Switching off Freeview in the 2030s would be far more complex, costly and risky than the UK’s digital TV switchover, according to a report by Christy Swords, a former senior ITV executive involved in the original process. The report, A false comparison: Digital switchover and Freeview switch off, warns that claims a future Freeview switch […]

Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, Ecoflow, the initiative has launched as an independent entity to function as an experimentation arm for sustainability, branded as Ecoflow X. Ecoflow X focuses on technical validation and operational insights across […]

Ahead of the World Cup, Swisscom is expanding blue TV with new replay functions to help customers find desired content even faster. A new chapter navigation option is available for selected SRG SSR programmes such as Tagesschau. Football fans will also be able to find FIFA World Cup highlights, including goals and near misses, at […]

Sky is launching Real Time, a new feature for Sky Glass and Stream viewers, powered by Sky OS, that aims to bring live sport closer to the moment by reducing latency between the live action and what viewers see on screen. Available on select live sports, including the World Cup on BBC and ITV, Real Time helps fans […]

Nielsen, the specialist in audience measurement, has announced a new collaboration with Mediaocean. Nielsen will provide reporting on advanced audience segments for data-driven linear (DDL) national TV campaigns to expand the integration of its Big Data + Panel audience measurement solution directly within Mediaocean’s Prisma platform, a system of record for global media investment. The […]

Nielsen, a specialist in audience measurement, data and media intelligence, and Marketing Architects, a TV advertising services company, has announced a newly expanded collaboration. Effective immediately, Marketing Architects will now utilise Nielsen for TV measurement across the US. Prior to this, Marketing Architects was one of the earliest adopters of Nielsen’s local TV measurement solution. […]

Sabio, the CTV-first advertising technology and data company, has announced the launch of its Household Graph within the UK. This scaled solution seeks to enhance the opportunity for targeting, activation and measurement of addressable TV within the UK streaming market. Sabio’s proprietary Household Graph provides advertisers with a view of the streaming landscape. Mapping anonymised […]

Samba TV, a specialist in AI-driven media intelligence, has announced the formation of Project Gravity, an independent platform that provides data onboarding and activation. Project Gravity matches advertisers’ first-party data against Samba’s Identity Graph, which assigns an identifier that is integrated into over 40 of the world’s leading advertising platforms, including DSPs, SSPs, and walled […]

XR Extreme Reach, a global platform powering advertising operations, has released UK findings from its Global Accessibility Report, revealing that subtitles have become mainstream viewing behaviour across streaming, social and broadcast content – particularly among younger audiences. The study, released to mark World Accessibility Day, surveyed 3,000 consumers across the UK, US, France, Germany, and […]

Behave, the UK-founded behavioural consultancy that is part of Serviceplan Group’s House of Communication UK, has announced its launch in Germany. The new unit will be led by Karin Immenroth, Global Chief Data Officer at Mediaplus, together with Global Director Minh Nguyen. The launch will also see Behave introduce its new AI-powered suite of products, […]