Advanced Television

Broadcast

BBC to explore how to reform licence fee

In a speech on the BBC’s future at the Royal Television Society, BBC Director General Tim Davie said the broadcaster has a central role in ensuring the UK retains a healthy democracy, a strong creative economy and a more cohesive society. Davie said the BBC had been reforming at pace to remain at the heart […]

March 26, 2024

MipTV replaced by ‘London MIP’

The MipTV event, traditionally held in Cannes, has confirmed it will move to London in 2025. The market will run alongside the London Screenings from February 24th to 27th and will be hosted at the Savoy Hotel. “The creation of MIP London is a direct result of clear and evidenced market factors.” said Lucy Smith, […]

March 26, 2024

Spain: HBO Max on Movistar

Movistar Plus will integrate HBO Max into its service this week, making it available to all subscribers of the Ficción Total and Ficción Total with Netflix packages. The move comes ahead of the launch/rebranding of the streaming service into Max in May. Both Movistar Plus and Orange had had been eyeing the addition HBO Max […]

March 26, 2024From David Del Valle in Madrid

SPI International launches Filmstream on Freeview

SPI International, a Canal+ company, has announced the launch of its FAST channel Filmstream on Freeview in the UK. Filmstream, on channel 269, offers audiences a collection of films unavailable on mainstream movie channels. These are movies celebrated at international film festivals, and those that have won some of the industry’s most prestigious awards: the […]

March 26, 2024

Wurl launches BrandDiscovery

Wurl, a specialist in data-driven solutions for CTV, has announced BrandDiscovery – a GenAI-based CTV advertising solution that enables advertisers to align their ads with content in real time. Campaigns targeted with BrandDiscovery allow advertisers to present ads within programming that contextually aligns with their creatives based on emotions, genres, and brand safety – leading […]

March 26, 2024

IAS partners with Snap

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced a first-to-market partnership with Snap to provide advertisers with increased transparency across their Snapchat campaigns through IAS’s AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product. “We are excited to partner with Snap to deliver our best-in-class measurement solution for marketers […]

March 26, 2024

Samba TV integrates with Meta for lift measurement

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced its measurement tools have been integrated with Meta, allowing brands to use Samba TV’s measurement to understand how their campaigns drive lift in viewership for streaming and linear programming. During a beta, Samba TV measured dozens of Meta campaigns, unveiling […]

March 26, 2024

St James’s Place sponsors Sky Arts

St James’s Place (SJP), the UK financial advice company, has announced its first TV sponsorship on Sky Arts. The creative will aim to drive brand awareness for SJP and bring advice to life for its viewers.  SJP’s sponsorship, facilitated by Sky Media and Mindshare UK, targets a diverse audience, directly comparable to those watching the […]

March 26, 2024

Analysis: BBC defies UK commissioning downturn

A report from Ampere Analysis reveals an 18 per cent decline in 2023 in the UK’s market for scripted TV commissions (Drama, Sci-Fi, Crime & Thriller, etc.) as major UK broadcasters cut spend and most global SVoDs trimmed investment in international content. Changes in consumer behaviour and a weak advertising market saw pay-TV operators and […]

March 25, 2024By Colin Mann

Forecast: E Europe OTT revenues to soar

OTT TV episode and movie revenues for 22 Eastern European countries will reach $6.96 billion (€6.43bn) in 2029, up from $3.82 billion in 2023, according to the Eastern Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. From the $3.1 billion additional revenues between 2023 and 2029, Russia will provide $1 […]

March 25, 2024