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Omnicom deals target online ads

Global marketing service group Omnicom has struck what it claims are industry-first partnerships with AOL, Yahoo and Microsoft, to gain direct access to the Internet companies’ consumer data. The deals,…

Research: Yahoo study reveals TV’s future is online

In order to make sense of the new landscape for brands and agencies created by the convergence of TV and Internet, Yahoo recently partnered with Ipsos OTX MediaCT, surveying DSL-connected…

AOL gets goviral

AOL Europe, part of web services giant AOL, has acquired the video distribution network goviral in a $74.1 million deal. In addition, $22.6 million of consideration will be deferred and…

SkyLife, Kudelski in advanced advertising JV

Korean satellite and hybrid services operator SkyLife and digital security and convergent media solutions specialist the Kudelski Group have agreed to form a joint venture to develop Advanced Advertising solutions,…

Starcom, DirecTV to launch addressable TV ads

Starcom MediaVest Group (SMG) and DirecTV, have unveiled an agreement in principle for SMG to assist DirecTV in delivering scaled, household-addressable advertising to customer households with DVRs. The deal, the…

Cogeco trials addressable TV ads

Canada’s Cogeco Cable has entered into agreements with INVIDI Technologies and Channel Zero to trial the INVIDI Advatar addressable targeted advertising system with TV broadcaster CHCH. The Advatar system enables…

SeeSaw Ad Selector

SeeSaw Ad Selector

VOD service SeeSaw has launched Ad Selector in the UK, which enables users to choose the ad they watch before streaming a programme. In what the online TV service from…

Motorola backs BlackArrow ad targeting

BlackArrow, a company that provides advertising products for “new TV” platforms, has raised funding from Motorola through its investment arm, Motorola Ventures. The company says that the investment is an…

Rainbow Media selects BlackArrow

BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, has announced the BlackArrow Advanced Advertising System has been selected by Rainbow Media Holdings for a multiphase trial…

Nielsen’s new online measure

The Nielsen Company is hoping that its new product will help advertisers and media companies measure their investments more accurately. At the opening of Advertising Week in New York, Nielsen…