Advanced Television

Targetted

Research: AVoD importance grows in US homes

Research from kids and family AVoD network and digital studio WildBrain Spark, in partnership with Ipsos MORI, explores the influence of Generation Alpha – the first fully digital cohort of kids – and how their viewing habits and preferences impact purchasing decisions in US households. The report, The Streaming Generation: Shaping the Future of Family […]

July 15, 2021

Research: Youth keen on co-viewing apps

Findings from Hub Entertainment Research’s third annual Evolution of the TV Set report show that co-viewing apps are increasingly popular with young audiences, leading the firm to ask whether the long-gestating vision of television viewing integrated with social media been delivered by the digital equivalent of sitting on a couch and talking about what’s on […]

July 13, 2021

Study: Mobile app video fraud up 50% YoY

Digital media measurement, data and analytic software platform DoubleVerify (DV) has released its 2021 Global Insights Report, an annual study on the current state of digital media quality and performance. For this year’s Global Insights Report, DV analysed more than one trillion impressions in 80 markets across more than 2,100 brands. The report provides a […]

July 9, 2021

VIZIO reveals OAR-certified partners

VIZIO has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach have met the technology specifications of the Open Addressable Ready (OAR) specifications and are certified by VIZIO for successfully enabling addressable campaigns. The announcement comes on the heels of VIZIO surpassing 11.2 million addressable TVs across the US and successfully launching live […]

July 1, 2021

Innovid goes public via $1.3bn merger

Connected TV ad delivery and measurement platform Innovid has entered into a definitive merger agreement with ION Acquisition Corp 2, a special purpose acquisition company. The combined company will operate under the Innovid name and will trade on a US national exchange. The transaction is expected to close in Q4 of 2021, subject to approval […]

June 24, 2021

JW Player raises $100m Series E financing

Video software and data insights platform JW Player has raised $100 million in Series E funding from LLR Partners. The latest investment comes on the heels of record video streaming growth and strong profitability during the previous 12 months. With this financing, JW Player will accelerate product innovation to meet the rapidly changing demands of […]

June 24, 2021

Peach launches developer API

Video ad management platform Peach has unveiled its new Developer API, which enables partners to build apps and integrations on top of their video advertising platform. The API is designed to automate the integration of ad metadata and video assets via public links, then files are quality checked and distributed to broadcasters and platforms. “There’s […]

June 24, 2021

INVIDI, Irdeto addressable solutions partnership

Addressable solutions company INVIDI Technologies and digital platform security specialist Irdeto are rolling out a ready-to-deploy integrated technology for pay-TV operators. Both companies will place an emphasis on the APAC, MENA, Sub-Saharan Africa, and India markets. The collaboration enables every television set-top box containing Irdeto’s broadcast middleware technology to become instantly addressable, allowing marketers to […]

June 23, 2021

VIZIO surpasses 11m addressable enabled TVs

VIZIO, has surpassed 11.2 million addressable TVs across the US and counting that enable frame-accurate dynamic ad insertion. The number represents a significant milestone for members of Project OAR, the addressable advertising consortium founded by VIZIO and America’s top TV media companies. By expanding the footprint, programmers are able to deliver and manage addressable TV […]

June 9, 2021

SpotX, IRIS.TV contextual targeting partnership

Video data platform IRIS.TV has partnered with video advertising platform SpotX to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens. According to IRIS.TV, consumers are increasingly flocking to connected TV (CTV). CTV has been proven to perform better on every advertising performance […]

June 8, 2021