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KIT digital, Civolution join Social TV revolution

Video management software and services company KIT digital is teaming up with Civolution, a provider of technology and solutions for identifying, managing and monetising media content, to offer a solution…

Simulmedia, TiVo address audience fragmentation problem

Targeted television advertising specialist Simulmedia and DVR pioneer TiVo have expanded their set-top box data partnership deploying datasets better to address what is seen as TV’s growing audience fragmentation problem.…

Intel ‘facial recognition for personalised ads’

Intel ‘facial recognition for personalised ads’

Intel is planning on facial-recognition technology for targeted advertising via its purported ‘virtual TV’ service. Intel has yet to confirm its TV plans but a special report from Reuters says…

RGB and BlackArrow targeted advertising for TV Everywhere

RGB Networks, the provider of scalable multiscreen IP video delivery solutions announced a new partnership for targeted ad delivery with BlackArrow, a worldwide provider of advanced advertising solutions for New…

TWC targets dynamic ad insertion with BlackArrow

BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, has confirmed that Time Warner Cable has selected BlackArrow to power a system-wide deployment of real-time, dynamic ad…

Simulmedia raises another $6m

Simulmedia the TV ad targeting firm has tapped investors for a third round funding of $6 million. The New York company has raised money from Avalon Ventures, Union Square Ventures…

Rovi: Connected TV owners receptive to interactive advertising

A survey carried out for digital entertainment solutions specialist Rovi has revealed a high consumer engagement with brands advertising on connected TVs in the UK The Smart TV advanced advertising…

Consumers still cool on targeted ads

Just 16 per cent of consumers are positive about their data being used for targeted advertising, according to Deloitte’s Media Democracy report. It found just 16 per cent of 2,276…

Time Warner Cable enhances interactive ads

Time Warner Cable Media, the advertising sales division of Time Warner Cable, has launched Enhanced iTV, a new offering in the iTV suite that allows cable viewers to interact with…

VideoHub integrates Nielsen Online Campaign Ratings

VideoHub, a division of Tremor Video, and Nielsen, a global information and measurement company, have announced an alliance giving VideoHub customers access to Nielsen Online Campaign Rating gross rating points…