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Rovi: Connected TV owners receptive to interactive advertising

A survey carried out for digital entertainment solutions specialist Rovi has revealed a high consumer engagement with brands advertising on connected TVs in the UK The Smart TV advanced advertising…

Consumers still cool on targeted ads

Just 16 per cent of consumers are positive about their data being used for targeted advertising, according to Deloitte’s Media Democracy report. It found just 16 per cent of 2,276…

Time Warner Cable enhances interactive ads

Time Warner Cable Media, the advertising sales division of Time Warner Cable, has launched Enhanced iTV, a new offering in the iTV suite that allows cable viewers to interact with…

VideoHub integrates Nielsen Online Campaign Ratings

VideoHub, a division of Tremor Video, and Nielsen, a global information and measurement company, have announced an alliance giving VideoHub customers access to Nielsen Online Campaign Rating gross rating points…

Viewers OK with personalised ads

Viewers OK with personalised ads

Parks Associates reports consumer comfort with personalised advertisements is increasing, with 45 per cent of US broadband households comfortable seeing ads based on their TV-viewing habits and product/service preferences. The…

Virgin: Targeted ads in 2012

Virgin Media is set to launch an addressable advertising service in the second quarter of 2012, ahead of rival Sky. The service will allow ads across all Virgin’s platforms to…

Orange: Tablets cannibalise TV and PC usage in Europe

Orange: Tablets cannibalise TV and PC usage in Europe

Research commissioned by Orange comparing smartphone and tablet usage suggests that tablets cannibalise, whereas smartphones complement, TV and PC usage. Orange Exposure 2011 – an annual independent study by TNS…

Connected TV marketing trade body established

Leaders of the advertising, media and entertainment sector have converged in New York, London and Melbourne for the inauguration of the Connected TV Marketing Association (CTVMA), the global industry trade…

TubeMogul selling real-time ads on connected TVs

TubeMogul, a real-time media buying platform for video advertising, has gone live with new partnerships that enable clients to seamlessly buy targeted video ads on connected TV applications. These applications…

Sharpstream rolls out new Adswizz system

Sharpstream are rolling out the Adswizz intelligent advertising system onto their content delivery network. Adswizz – not available before via a UK distributor – offers ad replacement services and detailed…