Advertiser Perceptions, a provider of market intelligence and analysis to the media, advertising and ad tech industry, has announced the launch of the AP Ad Insights Hub, an all-access subscription offering. The Hub aims to help organisations better understand the rapidly changing media landscape, quantify and forecast future market opportunities, ‘gut check’ current marketing and […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the expansion of its Made for Advertising (MFA) AI-driven solution. With this enhancement, IAS says it now provides advertisers with a solution that can measure and optimise against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process. […]
TAG (Trustworthy Accountability Group), the global certification programme to strengthen safety and transparency in digital advertising, has awarded a record 321 TAG certifications to companies for setting industry best practices around fraud, brand safety, malware and transparency. In addition, a record 32 companies reached TAG Platinum status by achieving three or more seals in 2024, […]
The Global Media & Entertainment Talent Manifesto, alongside its founding members Deluxe and Vizrt, has launched its initiative to build a global agreement and approach to address the skills crisis facing the media technology industry. The Global Media & Entertainment Talent Manifesto is a new membership organisation that aims to create an agreed international infrastructure […]
FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad buying. FreeWheel’s Allocation Module provides publishers with a holistic view of spending against upfront commitments, and offers demand side platforms a better way to […]
Comcast Advertising, the advertising division of Comcast Cable, has announced the launch of its new Signal Authentication Service, which aims to provide measurement companies and platforms with a reliable identity signal that can be used across multiple privacy-forward use cases – namely impression householding for accurate reach and frequency measurement, cross-device frequency optimisation and attribution […]
Comscore and TEGNA have reached a multi-year agreement on cross-platform audience measurement. Under the terms of the agreement, Comscore will extend its relationship with TEGNA as a key measurement partner in all TEGNA markets, providing it with measurement metrics across its local TV, major affiliate and digital businesses. TEGNA owns 64 local news brands in […]
Monumental Sports & Entertainment (MSE), the US sports and entertainment company, has chosen Synamedia’s Video Network solutions to distribute sports content, along with other programming, to its newly launched Monumental Sports Network (recently acquired from Comcast/NBC Universal). MSE, which owns the broadcast rights in the Washington DC metropolitan area for the NHL’s Washington Capitals, NBA’s Washington […]
GeoComply Solutions, a provider of anti-fraud and geolocation solutions, and DAZN, the sports streaming platform, have announced a pilot for DAZN to adopt GeoComply’s advanced geolocation solution (GeoComply Core) to augment their Content Access Control systems. DAZN launched GeoComply’s VPN and proxy detection solution, GeoGuard, in 2023 and now plans to work side-by-side with the […]
TAG (Trustworthy Accountability Group), the global certification programme to strengthen safety and transparency in digital advertising, has launched Project Brand Integrity 2.0 (PBI 2.0), an expansion of TAG’s anti-piracy initiative to defund the criminals who profit from stolen content while protecting advertisers from unintentional exposure to unsafe websites. Through PBI 2.0, TAG will leverage new […]