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Sky, Virgin Media targeted TV ad partnership

UK pay-TV platforms Sky and Virgin Media have formed a strategic partnership that they say will enable businesses both big and small to benefit further from advanced TV advertising across…

Majors establish European Broadcaster Exchange

Germany’s ProSiebenSat.1, TF1 Group (France) and Mediaset (Italy and Spain), are establishing in equal shares the European Broadcaster Exchange (EBX) to address the demand for brand-safe environments and high-quality pan-European…

Viacom, Altice USA ad and content distribution partnership

Viacom and multi-play operator Altice USA have agreed a multi-year partnership that includes advanced advertising and content distribution agreements. The pair will create what they describe as an “unprecedented, industry-leading…

Research: Most Americans own a streaming-enabled TV

According to the findings of The Changing TV Experience: 2017, from The Interactive Advertising Bureau (IAB), most US adults (56 per cent) own a streaming-enabled TV, a 56 per cent…

Channel 4 audio-personalised TV ads first

Channel 4 audio-personalised TV ads first

UK commercial public service broadcaster Channel 4 has unveiled an interactive VoD format that enables advertisers to incorporate the individual names of viewers of its All 4 catch-up service into…

Report: How advertisers are using Addressable TV

Report: How advertisers are using Addressable TV

Addressable TV advertising has doubled in the past year, according to various industry sources, thanks in large part to an influx of advertisers that are placing targeted ads for brand…

Keepixo, Yospace teaming up

Keepixo, a provider of software-based head-end solutions for IPTV and OTT, and Yospace, a provider of Dynamic Ad Insertion solutions, have announced their systems have been pre-integrated to offer a…

Nielsen, Google team for ad impression measurement

Global performance management company Nielsen has been named to Google’s Marketing Mix Model Partner programme. As a preferred partner, this programme enables Nielsen to collect Google advertising impression and spend…

WATCH: Targetted advertising roundtable

TV advertising still generates $175bn worldwide and fuels many FTA networks. Now the oldest form of TV revenue is needed to monetize the OTT services of broadcasters and pay-TV operators.…

59% US pay-TV subs push back when ads use personal data

Parks Associates has released digital media research at the TV Connect Show in London showing that 59 per cent of pay-TV subscribers in US broadband households are bothered by the…