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Analyst: Strong VR interest from US businesses

Analyst: Strong VR interest from US businesses

Virtual Reality (VR) is often viewed through the lens of consumer-driven gaming, but in a recent B2B technology survey of 455 US-based companies across nine vertical markets, ABI Research finds…

DT screening Thirty Seconds to Mars concert in 360°

Deutsche Telekom is to present Thirty Seconds to Mars – the band comprised of Oscar winning actor and musician Jared Leto, Shannon Leto and Tomo Milicevic – live to a…

VR to generate $6bn revenue by 2022

According to technology market intelligence firm ABI Research, 360-degree video, interactive and immersive content formats will generate $6 billion (€5.1bn) revenue by 2022; tapping into the virtual reality ecosystem as…

Analyst: VR ‘Try before You Buy’ use case most compelling

As an interactive medium that offers unparalleled immersion, Virtual Reality (VR) allows users to experience, preview, and escape reality. Early adopters are predominantly gamers, driven to the medium by the…

AR/VR spend set to double

AR/VR spend set to double

Worldwide revenues for the augmented reality and virtual reality (AR/VR) market are forecast to increase by 100 per cent or more over each of the next four years, according to…

Research: Wireless VR set to strain data networks

Research: Wireless VR set to strain data networks

Forecasts from hi-tech consulting firm Juniper Research on Virtual Reality suggest that wireless VR headsets (smartphone-based and standalone) data consumption will grow by over 650 per cent over the next…

RTL leads $15m funding in Inception VR firm

Inception, a next-generation immersive content network, has announced a $15 million Series A funding round led by RTL Group, the broadcast, content and digital media giant. This investment helps Inception…

Report: AR/MR still far off from being part of daily life

Report: AR/MR still far off from being part of daily life

Augmented reality (AR) and mixed reality (MR) presents many opportunities for application enhancement and new monetisation opportunities, but the technologies are still a long-way from being an everyday feature of…

BBC Study: Consumers unconvinced by VR future

BBC Study: Consumers unconvinced by VR future

The BBC has revealed it undertook a research programme into VR encompassing market sizing, a mix of existing ‘media needs’ research and a longitudinal ethnographic study. The Corporation recruited teens…

Digi-Capital: The 4 waves of AR

Digi-Capital has been saying for the last couple of years that Augmented/Virtual Reality is the fourth wave of consumer technology, and that AR could become much bigger than VR. But…

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