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Channel 4 audio-personalised TV ads first

Channel 4 audio-personalised TV ads first

UK commercial public service broadcaster Channel 4 has unveiled an interactive VoD format that enables advertisers to incorporate the individual names of viewers of its All 4 catch-up service into…

Report: How advertisers are using Addressable TV

Report: How advertisers are using Addressable TV

Addressable TV advertising has doubled in the past year, according to various industry sources, thanks in large part to an influx of advertisers that are placing targeted ads for brand…

Keepixo, Yospace teaming up

Keepixo, a provider of software-based head-end solutions for IPTV and OTT, and Yospace, a provider of Dynamic Ad Insertion solutions, have announced their systems have been pre-integrated to offer a…

Nielsen, Google team for ad impression measurement

Global performance management company Nielsen has been named to Google’s Marketing Mix Model Partner programme. As a preferred partner, this programme enables Nielsen to collect Google advertising impression and spend…

WATCH: Targetted advertising roundtable

TV advertising still generates $175bn worldwide and fuels many FTA networks. Now the oldest form of TV revenue is needed to monetize the OTT services of broadcasters and pay-TV operators.…

59% US pay-TV subs push back when ads use personal data

Parks Associates has released digital media research at the TV Connect Show in London showing that 59 per cent of pay-TV subscribers in US broadband households are bothered by the…

Fox, Turner, Viacom launch open platform

Fox Networks Group, Turner, and Viacom have unveiled OpenAP, an Advanced Audience Platform for TV. Founded by a consortium of television publishers and operated by a leading, neutral third-party auditor,…

Brightline personalised TV ads with Nielsen

BrightLine, a specialist in advanced TV advertising, has selected the Nielsen Data Management Platform (DMP), a core Nielsen Marketing Cloud application, to enable marketers to deliver personalised TV advertisements to…

STV Player targetable ad insertion on Amazon Fire TV

STV Player has announced it is the first UK broadcaster globally to provide fully targetable Dynamic Ad Insertion (DAI) in live streaming on Amazon Fire TV. The service is powered…

Kantar Millward Brown, TV Optik partnership

Audience measurement and data management platform Tru Optik, built for OTT TV, is expanding its capabilities through a partnership with global research agency Kantar Millward Brown, which specialises in ad…