Widgetized Section

Go to Admin » Appearance » Widgets » and move Gabfire Widget: Social into that MastheadOverlay zone

Home » Archives by category » Broadcast » Advertising » Targetted

Fox, Turner, Viacom launch open platform

Fox Networks Group, Turner, and Viacom have unveiled OpenAP, an Advanced Audience Platform for TV. Founded by a consortium of television publishers and operated by a leading, neutral third-party auditor,…

Brightline personalised TV ads with Nielsen

BrightLine, a specialist in advanced TV advertising, has selected the Nielsen Data Management Platform (DMP), a core Nielsen Marketing Cloud application, to enable marketers to deliver personalised TV advertisements to…

STV Player targetable ad insertion on Amazon Fire TV

STV Player has announced it is the first UK broadcaster globally to provide fully targetable Dynamic Ad Insertion (DAI) in live streaming on Amazon Fire TV. The service is powered…

Kantar Millward Brown, TV Optik partnership

Audience measurement and data management platform Tru Optik, built for OTT TV, is expanding its capabilities through a partnership with global research agency Kantar Millward Brown, which specialises in ad…

Sky AdSmart for Channel 5

Sky AdSmart has added its first public service broadcaster to its ad-targeting portfolio.  Channel 5 becomes the latest Viacom-owned network to join Sky AdSmart, following Comedy Central and MTV. Sky…

Nielsen, AT&T STB viewing data deal

Global performance management company Nielsen has agreed a multi-year deal with multiplay telco AT&T to include anonymised set-top box data from connected homes subscribed to AT&T’s DirecTV and U-Verse services…

Altice: Live viewing steady; time-shifted, DVR rise

From a nail-biter World Series matchup and breathtaking Summer Olympics Games to some of the highest-rated political debates in history, 2016 provided no shortage of must-watch television. To provide insights…

Emerald leads $35m round in Amagi

Emerald Media, the Pan-Asia company backed by leading global investment firm KKR has acquired a significant minority stake in Amagi Media Labs, a specialist in targeted TV advertising and cloud-based…

AT&T, DISH and WPP to acquire INVIDI

AT&T, DISH Network and WPP have announced plans to acquire INVIDI Technologies, a specialist in providing addressable advertising platforms. INVIDI will continue operating independently under the three companies’ collective ownership,…

Adobe to acquire TubeMogul

Adobe is to acquire brand advertising software specialist TubeMogul for approximately $540 million (€495m) net of debt and cash. Under the terms of the agreement, Adobe will commence a cash…

Page 1 of 19123Next ›Last »