Research: Lockdown sees younger viewers turn to UKTV classics
Multichannel programmer UKTV says it is outpacing television’s general upward viewing trend during lockdown with its mix of bold originals and classic programming proving a hit with younger viewers. The network has seen a 55 per cent volume increase in 16-34s versus the pre-lockdown period, with April marking UKTV’s best SOCI (share of commercial impacts) […]