Precise TV, the contextual video company, and Giraffe Insights, a kids and family research agency, have released their latest Precise Advertiser Report: Kids (PARK). The report unpacks the media consumption habits and purchase decisions of parents and kids aged two to 12 years old, aka Generation Alpha. The latest bi-annual PARK report confirms YouTube remains […]

Gambling-related disorders and addictions are the primary challenges the casino industry now faces. Multiple measures, including self-exclusion programmes, broad accessibility of helplines for compulsive players, and appropriate therapies, are implemented to cope with the problem. However, informing the audience about the potential risks is no less important than fighting compulsive behaviours. Leading casino operators and […]

Sony is laying off 8 per cent of PlayStation staff globally, equating to approximately 900 people. The cuts include closing PlayStation’s London Studio entirely. Jim Ryan, CEO, called the move “sad news” and said it was “a difficult day at our company” adding: “We have concluded that tough decisions have become inevitable […] The leadership […]

Netgem, a provider of integrated solutions in the digital entertainment market, has unveiled its new service combining live TV, streaming and Cloud Gaming all in one place. Zeop, an independent fibre optic operator in La Reunion, is the first to offer to its 100,000 full fibre subscribers exclusive access to TV, streaming and Cloud Gaming […]

The gambling industry competition is stiff, so operators utilise all means to promote their platforms and increase customer engagement. Providing lucrative bonuses for new and regular players is a working tool; however, it’s often not enough to enhance brand recognition in the market. Therefore, companies usually launch additional promotional campaigns to inform users of their […]

By definition, gambling is a risky and unpredictable activity. Despite its allure and the temptation to play a bit more, users should develop a responsible approach to this entertainment. Casino members need to be attentive to the expenses and time spent on the gaming website. Some can control themselves and stick to initial budgets. On […]

Online gambling and betting are among the most widespread entertainment options nowadays – and millions of users are thrilled by the opportunity to try their luck and get the chance to win cash. However, a responsible approach to this pastime is on the agenda in 2024. Regulatory authorities and non-profit support organizations highlight the importance […]

An effective marketing strategy is key to the business’s success, and this works perfectly when discussing casinos advertised by TV hosts. The gambling industry is dynamic; moreover, operators face stiff competition. Therefore, they have to implement unique campaigns to stand out from their rivals. In this case, collaborating with celebrities is a working approach, allowing […]

BT Group, Ericsson and Qualcomm Technologies, have successfully demonstrated end-to-end consumer and enterprise 5G differentiated connectivity enabled by network slicing on Ericsson’s 5G Core and Radio Access Network technology in the UK with devices powered by the Snapdragon 8 Gen 2 for Galaxy Mobile Platform. The trial, which took place at Adastral Park, BT Group’s […]

The Walt Disney Company and Fortnite maker Epic Games have announced they will collaborate on all-new games and an entertainment universe. Disney will also invest $1.5 billion (€1.39bn) to acquire an equity stake in Epic Games alongside the multiyear project. The transaction is subject to customary closing conditions, including regulatory approvals. In addition to interoperating […]