Home » Archives by category » Broadcast » Advertising » Targetted (Page 19)

Orange: Tablets cannibalise TV and PC usage in Europe

Orange: Tablets cannibalise TV and PC usage in Europe

Research commissioned by Orange comparing smartphone and tablet usage suggests that tablets cannibalise, whereas smartphones complement, TV and PC usage. Orange Exposure 2011 – an annual independent study by TNS…

Connected TV marketing trade body established

Leaders of the advertising, media and entertainment sector have converged in New York, London and Melbourne for the inauguration of the Connected TV Marketing Association (CTVMA), the global industry trade…

TubeMogul selling real-time ads on connected TVs

TubeMogul, a real-time media buying platform for video advertising, has gone live with new partnerships that enable clients to seamlessly buy targeted video ads on connected TV applications. These applications…

Sharpstream rolls out new Adswizz system

Sharpstream are rolling out the Adswizz intelligent advertising system onto their content delivery network. Adswizz – not available before via a UK distributor – offers ad replacement services and detailed…

Rovi enhances Smart TV advertising network

Digital entertainment solutions provider Rovi Corporation has unveiled a major update to its Rovi Advertising Network aimed at providing marketers with advanced tools for driving higher rates of engagement with…

YuMe powers LG Electronics Smart TV ad platform

YuMe announced the availability of YuMe’s video advertising solution for Internet Connected TVs, the Embedded software development kit (SDK). LG Electronics is launching the first availability of YuMe’s advertising technology…

BigBand unveils targeted advertising for IPTV

BigBand Networks has unveiled its IP-based targeted advertising application. Operators using the application can increase advertising revenue generated from live TV that is delivered to both STBs and IP-connected devices.…

smartclip teams with iConcerts for video ads

Online video advertising specialist smartclip has signed a pan-European partnership with the multi-platform music channel iConcerts, to integrate all video ads into its inventory. The partnership will see smartclip work…

NAGRA acquires Sigma SIS

NAGRA, the Kudelski Group company, has acquired Sigma Systems’ Subscriber Information Service platform (SIS) business. As part of the business partnership, Sigma Systems will continue its product development and deployment…

Collective and Rentrak unveil TV Accelerator

Collective, a full service provider of media and technology solutions for display and video advertising, and Rentrak, a specialist in multi-screen media measurement, have announced the launch of TV Accelerator.…