN, Max and discovery+. This strategic alliance offers WBD the opportunity to diversify its advertiser base and generate additional revenue […]

February 29, 2024

FreeWheel partners with Direct Digital Holdings

Direct Digital Holdings, an advertising and marketing technology platform operating through its companies Colossus Media, Huddled Masses and Orange 142, has announced a partnership with FreeWheel, the technology platform for the television advertising industry. The agreement builds on Direct Digital Holdings’ buy- and sell-side relationship with Beeswax, FreeWheel’s programmatic buying platform.This deal will allow the […]

February 28, 2024

Live ramp, Microsoft expand collaboration

LiveRamp has joined forces with Microsoft Advertising to deepen omnichannel measurement using privacy-enhanced data collaboration to safely connect data sets across media platforms, including premium channels and exclusive CTV inventory. Clean room technology via LiveRamp’s Data Collaboration Platform powered by Habu unlocks previously inaccessible data sets across TV, CTV, social media, digital, retail and programmatic […]

February 28, 2024