Advanced Television

Targetted

Study: Brands benefit from ads across mid-sized CTV channels

A Forrester Consulting study commissioned by sell-side digital advertising platform PubMatic uncovers two significant findings. First, brands are unsatisfied with the limited number of media companies that they currently leverage for buying CTV/OTT inventory. Second, mid-sized CTV/OTT publishers present a major opportunity for brands to get more from CTV/OTT, including access to key audiences and […]

November 8, 2021

Peach acquires Advalidation

Video advertising workflow and delivery specialist Peach is to acquire Advalidation, a SaaS product focused on improving ad experience and compliance. The official announcement follows a move to acquire Advalidation starting earlier this year, completing September 2021. “The acquisition of Advalidation adds a key component in fulfilling Peach’s mission — to help fix how advertising […]

November 8, 2021

Survey: US consumers seek TV Everywhere

A survey of more than 1,000 US adults from marketing solutions company Vericast reveals that consumers want to stream Connected TV (CTV) outside of the home, including during long-distance travel on planes and trains. Vericast conducted the survey to assess consumer behaviour towards CTV. The results indicate opportunities for brands and marketers to better engage […]

November 5, 2021

VideoByte, VideoBridge in CTV ad merger

In a move they say will create a global best-in-class Connected TV (CTV) advertising experience, digital advertising technology providers VideoByte and VideoBridge are merging the two companies The combined company will operate under the VideoByte brand effective immediately and merge full business operations through Q4 2021. “Our organisations share a similar outlook as we look […]

November 5, 2021

Boots partners with Sky’s AdSmart for Xmas campaign

Boots, the British pharmacy chain, has unveiled its 2021 Christmas campaign, starring actor Jenna Coleman (Doctor Who, Queen Victoria) as the character of Joy. Bags of Joy, created by The Pharm – the WPP partnership team dedicated to WBA – aims to reignite the magic of the holiday season. It brings into focus the happiness […]

November 5, 2021By Nik Roseveare

Research: UK CTV viewing nears off-air

Research carried out across the EU5 (UK, France, Germany, Spain and Italy) by omnichannel sell-side advertising platform Magnite reveals that 78 per cent of European audiences watch Connected TV (CTV), making it an essential element of TV planning for advertisers. The report, CTV Is for Everyone: 2021, shows that CTV adoption across households in the […]

October 25, 2021

RTL Group, Amobee form TechAlliance

RTL Group has announced a partnership with Amobee to strengthen their ad-tech businesses in continental Europe. RTL Group and Amobee will establish a jointly owned sales and services company called TechAlliance, which will combine the ad-tech services of Amobee and Smartclip in Europe. The agreement is subject to regulatory approvals and expected to close in […]

October 21, 2021

Survey: 64% find targeted ads invasive

A poll from data intelligence company Morning Consult reveals that 69 per cent of US adults think ads on streaming services are repetitive and 79 per cent are bothered by that experience. And paradoxically, 51 per cent said they’re bothered by irrelevant ads, but 64 per cent said they find targeted ads to be “invasive.” […]

October 20, 2021

Study: Lockdown streaming habits persist

Samsung Ads Europe reveals in its latest report on the Samsung Smart TV landscape, Behind The Screens, that streaming habits, accelerated by the pandemic, have become routine as consumers adjust to post-lockdown life. Samsung Ads Europe, the media and advertising division of Samsung Electronics, leveraged insights from millions of Samsung Smart TV devices across ‘EU5’ […]

October 12, 2021

Survey: Marketers increasing VoD, OTT, CTV ad budgets

FreeWheel, a Comcast company and a provider of video advertising software, has revealed the findings of a survey of UK advertisers and agencies about marketing budgets and priorities for the next 12 months. Commissioned by FreeWheel and conducted by independent research firm CoLab Media, the research aimed to uncover how the challenges created by last […]

October 11, 2021