Advanced Television

Broadcast

NBCUniversal rolls out personalised broadcast experiences

NBCUniversal has launched personalised broadcast experiences through its NextGen TV (ATSC 3.0) over-the-air channels on NBC- and Telemundo-owned stations in four US markets. The new product represents a significant milestone in realising NextGen TV’s potential by introducing personalisation, hyper-localisation and enhanced content capabilities to broadcast television to improve the viewer experience and enable advanced engagement, […]

April 16, 2024

Roberts Communications Network selects Appear X platform

Appear, the global leader in live production technology, and Roberts Communications Network (Roberts), the leading worldwide video distribution and wagering data communications services provider to the horse racing industry, have announced that Roberts has chosen the Appear X Platform to modernise its contribution infrastructure for HEVC video encoding and high-order satellite modulation, from 100+ global […]

April 16, 2024

Intelsat signs 2 broadcast deals in LatAm

Satellite operator Intelsat has signed agreements with two of the biggest names in broadcasting in Latin America, MVS Television (Mexico) and Caracol Television (Colombia), to manage broadcast distribution services. “Intelsat is seeing increased interest in our managed media services – terrestrial solutions such as IntelsatOne Fiber, IntelsatOne IP, uplink, downlink, and teleport services – throughout […]

April 16, 2024

National Park content on Paramount+

Paramount+ and the National Park Foundation have announced that Paramount+ will become the first official streaming partner of the National Park Foundation and offer content through live streams and additional VoD national parks content. The collaboration will kick off this Earth Day on April 22nd. Through this partnership, Paramount+ will provide funding to help support […]

April 16, 2024

Yahoo brings Identity Solutions to CTV

Yahoo Advertising has announced that Yahoo Identity Solutions will launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal and FreeWheel. With Yahoo Identity Solutions services including Yahoo ConnectID and Next-Gen Solutions, Yahoo DSP advertisers can continue to target and measure the performance of their campaigns across CTV environments in the identity-constrained world, for both […]

April 16, 2024

IAS expands brand safety and suitability measurement

Integral Ad Science (Nasdaq: IAS), the media measurement and optimisation platform, has announced the expansion of its brand safety and suitability product to now include the Global Alliance for Responsible Media (GARM) category of misinformation across Facebook and Instagram Feed and Reels. Facebook and Instagram already prohibit ads from running alongside content that’s been labelled […]

April 16, 2024

La Gran Carpa Catedral signs Eutelsat distribution deal

Eutelsat Group has announced a new multi-year partnership with Puerto Rico-based La Gran Carpa Catedral (LGCC), a non-profit institution, to provide satellite distribution services across the Middle East and North Africa (MENA), and Europe. This collaboration leverages the wide coverage of the Eutelsat 8 West B satellite to deliver the LGCC TV channel to audiences […]

April 16, 2024

ITV, Argos expand Coronation Street sponsorship

ITV and Argos have confirmed the renewal of the retailer’s Coronation Street headline sponsorship deal. In addition, a new Sainsbury’s and Argos store facade is being added to the show’s famous cobbles. After three years of engaging sponsorship, the retailer is both continuing its deal with the celebrated soap opera for an additional two years […]

April 16, 2024

PubMatic partners with GroupM

PubMatic, an independent technology company delivering a digital advertising supply chain, has announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modelling capabilities for advertisers. The collaboration leverages a distributed AI model via Resolve, a Choreograph company, to enable scaled targeting across multiple publishers simultaneously, ensuring privacy-first ad buying at scale. The […]

April 16, 2024

Red Bee Media partners with REELZ

  Red Bee Media, the media services provider, in conjunction with  Who’s Watching TV (WWTV), has signed an agreement with REELZ, the independent television network. The partnership entails REELZ contracting for the WWTV Explorer Service, a programme and schedule analysis tool that provides access to comprehensive TV programming, past and future listings, accompanied by essential […]

April 16, 2024