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Australia: Connected TV 35% of broadcaster online video

IAB Australia’s Video Council – the trade association for online advertising in Australia – has released the country’s first white paper on Connected TV (CTV) which reveals that CTV now…

SpotX fully acquired by RTL Group

Video ad serving platform SpotX has confirmed that the RTL Group will acquire all remaining shares in the company, bringing its total ownership to 100 per cent. According to SpotX,…

Tru Optik and Neustar partner

Tru Optik, the OTT audience measurement and data management platform, has announced a partnership with Neustar , a neutral provider of real-time information services. Through this partnership, the Neustar AdAdvisor…

Tremor sells buyer platform to Taptica for $50m

In a move that sees it focus the business as pure-play sell side software platform, video monetisation software company Tremor Video has agreed to sell its buyer platform to Taptica…

TVPlayer selects SpotX ad platform

SpotX, the video ad serving platform, has been appointed as the ad serving infrastructure for TVPlayer across all its inventory, including connected TV, desktop and smartphones.  Advertisers and their agencies…

Sky Deutschland chooses Yospace for Sky Go

Sky Deutschland chooses Yospace for Sky Go

Sky Deutschland has chosen Yospace’s dynamic ad insertion platform to monetise live channels on its TV Everywhere service Sky Go. The system allows addressable advertising to be served across Sky…

eMarketer: “Addressable TV a seller’s market”

Targeted, or addressable, TV ad spending in the US is growing quickly, but will remain a small portion of total TV spend for the foreseeable future. According to eMarketer’s latest…

SpotX to monetise STV Player

Video ad-serving platform SpotX has been chosen by Scotland’s leading digital media brand STV to help manage programmatic video monetisation for the STV Player. Advertisers and their agencies are now…

SpotX forms Advanced Solutions Group consulting arm

SpotX forms Advanced Solutions Group consulting arm

Video ad serving platform SpotX has announced the formation of the Advanced Solutions Group, a global consulting arm focused on guiding advertisers’ and media owners’ video advertising strategies, particularly in…

BT Sport extends relationship with Yospace

BT Sport extends relationship with Yospace

BT Sport has agreed a multi-year extension to its relationship with Dynamic Ad Insertion technology provider, Yospace. The announcement follows a successful 12-month period during which time Yospace enabled advert…

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