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Tremor sells buyer platform to Taptica for $50m

In a move that sees it focus the business as pure-play sell side software platform, video monetisation software company Tremor Video has agreed to sell its buyer platform to Taptica…

TVPlayer selects SpotX ad platform

SpotX, the video ad serving platform, has been appointed as the ad serving infrastructure for TVPlayer across all its inventory, including connected TV, desktop and smartphones.  Advertisers and their agencies…

Sky Deutschland chooses Yospace for Sky Go

Sky Deutschland chooses Yospace for Sky Go

Sky Deutschland has chosen Yospace’s dynamic ad insertion platform to monetise live channels on its TV Everywhere service Sky Go. The system allows addressable advertising to be served across Sky…

eMarketer: “Addressable TV a seller’s market”

Targeted, or addressable, TV ad spending in the US is growing quickly, but will remain a small portion of total TV spend for the foreseeable future. According to eMarketer’s latest…

SpotX to monetise STV Player

Video ad-serving platform SpotX has been chosen by Scotland’s leading digital media brand STV to help manage programmatic video monetisation for the STV Player. Advertisers and their agencies are now…

SpotX forms Advanced Solutions Group consulting arm

SpotX forms Advanced Solutions Group consulting arm

Video ad serving platform SpotX has announced the formation of the Advanced Solutions Group, a global consulting arm focused on guiding advertisers’ and media owners’ video advertising strategies, particularly in…

BT Sport extends relationship with Yospace

BT Sport extends relationship with Yospace

BT Sport has agreed a multi-year extension to its relationship with Dynamic Ad Insertion technology provider, Yospace. The announcement follows a successful 12-month period during which time Yospace enabled advert…

Research: OTT, non-linear transforming European pay-TV  

Research from the Pay-TV Innovation Forum 2017 – a global research programme for senior pay-TV executives that examines the state of pay-TV innovations and strategies that will drive the next…

EBU calls for measurement privacy safeguards

As the European Parliament examines the future ePrivacy Regulation, the EBU has expressed its concern at draft provisions that would hamper European media organisations’ capacity to innovate and improve their…

Adobe unveils personalised advertising solution

According to digital experience specialist Adobe, we have entered an unprecedented era of television, with more available on more devices than ever before. Traditional TV, over-the-top (OTT), video on demand…

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