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TRA and NDS partner on ad track solutions

TRA, a media measurement and analytics software company, and NDS have formed a partnership to market TV advertising accountability solutions. TRA will integrate NDS Dynamic Audience Measurement data into TRA’s…

Targeted ads won’t mean more budget

The more things change the more they stay the same? Is this the lesson of the last few years and the TV advertising market? For many years now niche channels…

Hulu forecasts $450m for 2011, downbeat on international

Hulu forecasts $450m for 2011, downbeat on international

Speaking at IP&TV World Forum this morning Johannes Larcher, SVP International with Hulu, revealed the company turned over $260 million in 2010 and is forecasting $450 million for 2011 with…

TV Anytime files ad-insertion patent

Motive Television’s subsidiary Adecq Digital (TV Anytime) has filed for a new patent for its Bestv technology. The patent, filed in Spain on February 11th but with plans to be…

NDS addressable advertising for DirecTV

NDS is working with DirecTV, the US DTH prvider, to deliver addressable advertising insertion technology and enhanced audience measurement capabilities on the platform. NDS will deliver key elements of its…

Darcey: Sky+ will provide targeted ads

Darcey: Sky+ will provide targeted ads

Speaking to advertising industry body ISBA in London Mike Darcey, COO of BSkyB, confirmed the operators commitment to targeted advertising and said Sky AdSmart – already used online with Sky…

Omnicom deals target online ads

Global marketing service group Omnicom has struck what it claims are industry-first partnerships with AOL, Yahoo and Microsoft, to gain direct access to the Internet companies’ consumer data. The deals,…

Research: Yahoo study reveals TV’s future is online

In order to make sense of the new landscape for brands and agencies created by the convergence of TV and Internet, Yahoo recently partnered with Ipsos OTX MediaCT, surveying DSL-connected…

AOL gets goviral

AOL Europe, part of web services giant AOL, has acquired the video distribution network goviral in a $74.1 million deal. In addition, $22.6 million of consideration will be deferred and…

SkyLife, Kudelski in advanced advertising JV

Korean satellite and hybrid services operator SkyLife and digital security and convergent media solutions specialist the Kudelski Group have agreed to form a joint venture to develop Advanced Advertising solutions,…