As Disney+ prepares to launch Star, and with it a slew of more adult-orientated content, the platform has enlisted Stewie Griffin of Family Guy fame and The Mandalorian actor Pedro Pascal to help spread the information around the new parental controls services available. To make sure Disney+ remains suitable for audiences of all ages, the […]
TVSquared, a global player in cross-platform TV ad measurement, has teamed up with Experian, the global information services company, to offer deterministic TV ad measurement to media publishers, agencies and advertisers. TVSquared’s technology will power the combined linear TV ad measurement offering, and Experian’s data and identity assets will be integrated into the ADvantage platform […]
Nielsen has announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution. The company says that thus new technique ensures advertisers and publishers are able to understand the entire consumer journey across platforms, better optimise their spend and prove the impact of advertising. To combat the issue of data […]
Imagine Communications, which helps broadcasters and content owners monetise TV, has entered into an agreement with Sky Media, the advertising sales arm of Sky, to transform the way that multiplatform media advertising is bought and sold. In a collaborative five-stage project, Imagine will work with Sky Media to evolve its existing, on-premises Landmark Sales application […]
Nilesat and Eutelsat effectively share the 7/8 degrees West orbital positions and have a considerable amount of inter-trading over the MENA market. Eutelsat CEO Rodolphe Belmer told analysts on Eutelsat’s post-results conference call that it intends to “take back” some of Nilesat’s capacity serving the Arabic-speaking market “to distribute it ourselves.” He explained that the […]
Amazon Web Services (AWS), an Amazon company, has entered into an agreement with the National Hockey League (NHL) to become the Official Cloud, Artificial Intelligence, and Machine Learning Infrastructure Provider of the NHL. By tapping into AWS services, the NHL will be able to automate video processing and content delivery in the cloud and leverage […]
Amazon Web Services (AWS), an Amazon.com, company, and the German Bundesliga, Germany’s top national football league, have announced three new Bundesliga Match Facts powered by AWS to give fans deeper insights into action on the pitch. The new Match Facts – Most Pressed Player, which highlights how often a player in possession experiences a significant […]
Eluvio has announced a multi-year agreement with Metro Goldwyn Mayer (MGM) to extend use of the Eluvio Content Fabric to power MGM.com and MGM ROAR, their enhanced B2B platform which provides MGM licensing partners the ability to experience new content, screenings, and marketing materials for the studio’s vast library of films, TV shows, and digital […]
Arqiva has been selected by GB News to deliver its new channel, which will deliver 6,500 hours a year of unique British news content. The provider of broadcast transmissions and infrastructure will distribute GB News to all major UK platforms including Freeview, Sky, Virgin Media, YouView and Freesat, reaching more than 96 per cent of […]
Digital video ad spend is dramatically increasing in the UK, yet more than four in 10 (41 per cent) of digital video advertisers and buyers say that a lack of understanding of the ecosystem is one of the key barriers to greater adoption. In a study conducted by Xandr, more than half (57 per cent) […]