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Nielsen, AT&T STB viewing data deal

Global performance management company Nielsen has agreed a multi-year deal with multiplay telco AT&T to include anonymised set-top box data from connected homes subscribed to AT&T’s DirecTV and U-Verse services…

Altice: Live viewing steady; time-shifted, DVR rise

From a nail-biter World Series matchup and breathtaking Summer Olympics Games to some of the highest-rated political debates in history, 2016 provided no shortage of must-watch television. To provide insights…

Emerald leads $35m round in Amagi

Emerald Media, the Pan-Asia company backed by leading global investment firm KKR has acquired a significant minority stake in Amagi Media Labs, a specialist in targeted TV advertising and cloud-based…

AT&T, DISH and WPP to acquire INVIDI

AT&T, DISH Network and WPP have announced plans to acquire INVIDI Technologies, a specialist in providing addressable advertising platforms. INVIDI will continue operating independently under the three companies’ collective ownership,…

Adobe to acquire TubeMogul

Adobe is to acquire brand advertising software specialist TubeMogul for approximately $540 million (€495m) net of debt and cash. Under the terms of the agreement, Adobe will commence a cash…

Scandinavia: First addressable TV advertising

R-Kioski and Sanoma have launched HbbTV addressable TV campaigns with technology solutions from Digita and Icareus. Icareus provided its’ addressable TV HbbTV platform to introduce new and innovative TV advertising…

Roku, comScore partner for video ad measurement

Suggesting that their partnership offers improved cross-media comparability for TV and digital ad campaigns and enhanced monetisation opportunities, streaming platform specialist Roku and cross-platform measurement company comScore have confirmed that…

Spot X: the 360 degree unified ad server

Allen Klosowski, VP mobile & connected devices, tells us about SpotX’s all-round approach to providing content publishers with a clear, comprehensive and user-friendly route to monetization. Direct sale, programmatic and…

Linius: Internet targeting on the TV

CEO Chris Richardson tells us about the Linius solution, offered with partners Digisoft, that allows Internet style advertising targeting on TV. He says operators have the data available, what’s needed is…

Yospace enables dynamic ad insertion for BT Sport

BT Sport has deployed Yospace’s ad solution to monetise live channels across its online platforms. Launching ahead of the 2016 Premier League football season, the Yospace platform enables ad breaks…

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